Search Engine Roundtable
JULY 4, 2025
Google AdSense announced a new feature to "Fill empty in-page ads" by showing "contextually-relevant suggestions related to your page and site inside unfilled ad spaces." In short, if an ad is not filled by Google on your page, then Google will look for other ways to monetize that ad spot.
The Drum
JULY 4, 2025
The brand versus performance debate is broken. “It works very well in our org chart – but not in real life,” said Paolo Provinciali, vice-president of marketing, growth, performance and operations at LinkedIn. “In my mind, all marketing is performance. It’s just a matter of striking the right balance between short term and long term.” Joined by Preeti Croke of Analytic Partners in The Drum Studio at Cannes, Provinciali called for a “recovering performance marketers” club – and a mindset shift.
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Search Engine Journal
JULY 4, 2025
Not all paid media is created equal. Know what works where – and why – before you pour money into your next campaign. The post What Is Paid Media: The Different Types & Examples appeared first on Search Engine Journal.
The Drum
JULY 4, 2025
Leading brands aren’t just broadcasting – they're building authentic, human-led, two-way relationships with their audiences. From immersive digital experiences to authentic influencer partnerships and bold brand activism, Mona Kinal, chief marketing officer at G2A.com, unpacks what marketers need to know as the rest of the year unfolds. Marketing in play – how brands are winning with gamers As the tech world becomes more accessible worldwide, it also transforms how customers approach entertainme
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Search Engine Journal
JULY 4, 2025
Tests show that removing meta descriptions may improve search engine traffic, although some say SEO tests are performative theater. The post SEO Rockstar “Proves” You Don’t Need Meta Descriptions appeared first on Search Engine Journal.
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Search Engine Roundtable
JULY 4, 2025
Google Merchant Center is rolling out automatic shipping updates under the automatic improvements tab. "Automatic shipping updates improve the accuracy of shipping information of your products. The feature can help your customers predict when they get their orders, and it can help improve your overall shipping performance," Google said.
The Drum
JULY 4, 2025
The retailer has launched the campaign ahead of the tournament kicking off this summer. In support of the England and Wales teams competing in the Womenʼs Euros this summer, Tesco has rolled out an out-of-home campaign featuring receipts containing a hidden message. Created by BBH, the digital OOH campaign sees acrostic lists of game-day snack purchases spell out messages of celebration and support, including ‘Youʼve Got Thisʼ and ‘Ymlaen Garfan,ʼ which translates to ‘Letʼs goʼ or ‘Come on team.
Search Engine Roundtable
JULY 4, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AI Mode lets you do follow up questions in non-English languages.
SocialPilot
JULY 4, 2025
There was a time when social media was just a place for B2C brands to build awareness. Post pretty pictures. Run contests. Count likes. But in 2025? It’s your storefront, sales rep, and customer service desk—all rolled into one. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Search Engine Roundtable
JULY 4, 2025
Did you know that Google AI Mode can respond to your questions in other languages than English? When Google launched AI Mode, it launched in the US and English and then in Labs for India but also English only. The help documentation says it supports English only as well - but it can respond in Japanese, German and other languages.
SocialPilot
JULY 4, 2025
There was a time when social media was just a place for B2C brands to build awareness. Post pretty pictures. Run contests. Count likes. But in 2025? It’s your storefront, sales rep, and customer service desk—all rolled into one. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands.
Search Engine Roundtable
JULY 4, 2025
Microsoft is testing showing the local/places listings in green within the Bing search results. Normally you'd see them in the normal white background color but here it is in green.
SocialPilot
JULY 4, 2025
Still treating LinkedIn like just another social platform? You might want to reconsider. With over 1.1 billion members worldwide, LinkedIn isn’t just for networking. Over 30% of US adults use LinkedIn – so this platform is a powerhouse for personal branding, lead generation, and B2B marketing. Source But the truth is that mere guesswork would not help grow your brand here.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Search Engine Roundtable
JULY 4, 2025
This week, we finally had an official Google update, the June 2025 core update, which seemed to have kicked in on July 2nd. We also had an unconfirmed update on June 28th.
The Drum
JULY 4, 2025
The activism group and its ad agency, Elvis, assembled ‘high-profile activists’ for the UK billboard protest. According to Greenpeace research, the number of arrests in London for ‘conspiracy to cause public nuisance’ has increased tenfold since 2019. However, out of more than 600 arrests, only 18 (2.8%) were ever charged. The activist group believes that these anti-protest laws are being used to remove and intimidate peaceful protesters.
Search Engine Roundtable
JULY 4, 2025
Microsoft is testing zoomable and sticky related searches in the Bing Search results page. So one variation has the related searches stick to the right top of the screen as you scroll and the other will zoom into the related search, as you hover your mouse cursor over the feature.
SocialPilot
JULY 4, 2025
Feel like it’s impossible to go viral on LinkedIn? You’re not wrong, LinkedIn isn’t built for quick trends or clickbait. It’s a professional space where reach depends on relevance, trust, and timing. That’s exactly why most brands struggle: You want visibility, but don’t want to sound salesy. You want engagement, but you’re not sure what actually works here.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Seth's Blog
JULY 4, 2025
Freedom, liberty and independence are human rights. But they depend on responsibility. Responsibility to others, to our future, to the community. Responsibility for our actions and our choices. The only way to earn our independence is to keep the promises we’ve made. Can we become the present that the future will thank us for?
Buffer Marketing
JULY 4, 2025
I still can’t quite believe it happened: I was in London, attending SXSW, sitting in rooms full of people I’d only ever seen online. Since 2020, I’ve worked remotely — first as a new grad figuring things out, then as a content writer, slowly growing in confidence. But because I started my career right before the world shut down, I never had a chance to build the kind of in-person networking muscle that so many professionals talk about.
Brian Solis
JULY 4, 2025
El Periódico Al automatizar procesos repetitivos, la inteligencia artificial permite que los equipos se enfoquen en lo que aporta valor: la creatividad, la estrategia y la resolución de problemas Hace una década, fue el ‘software’ Según la célebre frase de Marc Andreessen, esta tecnología se estaba «comiendo el mundo» y cambiaría nuestras vidas para siempre.
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