Sat.Aug 20, 2022

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What Is Topical Authority & How Does It Work via @sejournal, @lorenbaker

Search Engine Journal

Knowing when to use topical authority will help you rank higher than your competitors. Let's dig into everything you need to know about topical authority. The post What Is Topical Authority & How Does It Work appeared first on Search Engine Journal.

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How Marketing Leaders Can Cultivate An Appreciation Culture For Better Team Retention

CMO Network

There is one tool marketing leaders can leverage for better retention: gratitude. I turned to several business leaders to provide their insight.

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What Are The Different Types Of Brand Marketing In 2022

OnPassive Marketing

In 2022, there will be many different types of brand marketing. Artificial intelligence will have taken over some Copywriting jobs, and brands will rely on AI-powered software to create more engaging advertisements. Online advertising is growing too quickly to keep up with, so a brand’s marketing strategy in 2022 will be more innovative than ever.

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Weekend Favs August 20

Duct Tape Marketing

Weekend Favs August 20 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.