Adams & Knight Marketing
OCTOBER 18, 2022
Excerpt from ProOnTheGo.com. Click here for the complete article. We asked our PR and growth experts to give entrepreneurs examples of positive PR campaigns amid scary world news. Check out their tips on how to spread enthusiasm with PR activities in times of a negative outlook on world events. Tell Me Something Good. Michelle Bonner, Director of Public Relations at Adams & Knight.
Aspiration Marketing
OCTOBER 18, 2022
Over the past few years, customer habits have changed rapidly to reflect the new normal that is working from home in your fanciest pair of sweatpants. More importantly, the average B2B customer has also transformed. Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce.
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Martech
OCTOBER 18, 2022
Adidas VP global marketing Erika Wykes-Sneyd at the DPAA Global Summit in New York. Image: DPAA. Over the last two years, iconic shoe brand Adidas has been establishing a metaverse presence by collaborating with tech partners and creators and also rolling out their own NFT. Leading the effort is Erika Wykes-Sneyd, who spoke about the brand’s journey at the recent DPAA Global Summit.
Hubspot Marketing
OCTOBER 18, 2022
Spooky season is officially upon us. It’s a fun time for consumers and an even better time for brands that get to be playful with their audience. Below, you'll find examples of Halloween marketing campaigns, from ad spots and seasonal products to social media posts and influencer campaigns. 1. Twix. It’s hard to think of Halloween without thinking of chocolate.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
OCTOBER 18, 2022
Google’s Search Advocate, John Mueller, explains the main thing you should know about the complex topic of implementing geo IP redirects. The post Google On The Main Thing To Know About Geo IP Redirects appeared first on Search Engine Journal.
Hubspot Marketing
OCTOBER 18, 2022
Spooky season is officially upon us. It’s a fun time for consumers and an even better time for brands that get to be playful with their audience. Below, you'll find examples of Halloween marketing campaigns, from ad spots and seasonal products to social media posts and influencer campaigns. 1. Twix. It’s hard to think of Halloween without thinking of chocolate.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
OCTOBER 18, 2022
As content grows as a strategic business function, a new market has arisen. It’s a solution that orchestrates and automates the complexities of legal, licensing, compliance, and aspects of managing the quality of brand content.
Practical eCommerce - Marketing
OCTOBER 18, 2022
Building a brand and connecting with target audiences is possible largely through social media. Here is a list of the top social platforms in 2022. The post 20 Top Social Media Networks of 2022 appeared first on Practical Ecommerce.
Martech
OCTOBER 18, 2022
Digital marketing talent —especially those specializing in SEO, content, email marketing, and PPC— remains in top demand. With 92% of hiring managers reporting difficulties finding skilled talent, it’s never been a better time to be a qualified job seeker. If you’re looking to advance your career, change jobs, or expand your digital marketing team, Conductor’s 2023 Digital Marketing Salary Guide has you covered.
Search Engine Roundtable
OCTOBER 18, 2022
Google is testing a new interface and user experience for the product panel results in Google Search. The new interface has the price with arrows to expand the price, which breaks down the base price, delivery cost, taxes, and more.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
OCTOBER 18, 2022
The emergence of programmatic ad buying is having a big impact on digital out-of-home (DOOH) marketing where a lot of premium inventory is now available for the first time. That and other ways DOOH is adding to the digital media landscape were the focus of last week’s DPAA Global Summit in New York. “We doubled down on programmatic, we employed programmatic resources to move [ad] schedules easily without a lot of contracts and a lot of humans from where people were not to where they were,”
Search Engine Journal
OCTOBER 18, 2022
Learn how SEO pros are automatically discovering actionable search insights with SERP APIs and SERP scrapers to win top positions on SERPs. The post 5 Ways SEO Experts Are Winning In Local Search With Automated SERP APIs appeared first on Search Engine Journal.
Search Engine Roundtable
OCTOBER 18, 2022
Google's John Mueller said there isn't an added delay in Google Search Console reporting for those who have many verified sites in their Search Console accounts. The delays are not specific to the number of sites you have verified but just generic delays in Search Console.
Search Engine Journal
OCTOBER 18, 2022
Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube. The post Google Makes Audio Ads Available To All Advertisers appeared first on Search Engine Journal.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Roundtable
OCTOBER 18, 2022
An individual chat support representative at GoDaddy told a knowledgeable SEO that adding. Google AdSense and/or Google Analytics help with getting your content indexed by Google. John Mueller of Google said that was not true, and that someone should communicate that to the GoDaddy rep.
Search Engine Journal
OCTOBER 18, 2022
Google is adding three new columns to Google Ads reports that provide easier access to data on conversion goals. The post Google Ads Rolls Out 3 New Reporting Columns appeared first on Search Engine Journal.
Search Engine Roundtable
OCTOBER 18, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Some SEO tips and lots of search interface tests below.
Search Engine Journal
OCTOBER 18, 2022
Google reveals the latest data on top Halloween costume searches in the US in an update to the Halloween Frightgeist website. The post Google Reveals Top Search Trends For Halloween 2022 appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
OCTOBER 18, 2022
With new and conflicting global legislation, it seems no one can agree on the appropriate methods for data collection and the extent of data protection. In turn, data compliance has become more complex than ever before and global privacy regulations continue to evolve. Data is recognized as the most valuable resource for brands and marketers around the world.
Search Engine Land
OCTOBER 18, 2022
Earlier this year, I was asked to work on a legal case involving a couple of finance sector companies where one was accused by the other of trademark infringement where the defendant’s website abruptly began ranking for the plaintiff’s service mark. The only trouble was, the unique phrase was in no way associated with the defendant’s website. In this article, I’ll discuss a unique functionality of Google’s ranking algorithm.
Hubspot Marketing
OCTOBER 18, 2022
If you’re struggling to get in front of hiring managers, it could be because recruiters are shifting away from traditional methods to find candidates. In this article, we’ll cover the causes behind this shift and how job seekers can meet recruiters where they are. The Hidden Job Market. In 2021, employers everywhere experienced the Great Resignation, a phenomenon in which employees quit their jobs in droves.
Search Engine Land
OCTOBER 18, 2022
Connected TV can’t be called a social platform, but like social, it is becoming a key performance channel—especially among B2B businesses looking to differentiate themselves from their competition. And the good news is, for you as an expert social marketer, the setup is going to look pretty familiar, from campaign types to targeting capabilities. This guide will walk through everything you need to get started on CTV, from how to set up that initial campaign to managing them once they’re live.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Lynton Web
OCTOBER 18, 2022
The average visitor spends 54 seconds on your site, bouncing in less than a minute unless they immediately find what they need. Visitors have also come to expect instant responses to their questions, concerns, or requests for info without the hassle and delay of making a phone call or filling out a form. They want attention, and they want it now. Chatbots can deliver.
Search Engine Land
OCTOBER 18, 2022
Meta has rolled out Branded Content on Reels, so creators can now use the ‘Paid Partnerships with’ label on organic posts, and participating sponsors will be able to easily convert them to Branded Content Ads. How it works. If you’re a creator and are sharing branded content on Facebook Reels, you’ll need to use Facebook’s branded content tool to tag the business associated with the brand or product.
Search Engine Roundtable
OCTOBER 18, 2022
This may be obvious to many of you and this is a purely technical note, but for a URL to be somewhat unique, generally you need to have at least one character after the trailing slash followed by the question mark. So if you have a URL that ends with /? it is the same thing as that being just /.
Hootsuite
OCTOBER 18, 2022
Using the best Shopify apps in your ecommerce store can help you take your shop from basic to bada**. Integrating apps into your store can help you increase sales, streamline customer support, and improve customer experience. And luckily, Shopify’s huge app store offers thousands of apps to help you grow your business. But with so many options available, it can be overwhelming to try and figure out which apps are the best for your store.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Roundtable
OCTOBER 18, 2022
Microsoft Bing is testing a new feature in Bing Search in the news section of the search results. The feature is titled "more on this topic from" and it shows a list of news publication's logos that you can click on to see more news from that specific publication.
Search Engine Land
OCTOBER 18, 2022
From 12:01 AM PT on Tuesday, November 1, 2022, through 11:59 PM PT on Tuesday, November 8, 2022, no new ads about social issues, elections, or politics can be published, and most edits will be prohibited. How it works. To continue running ads during this time period, advertisers in the US must comply with the following guidelines. Be set up by an advertiser in the US who has completed the authorization process, which includes providing identification to confirm who they are, confirming that they
CopyBlogger
OCTOBER 18, 2022
Wondering how to respond to criticism about your writing? Let’s look at the situation you face in a different way. Continue Reading. The post Stop Wondering About How to Respond to Criticism appeared first on Copyblogger.
Search Engine Land
OCTOBER 18, 2022
Some advertisers are seeing a new beta test in their Google Ad accounts, and not everyone is happy about it. What happened. Michael Kerr spotted the test in his Google Ad account yesterday and posted a Tweet, concerned that this could be the end of match types as we know it. Some users reporting that @GoogleAds are limited-beta testing Broad match only campaigns.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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