Aspiration Marketing
SEPTEMBER 26, 2024
Why do some websites appear at the top of search results while others languish on page ten? The answer lies in Search Engine Optimization (SEO). We'll break down how to check and improve your website's search rankings, propelling you toward the coveted first page (and beyond!).
Martech
SEPTEMBER 26, 2024
Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. How can marketers overcome office politics to build cross-organization relationships needed to do their jobs?
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Sprout Social
SEPTEMBER 26, 2024
When people see an Instagram post they like, they often engage with it by Liking and commenting on it. Some may even share it with others or save it to their collection. These engagement actions can tell you whether your Instagram strategy is paying off. So you need to closely monitor your Instagram engagement rate to understand your performance. Even when looking at potential influencer partnerships, you’ll want to check if they’re driving good social media engagement.
Martech
SEPTEMBER 26, 2024
This year’s Dreamforce and Inbound user conferences were all about AI agents. “When we look back at this event years from now, you’re going to remember it as the year of AI agents,” said HubSpot co-founder and CTO Dharmesh Shah. “The only thing we’re going to do at Salesforce is AgentForce,” said CEO Marc Benioff. (So long Customer 360 and Data Cloud, hope you enjoyed your time in the spotlight.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Sprout Social
SEPTEMBER 26, 2024
With over three billion active users, Facebook remains a big deal for brands as it’s one of the few platforms that offers such a massive and diverse audience. With feedback and communication tools like ratings, reviews and Messenger, the platform helps brands, like you, to build trust with their audience and start conversations that lead to sales. Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
SEPTEMBER 26, 2024
The Google Ads landscape continues to evolve, with a growing emphasis on data usage that complies with strict privacy guidelines. To support advertisers navigating this environment, Google introduced a robust toolset designed to advance their AI-driven marketing strategies. A key part of this transformation is Ads Data Hub (ADH), a platform built on Google Cloud.
Duct Tape Marketing
SEPTEMBER 26, 2024
Gain Client’s Trust by ensuring Cybersecurity written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Zach Kromkowski In this episode of the Duct Tape Marketing Podcast , I interviewed Zach Kromkowski, co-founder of Sention, about the importance of cybersecurity for small businesses and marketing firms. Zach’s cybersecurity journey began with a passion for problem-solving and a talent for turning ideas into reality.
Search Engine Land
SEPTEMBER 26, 2024
Relying solely on content and technical SEO is no longer enough to achieve sustainable success, especially for businesses operating in multiple markets. While these elements are crucial, they fail to fully account for the diverse factors influencing a website’s global performance. The complexities of managing SEO across different regions, languages and market conditions add layers of challenges, many of which fall outside the direct control of local SEO teams.
Hubspot Marketing
SEPTEMBER 26, 2024
Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan's Stick Season, and get ready to hear from a paid marketer who’s all-in on influencers, storytelling, and AI-targeted ads. (I'm sorry I can’t offer up a more recent fall-inspired album. To be fair, I'm still obsessed with my "Summer 2019" mix. ) Keep reading to learn why Zapier's head of paid ads thinks the golden age of paid ads is over. 1.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Martech
SEPTEMBER 26, 2024
This article was co-authored with Ronen Shnidman , Head of Content at okoora. With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences.
illumin
SEPTEMBER 26, 2024
As elections heat up, so does the presence of social media in political advertising. Learn why you should consider stepping up your social media game for electoral needs. The 2024 US Presidential elections are around the corner and parties are gearing up for what might be one of the tightest races we’ll ever see. That said, political parties are using every tool in their arsenal to gain favor from constituents and ensure their party’s names will be written on their ballots come election day.
Martech
SEPTEMBER 26, 2024
Picking stocks is high on most people’s list of things you shouldn’t use AI for, right behind making health care decisions. Despite this, an Israeli regulator this week approved a chatbot that gives stock-picking advice. The bot, named Bridget, is the product of the tech startup Bridgewise. The company is working with one of the country’s largest banks, Israel Discount Bank, to roll out the product.
The LeadG2 Blog
SEPTEMBER 26, 2024
HubSpot, with its robust integration ecosystem, offers a comprehensive solution that aligns your sales, marketing, operations, and reporting functions. By leveraging HubSpot’s capabilities, businesses can achieve greater visibility, enhance ROI, and optimize processes. This blog post will explore how HubSpot’s integrated ecosystem can transform your sales process and drive overall business success.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Martech
SEPTEMBER 26, 2024
WordPress co-founder Matt Mullenweg is mad. “WP Engine needs a trademark license, they don’t have one. I won’t bore you with the story of how WP Engine broke thousands of customer sites yesterday in their haphazard attempt to block our attempts to inform the wider WordPress community regarding their disabling and locking down a WordPress core feature in order to extract profit.
Search Engine Land
SEPTEMBER 26, 2024
Are you a search marketer looking to expand your reach and drive even more impactful results? Look no further. Join us for How Search Marketing Turned the Tide for CTV Audience Targeting and learn how your existing search marketing expertise can be a valuable asset on this powerful advertising platform. Connected TV (CTV) has a new feature that you may recognize right away: keyword targeting.
Content Marketing Institute
SEPTEMBER 26, 2024
Overwhelmed by all the data available to analyze? Experts presenting at Content Marketing World share how to overcome the challenge so you can operate a manageable and valuable analytics program.
Buffer Marketing
SEPTEMBER 26, 2024
Social media changes more rapidly than the weather in the mountains. There’s a new feature, a unique best practice, or even a new social media site just around the corner. Things change in the blink of an eye. I’ve collated a list of 28 social media marketing resources to help you stay up to date — or even ahead of the curve — at all times.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Sprout Social
SEPTEMBER 26, 2024
In May 2024, hundreds of feet in the air, a 45-foot image of influencer, author and celebrity chef Molly Baz holding lactation cookies over her breasts ascended in New York City’s Times Square. The ad was accompanied by three words: “Just add milk.” But it wasn’t long before the image—an ad for Swehl, the brand on a mission to give women better resources throughout pregnancy, postpartum and beyond—was flagged and removed.
Spiralytics
SEPTEMBER 26, 2024
Earlier this year, British TV program Channel 4 News found that among the top five most-visited websites for adult “deepfake” content, there are almost 4,000 celebrities who have become victims; take Channel 4 News presenter Cathy Newman, who believed it was a violation of their autonomy. This statistic only considers famous peoplewhat about businesses, politicians, and private individuals going about their day, only to become subjects of deepfake content?
SMA Marketing
SEPTEMBER 26, 2024
A home is more than just a place to live; it’s a significant chapter in your life’s story. Whether it represents a new beginning, a fresh start, or a turning point, buying a home is a major milestone in that important journey. Enter the hero of this story: the realtor. At the heart of every.
Social Media Examiner
SEPTEMBER 26, 2024
Are you ready to elevate your podcast game? Wondering how to create a show that will attract a growing audience? In this article, we’ll explore the state of the podcasting industry and how to create a better quality show. Why Podcasting Matters Podcasting has become an increasingly popular medium for creators, businesses, and audiences. Why […] The post Podcasting: How to Create a Better Show appeared first on Social Media Examiner.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Search Engine Land
SEPTEMBER 26, 2024
Let’s face it: Turning raw data into actionable insights can be as cryptic as decoding ancient hieroglyphics, especially for the SEO rookies in your crew. That’s the challenge I addressed in my SMX Advanced 2024 session. Didn’t catch it? No worries. I’m recapping it all in this article series, one juicy nugget at a time. This is Part 2, so if you missed Part 1 , check it out.
Martech
SEPTEMBER 26, 2024
WordPress co-founder Matt Mullenweg is mad. “WP Engine needs a trademark license, they don’t have one. I won’t bore you with the story of how WP Engine broke thousands of customer sites yesterday in their haphazard attempt to block our attempts to inform the wider WordPress community regarding their disabling and locking down a WordPress core feature in order to extract profit.
Spiralytics
SEPTEMBER 26, 2024
Earlier this year, British TV program Channel 4 News found that among the top five most-visited websites for adult “deepfake” content, there are almost 4,000 celebrities who have become victims; take Channel 4 News presenter Cathy Newman, who believed it was a violation of their autonomy. This statistic only considers famous people—what about businesses, politicians, and private individuals going about their day, only to become subjects of deepfake content?
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