Jeff Bullas

FEBRUARY 5, 2023

It’s a dilemma… Should you pay for fame on Facebook or commit to the slow-burn of organic growth? Ten years ago, my answer would’ve been different – I strongly disagreed with buying Facebook likes and followers. But today, the game has changed. As soon as Facebook’s algorithm flipped the switch and became heavily “pay to play” in an attempt to drive up its ad revenue from businesses, organic reach became non-existent.

Price 307

Price Promotion Social Media Marketing Branding 307

Zumvu

FEBRUARY 5, 2023

A well-planned and executed marketing campaign can help a brand differentiate itself from its competitors, build a strong and recognizable brand identity, and connect with its target audience on an emotional level.

Marketing 98

Marketing Marketers Branding 98

Heidi Cohen

FEBRUARY 5, 2023

Want quality content that's a centerpiece of your brand? Apple's 1984 Super Bowl ad is a quality content lesson. Includes 7 key attributes. The post Content Quality Lesson: Apple’s 1984 Super Bowl Ad appeared first on Heidi Cohen.

Branding 88

Branding Content Marketing Marketing Marketers 88

Practical eCommerce - Marketing

FEBRUARY 5, 2023

Content opportunities in March extend beyond St. Patrick's Day. Observances throughout the month address nutrition, vintage goods, sleeping, water, and the weather. The post 5 Content Marketing Ideas for March 2023 appeared first on Practical Ecommerce.

Content Marketing 83

Content Marketing eCommerce Marketing Marketers 83

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Spiralytics

FEBRUARY 5, 2023

For years, the world has commonly operated ads based on gender-tailored stereotypes. Women are often paired with products meant for the kitchen , while men are spotted with more physically demanding activities. But as society continues to progress, many industries are starting to change and challenge the norms around gender bias and sexuality. Gender equality has become a crucial factor within today’s consumer culture.

Gen Z 96

Gen Z Millennials Marketing Marketers 96

Search Engine Land

FEBRUARY 5, 2023

Google AdWords announces Enhanced Campaigns In 2013, Google AdWords announced Enhanced Campaigns. This major update was designed to simplify campaign management across multiple devices and increase adoption rates of mobile advertising among small and medium-sized businesses. Among the notable changes: Tablets and desktops would be grouped together, rather than treated as separate devices.

Search Marketers 85

Search Marketers Marketing Marketers SEO 85