Sun.Apr 24, 2022

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5 ways to use the Wayback Machine for SEO

Search Engine Land

Use the tool to recover lost information and glean insights into the direction of competitor strategies. Please visit Search Engine Land for the full article.

SEO 101
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How To Find And Fix Broken Internal Links via @sejournal, @BrianHarnish

Search Engine Journal

Broken internal links can do more harm than just turning off users. Avoid negatively impacting your SEO efforts by finding and fixing them. The post How To Find And Fix Broken Internal Links appeared first on Search Engine Journal.

SEO 92
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Fifty-Eight Percent Of Customers Will Pay More For Better Customer Service

CMO Network

You may have heard customer service and marketing experts say people will pay more for good service.

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How To Use Analytics For A Data-Driven Marketing Strategy

OnPassive Marketing

Essentially, this blog article is a guide on how to use analytics and their data to create stronger marketing automation strategies. It suggests that before utilizing the tools of data analysis and marketing, there are a few things you should know about how they work first to better read and understand how to get started with Analytics for a data-driven marketing strategy.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Interview Questions for Hiring a Customer Marketing Manager

Base.ai

So you’re growing your customer marketing team and hiring a customer marketing manager. Congratulations! This is an important role to your company, and it’s necessary to bring in the right candidate. How do you make sure you’re hiring the right fit? Here are two guidelines to keep in mind—as well as 5 questions to ask during your interviews. Guideline 1: Look For the Customer-Centric View “I like to ask what problems someone has solved in the customer journey.