Mon.Jul 04, 2022

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Trigger Marketing: 7 Steps to Use It in Any Campaign + Examples

Hubspot Marketing

Although you may have a desired path for your potential consumers to take when they interact with you online, the truth is you have no control over it. Trigger marketing enables you to be at the ready, in whatever way your audience chooses to engage. In this article, we’ll cover all things trigger marketing, including its benefits, example, and the steps to leverage it.

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Email Marketing: Tips for Getting Started

Practical eCommerce - Marketing

Looking to launch an email marketing program? Here's a quick rundown of the basics from longtime contributor Carolyn Nye, addressing subscriber growth, vendor selection, frequency, and more. The post Email Marketing: Tips for Getting Started appeared first on Practical Ecommerce.

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Searchmetrics CEO: ‘organic search doesn’t get the attention it deserves’

Econsultancy

Matt Colebourne is the CEO at Searchmetrics, a global provider of search data, software, and consulting solutions. I spoke to him about why he believes that organic search and SEO don’t get the “love” they deserve from organisations, how to make SEO a whole-organisation effort and tap into its true value, and what major trends he foresees for search marketing and SEO, including why the demise of.

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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

There’s one question we get asked ALL the time: Should my business be on TikTok? The short answer to this question is “yes.” This blog post wouldn’t be very helpful if we left it at that though, would it? Read on for a more nuanced answer, where we provide you with a framework for evaluating whether TikTok is right for you and provide examples of organizations—from the financial services industry to local government—who’ve found devoted audiences on this unique platform.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Twitter Name Ideas: The Do's and Don'ts of Choosing A Twitter Handle

Hubspot Marketing

With over 200 million daily users , using Twitter right offers you massive benefits as a new or existing business. Just as you would spend a considerable amount of time choosing your business name, Having a good handle is always a plus for marketing on Twitter. It’s also crucial to take time to consider your options before choosing or changing your Twitter handle.

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8 Effective Ways to Ensure Ecommerce Business Success

Digital Marketer

It is a known fact that the global consumers are favoring ecommerce, and the reasons for ecommerce business success are many. . According to a Statista forecast, the retail ecommerce revenue in the US is expected to cross 1.3 trillion dollars by the end of 2025. Image via Statista. While brick-and-mortar stores are gradually losing their dominance, the digital marketplace is blazing.

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Here’s Really What is Content creation & Tips to do it Differently 2022

Marketing Blogo

Originally posted on September 19, 2021 @ 9:26 pmMany people ask the question, what is Content Creation. Content creation process is the only most painstaking duty for today’s digital content marketers and creators. Once you split-down our everyday workflow, you’ll see that creating website content that’s unique is the most leading task, and the greatest.

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Happy Fourth of July Search Industry

Search Engine Roundtable

Wishing you all a happy Happy Fourth of July, as you can see, this site is all dressed up for the day (on desktop) and Google has their special animated Doodle. I'd embed the Bing theme but I was once threatened with a lawsuit for doing that (not by Microsoft but one of those image legal companies).

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How to Write Ecommerce Content That Sells

Dana Nicole

Last Updated on July 4, 2022. My last impulse purchase was something I said I’d never get. And yes, this is relevant to ecommerce content writing, so don’t skip this part. Here’s what happened. My dog had just come inside from playing in the backyard and with her, she brought a smattering of pine needles, grass clippings, and bits of dead leaves.

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Top Benefits of Using a Custom Email Template

Vertical Response

Did you know that the average American employee receives about 121 emails per day ? Not only is this far too many messages to read, but these same employees only send 40 daily emails. This means that the vast majority simply sit there unread and unacknowledged. If you’re looking to market a product to interested consumers, you’ll need to make an email that stands out.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How To Create SEO Content Strategy For Your Website

OnPassive Marketing

SEO content strategy is the art of creating website content with the primary objective of increasing traffic and conversions through search engine optimization. So, how do you create an SEO content strategy for your website? In this blog post, we will show you four key steps to get started. Why SEO Content Strategy Is Essential For Your Website. It’s no secret that SEO is essential to any website’s success.

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