Wed.Jan 22, 2025

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How to Create Brand Guidelines That Ensure Consistency

Aspiration Marketing

Did you know that the consistent presentation of a brand has been seen to increase revenue by up to 33%? That's the power of a strong brand identity! Brand guidelines are essentially your brand's rulebook, ensuring every interaction, from your logo to your customer service, reflects a unified and memorable image. By establishing clear guidelines, you build brand recognition, foster customer trust, and ensure consistent messaging across all platforms.

Branding 224
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Become a Social Media Creator in 2025: Your 9-Step Plan

Buffer Marketing

There’s a bit of a misconception that it’s “too late” to get started as a creator in 2025. Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. For one thing, it’s probably never going to be as easy as it is right now, ever again.

Gen Z 111
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Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

When we hear the word organic, we usually think natural, pure, and unaltered. A delicious juice, perhaps. Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. Its about grabbing their attention and winning them over without paying for it. But how do you do that especially in a saturated market like 2025?

Gen Z 115
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Ensuring precision and clarity in digital project specs

Martech

Business owners, managers and digital service providers often face a simple yet complex question: “How much will this cost?” Whether you’re a service provider offering a quote or a client seeking a price, answering that question isnt as straightforward as it seems. The key to avoiding miscommunication, budget overruns and unsatisfied expectations lies in how you define the project upfront.

Price 113
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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start]

Hubspot Marketing

Im a tinkerer at heart. As a content marketer, I cant help it theres that perfect word hiding somewhere. Thats the mentality I bring to landing pages I create for companies, too. You might love your pages first iteration just like how I love the first draft. But, you know its due for a rewrite. Landing page split testing helps you conduct an effective page rewrite by showing your pages performance among your audience to improve conversions and user experience.

Place 115
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Mastering LinkedIn content marketing: Strategies and examples

Sprout Social

B2B brands cant afford to put off their LinkedIn content marketing strategy. Because there’s no better place on social media to position yourself as a leader in your industry. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. That said, creating a content strategy on LinkedIn is a different ballgame from Instagram or TikTok.

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Why Your Focus Groups Are Failing and What to Do Instead

Duct Tape Marketing

Why Your Focus Groups Are Failing and What to Do Instead written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jacqueline Lieberman In this episode of the Duct Tape Marketing Podcast, I interviewed Jacqueline Lieberman, founder of Brand Crudo and creator of the Anti-Focus Group method. Jacqueline is a brand strategist who works with global giants like Google, Unilever, and Lexus to uncover raw truths and develop innovative brand strategies.

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Meta ad spend up 15% last quarter as TikTok sees sharp drop

Martech

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year.

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Moz Local Review 2025: In-Depth Analysis & Alternatives

SocialPilot

Jimit Bagadiya Jan 22, 2025 10 Mins. to read Moz Local All-In-One local SEO tool and software Best For : Freelancers, Large Enterprises, Mid Size Businesses, and Small Businesses Pricing: $24 Visit Website About Reviews Features Pricing Alternatives Quick Summary Moz Local Moz Local offers powerful tools for managing the online reputation of your business.

Price 79
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How three companies are reinventing event marketing with SoLoMo

Martech

After years of virtual-only connections and hesitant hybrid attempts, in-person events are roaring back and it’s a breath of fresh air. Even more fascinating is how companies aren’t returning to traditional event marketing. They’re reinventing it. This is one reason why nearly 65% of corporate event planners expect attendance figures for live meetings to increase over the next three years.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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Yext Reviews 2025: In-Depth Analysis & Alternatives

SocialPilot

Jimit Bagadiya Jan 23, 2025 11 Mins. to read Yext Putting business on the map. Best For : Local businesses, multi-location businesses, mid-size businesses, non-profits and multi-location brands Pricing: $19 Visit Website About Reviews Features Pricing Alternatives Quick Summary of Yext Yext is a cloud-based platform designed to help multi-location services manage their online listings, reviews, and business information across a wide variety of platforms.

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Unilever’s Ben & Jerry’s campaign shows why RMNs are the future

Martech

Change is the only thing you can rely on in digital marketing. Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. Retail media networks (RMNs) are a big part of that something. RMNs let brands reach consumers with laser-like precision when they are ready to buy. At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstra

Gen Z 91
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The AI-Powered Competitive Analysis: 3 Quick Ways to Score Your Brand vs. Your Competitors

Orbit Media Studios

By Andy Crestodina Its good to get a second opinion. Its hard to see things objectively, especially when youre very close to it for a very long time. Marketing is one of those things. Its good to get an outside perspective, especially one that has a lot of knowledge. AI is one of those perspectives. In the next few minutes, youll learn how to use AI to examine your own marketing with an unflinching eye.

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Why AEM customers choose to migrate to Optimizely

Welcome Software

Keep reading to uncover the key reasons AEM customers might choose to migrate to Optimizely DXP , including faster time-to-market, a more flexible and efficient platform, and continuous innovation that meets market demands. The problem with staying with AEM AEM may have been a strong contender historically, but it now lags in terms of innovation, ease of use, and cost efficiency.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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How a Dedicated Campaign Manager Can Boost Your Ad Performance

Marketing Insider Group

There’s no getting around it: you need an online advertising strategy. From Google Ads to social media campaigns, online marketing can and will make or break a company’s success. According to Statista, there are 5.52 billion internet users worldwide, or 67.5% of the global population. The United States alone has over 330 million people online.

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Omnichannel Marketing Excellence: 4 Best Practices and Best Channels

verse.ai

Meeting customers where they are is no longer a nice-to-have; today, its a must. Omnichannel marketing is all about satisfying customer expectations and streamlining the experience across all channels. B2C companies know how important it is to stay connected to their audience across multiple touchpoints. Rather than just being present and engaging on multiple channels, omnichannel marketing requires thoughtful cohesion, integration, and personalization that carries throughout the entire customer

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Shortening the Time to Value in Fractional CMO Strategies

yorCMO

Explore how yorCMO is shortening the Time to Value in fractional CMO services tailored for fast-paced businesses.

CMO 59
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AI content repurposing: Transform existing content in minutes

Welcome Software

One of the main challenges for us content marketers is the c o n s t a n t need to churn out fresh, vibey, new content on a regular basis. Which is exactly why we love content repurposing. Repurposing existing content is efficient, in respect to cost and our precious, precious time. Who doesn't love doing more with less? But what if we could make it even more efficient?

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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B2C email marketing: Best practices, examples, and tools for 2025

Use Insider

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both challenges and opportunities for B2C marketers: On the one hand, customers expect to share their email at some point when interacting with brands online. Theyre also used to receiving all sorts of promotional and transactional emails.

B2C 52