Martech
MAY 30, 2023
With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some of the fundamentals inherent to every strategy. Realistically, only a handful of principles are necessary for success in literally every marketing strategy out there. One of the most important is this: You have to know your audience, inside and out.
Aspiration Marketing
MAY 30, 2023
Welcome to the era of precision targeting! In the fast-paced marketing world, hitting the bullseye with your audience is the name of the game. But how do you ensure your message reaches the right people in a sea of digital noise? Enter artificial intelligence (AI) and its profound impact on customer segmentation.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Businesses Grow
MAY 30, 2023
I founded a community of marketing geeks called RISE and we just unleashed something wild and wonderful. In fact, it is astonishing, unique, surprising, and, well … amazing! It is The Most Amazing Marketing Book Ever. Before I PROVE to you that this is the most amazing marketing book, let me tell you how we got here. It’s an amazing story in itself!
Aspiration Marketing
MAY 30, 2023
Welcome to the era of precision targeting! In the fast-paced marketing world, hitting the bullseye with your audience is the name of the game. But how do you ensure your message reaches the right people in a sea of digital noise? Enter artificial intelligence (AI) and its profound impact on customer segmentation.
Advertisement
Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
Search Engine Journal
MAY 30, 2023
Before you invest a lot in creating Location Pages, you need to have a strategy. Determine local intent first with this guide. The post Local Landing Pages: A Strategy For Ranking Local Search Terms appeared first on Search Engine Journal.
Search Engine Land
MAY 30, 2023
Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. But first, you need to get some basic considerations nailed down. When gathering information, journalists ask six classic questions: Who? What? When? Where? Why? How? And you can also use this framework to figure out how to best use GA4 within your organization.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
MAY 30, 2023
Small businesses rely on outreach to stand out from the competition, raise brand awareness , and achieve sustainable growth. However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success.
Martech
MAY 30, 2023
The metaverse. Immersive reality. Virtual reality. We still haven’t 100% agreed on what to call this digital experience channel. That may be because they are the future of online life and we don’t know exactly what that future will look like. Whatever you call it, it’s already an essential part of life online with 400 million people using versions of it monthly for games, conferences, concerts and more, according to one study.
Hubspot Marketing
MAY 30, 2023
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The possibility of a nationwide TikTok ban in the U.S. has been swirling for a few years. While several states banned the app on government devices, Montana became the first state to ban the app on all devices last week.
Martech
MAY 30, 2023
Forty-one percent of small businesses are considering using AI to help make business decisions, according to a new study conducted by American Express. And customer service and marketing use cases are the top applications for using AI technology. AI use cases. Small businesses said they are considering AI for a wide range of use cases. For instance 39% of those considering AI plan to use tools to help them save time.
Advertisement
Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.
Social Media Examiner
MAY 30, 2023
Wondering how to showcase your products or services more effectively on LinkedIn? Want an engaging way to share thought leadership or how-to content? In this article, you'll learn how to create a LinkedIn carousel post from your company page or personal profile and find examples to inspire your next post. What Are LinkedIn Document Posts […] The post 6 Ways to Use LinkedIn Carousel Posts to Supercharge Your Content Marketing appeared first on Social Media Examiner.
Marketing Insider Group
MAY 30, 2023
Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? You’re not alone. In fact, more than 25% of small businesses are already using AI tools to support their digital marketing and automation efforts.
Martech
MAY 30, 2023
“Meet your customers where they are.” You have likely seen this phrase in plenty of marketing blogs. While it seems redundant, this sentiment is the foundation of many successful campaigns today. It’s crucial to offer your target audience the support they need when they need it. This means creating and delivering content that answers their questions, solves their pain points and encourages them to invest in your product — all at the right time and place.
Search Engine Land
MAY 30, 2023
Building consumer trust is crucial for marketers. But how is that trust built in a future without cookies? This webinar will explore how brands can use choice, control, and transparency to create personalized, permission-based experiences that minimize compliance risk and drive marketing ROI without relying on third-party cookies. Learn more by registering for and attending “Trust Matters: Building Consumer Confidence in a Cookieless World,” presented by OneTrust.
Advertisement
Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
Hubspot Marketing
MAY 30, 2023
Some businesses have used AI for years; others were prompted by the recent AI gold rush to jump on the train. AI’s applications are far and wide as every business can leverage it differently to meet their goals. In this post, we’ll review AI application examples across 12 industries. AI Applications Examples AI has transformed the business landscape as time-saving tools complete tasks and help make data-backed decisions.
Content Marketing Institute
MAY 30, 2023
To make the standard framework for content strategy easier to remember, think of the 5Cs – coordination, collaboration, content before containers, and channels. Then dig deeper into each concept. Here’s how.
Search Engine Land
MAY 30, 2023
For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? How can it help my business? Shouldn’t I be on TikTok instead? Sadly, for many businesses, YouTube is just a place to host their videos. Nothing more, nothing less. And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth.
Martech
MAY 30, 2023
Building consumer trust is crucial for marketers. But how is that trust built in a future without cookies? This webinar will explore how brands can use choice, control, and transparency to create personalized, permission-based experiences that minimize compliance risk and drive marketing ROI without relying on third-party cookies. Learn more by registering for and attending “Trust Matters: Building Consumer Confidence in a Cookieless World,” presented by OneTrust.
Advertisement
Are your sellers unsure about using AI in their day-to-day workflows? Or are they eager to try but uncertain where to start? They might be asking: Which tasks are best suited for AI? How will using AI affect my relationship with my customers? With so many tools available, which ones are the most useful to me? To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen A
Buffer Marketing
MAY 30, 2023
Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? Move over software — there’s a new world eater in town. Short-form video snuck up on us, becoming the most consumed online content in a few years. It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media.
Search Engine Land
MAY 30, 2023
The Google Search Console performance reports are currently significantly delayed, mine is now showing it is over 65 hours delayed. Typically, these reports are updated within 4 hours, so this is a significant delay. Google is aware. Google is aware of the delay and the team is working on fixing the issue. This is not uncommon, but a 65 or more hour delay is somewhat unusual for these Search Console reports.
Search Engine Journal
MAY 30, 2023
Try these 8 tried and testing tactics to generate law firm leads with video. The post Video Marketing For Law Firms: 8 Tactics For Lead Gen Success appeared first on Search Engine Journal.
Search Engine Land
MAY 30, 2023
Microsoft released a number of improvements to Bing Chat, including an Android home widget, improved sports scores and other updates for SwiftKey, the company announced. This is in addition to the other changes, including Bing being added as the default search provider for ChatGPT. Android home widget. There is now a new Bing Chat widget that you can enable on your Android device’s Home screen.
Advertisement
Tired of your emails getting lost in the noise? Ready to turn subscribers into customers? Our comprehensive toolkit will help you break through the noise and drive business impact. Key Benefits: Maximize Deliverability: Ensure your emails reach inboxes consistently. Personalize at Scale: Craft targeted messages that resonate with every recipient. Optimize for Results: A/B test your way to higher open rates, click-through rates, and conversions.
CMO Network
MAY 30, 2023
“Modern digital artifacts are buried nearly instantaneously. What if AI could help excavate them and understand them to make disorganization a relic of the past?
Search Engine Land
MAY 30, 2023
About a week ago, Google did its last batch of moving sites to mobile-first indexing and some mobile-friendly sites were still noticing their sites were being reported as being crawled using desktop indexing. It turns out, there is a reporting bug in Google Search Console that may show the wrong mobile indexing status for some sites. What Google said.
Buffer Marketing
MAY 30, 2023
Social media management tools are a game-changer for those looking to post consistently, but not all tools are created equal. In this blog, we'll compare Buffer with Later to help you decide which one best suits your needs. To kick off, here are seven key differences between the two products that all potential users should be aware of 👇 Seven key differences 1) Free Plan Offerings When you're starting to grow your social media presence, a free plan is a cost-effective way to ge
Digital Marketer
MAY 30, 2023
I didn’t think it was a big deal. We assumed these were typical results for those who focused and did the work. The gaping mouths and the bulging eyes were our first clues. My next clue should have been when one podcaster told me he gets 50 to 100 pitches a week and he chose ours. Finally, reality set in like a bolt of lightning striking fifty feet in front of me.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
AWeber
MAY 30, 2023
It was a cool March day and I was sitting at my desk writing what was sure to be my next awesome blog post, when I heard my heater fan start up. A few seconds later the sound of a loud grinding made me look up, then all of a sudden it just stopped working. Now my heater was almost 20 years old, so I knew this day was coming. But now I had to find someone to install a new heater.
CMO Network
MAY 30, 2023
As AI continues to drive greater efficiency, effectiveness and a new wave of innovation at scale, CMOs have the opportunity to lead the way in leveraging AI to acceler.
Rock Content
MAY 30, 2023
We’re almost reaching the halfway point of 2023, and one of the most present topics in marketing and technology discussions certainly is the rise of the AI tools that became available less than a year ago. Things have been happening so fast that it is hard to even pick some adjectives to define this moment, but I’m quite certain that “exciting” and “scary” would be among them.
David Meerman Scott
MAY 30, 2023
Seth Godin’s new book The Song of Significance releases today. It’s a manifesto about how organizations of any size can be more effective by asking “What do humans need? How can we create significance?” Seth sent me an advance copy which I read in one sitting. It’s an important book for right now.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.
Expert insights. Personalized for you.
122 
Let's personalize your content