Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? Product. Price. Place. Promotion. For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. But do these classic principles hold up even as AI transforms whole businesses and industries? Absolutely. Why? Even with AI’s growing influence, the fundamental customer needs haven’t changed.

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Price Real Estate Promotion Food 114

Martech

NOVEMBER 8, 2024

In previous articles, we’ve explored the role of data-driven strategies in the planning and execution phases of marketing initiatives. Here, we’ll focus on using data to analyze and improve decision-making after launching a marketing initiative. The post-campaign phase is crucial for understanding results and extracting actionable insights to inform future strategies.

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Marketing Marketers Customer Journey Education 129

illumin

NOVEMBER 8, 2024

Purpose-based marketing isn’t new. Whether companies are working to improve their diversity or boost their eco-initiatives, for years, brands have aimed to create a personality that cares. However, socially conscious campaigns have started to wane in effectiveness in recent years with younger generations seeing these initiatives as the bare minimum – an expectation rather than an impressive benefit.

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Marketing Marketers Communications Advertisers 59

Martech

NOVEMBER 8, 2024

Email marketers are going to have their hands full in 2025. Apple’s iOS 18 is going to change the way a significant portion of the email audience receives its messages. Email restrictions from Google and Yahoo will enter year No. 2. The deliverability landscape will continue to evolve. And that’s only the timely stuff. Tight budgets, leadership that fails to understand the value of email and its underlying technology and the eternal testing of segmentation and personalization — and let’s n

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Gen Z Email Marketing Marketing Marketers 127

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

Marketing Strategy

Content Marketing Institute

NOVEMBER 8, 2024

OpenAI officially brought an AI-powered search engine to ChatGPT. What does it mean for marketers? Should you be asking how your content becomes THE answer? Or should you pose a different question?

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Marketing Marketers 118

SocialPilot

NOVEMBER 8, 2024

Review management is an important aspect of digital marketing. So, when it comes to assisting your business in managing the online presence across different locations, platforms, and brands, Yext normally emerges as a strong tool. Yext monitors, analyzes and reports customer engagement and sentiments for businesses like yours. This helps identify issues and take corrective actions to enhance the customer experience.

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Management Non-Profit User-Generated Price 53

SocialPilot

NOVEMBER 8, 2024

Birdeye is a big name in customer review management. It’s a popular platform that can help you connect with customers through text and web messaging, gather reviews, and monitor their online reputation across sites like Google, Facebook, and Yelp. Despite the popularity of the platform, there are other platforms that can offer better service. These alternatives can be more affordable yet robust review management tools to manage superior customer service.

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Management Non-Profit User-Generated Price 40