Tue.May 10, 2022

article thumbnail

Where To Invest In SEO For Maximum Impact via @sejournal, @lorenbaker

Search Engine Journal

Here's why you need SEO, how to invest in it, and everything else you might need to convince hesitant stakeholders in your organization. The post Where To Invest In SEO For Maximum Impact appeared first on Search Engine Journal.

SEO 140
article thumbnail

Choosing an influencer: what are the key considerations?

Econsultancy

Identifying influencers to work with has traditionally been a manual, time-consuming task. However, as the industry has expanded, there have been developments in technologies and platforms to assist brands with their research. Christina Westley, Head of Influencer Marketing at PepsiCo Content Studio, describes the balancing act between qualitative and quantitative research in an interview with Econsultancy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Google On Product Reviews Update: Content Should Add New Information To Body Of Knowledge

Search Engine Roundtable

There has been a lot of talk about the Google product reviews update and what content ranks well and what content does not rank as well since these updates. Alan Kent from Google offered a nice line on what content stands out for the product reviews update.

Product 116
article thumbnail

The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Setting your brand apart from the competition is essential for success. Thanks to social media, the goals of brand marketers are within reach.

Gen Z 116
article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

article thumbnail

Google's Digital Marketing Certification Course SEO Advice Includes Word Count & Keyword Density

Search Engine Roundtable

Google offered its official Google taught and backed digital marketing certification and courses, as we reported about a couple weeks ago. Guess what SEO advice and recommendations Google offers in this course? Yep, having more than 300 words on a page and making sure you have a keyword density of about 2%.

article thumbnail

How To Set Holiday Hours On Your Google Business Profile via @sejournal, @MattGSouthern

Search Engine Journal

Setting holiday hours on your Google Business Profile ensures customers never find your location closed when they expect it to be open. The post How To Set Holiday Hours On Your Google Business Profile appeared first on Search Engine Journal.

Customer 110

More Trending

article thumbnail

Will Using A News Slider Affect My Site’s Optimization? Ask An SEO via @sejournal, @RyanJones

Search Engine Journal

Should you worry about your homepage sliders when it comes to SEO? Here are the factors you'll want to consider. The post Will Using A News Slider Affect My Site’s Optimization? Ask An SEO appeared first on Search Engine Journal.

SEO 110
article thumbnail

Google Adds Troubleshooting For Title Links & Valid Page Metadata Help Docs

Search Engine Roundtable

Google has added a new help document for the use valid page metadata and also added a new section to the title link help document with troubleshooting. These additions were made this morning, May 10, 2022.

107
107
article thumbnail

Voice Search: 10 Ways To Optimize Your Site For Future SEO Success via @sejournal, @Brian_W_Gareth

Search Engine Journal

The SEO community has developed ways to incorporate voice search into site optimization. Learn how to make sure your site is in voice results. The post Voice Search: 10 Ways To Optimize Your Site For Future SEO Success appeared first on Search Engine Journal.

SEO 103
article thumbnail

How estimated reading times increase content engagement

Martech

The advent of digital platforms has increased the amount of content people read on computers, smartphones, and tablets. The average person spends almost seven hours a day viewing internet-connected content on a screen, according to data from Comparitech. And it’s even higher in the U.S., with the average person spending over seven hours viewing screen content each day.

Analytics 103
article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

How I Built a 15,000-Person Community In Under 2 Years

Buffer Marketing

The saying goes that it takes a village to raise a child. Well, I believe the same is true for dog parenthood. When I fostered my first puppy only to quickly find out he had fleas, I felt lost and in need of people I could turn to for trustworthy information, and as a dog mom today, I’m regularly looking for community support. So, when I started Dog Spotted to help NYC dog parents navigate the ins and outs of living with these adorable pets, I knew that community would be a big part of it

Place 107
article thumbnail

Twitter Clarifies Duplicate Content Policy via @sejournal, @BrianFr07823616

Search Engine Journal

Twitter provides additional clarity on how it limits the visibility of duplicate content shared widely across the platform. The post Twitter Clarifies Duplicate Content Policy appeared first on Search Engine Journal.

98
article thumbnail

What Is B2B Search Intent Marketing?

Industrial Marketer

Although the oft-quoted statistic that 67 percent of the B2B buyer’s journey is conducted digitally is up for debate, there’s no doubt that potential customers are out there, using the Internet to conduct self-directed searches for products and services like yours. The most challenging aspect of selling your products is finding a buyer before they.

article thumbnail

Google’s Digital Marketing Certificate Recommends Keyword Density Percentages via @sejournal, @martinibuster

Search Engine Journal

Google's Digital Marketing Training Course recommends a maximum 2% keyword density, a minimum word count and where to seed keywords on web pages. The post Google’s Digital Marketing Certificate Recommends Keyword Density Percentages appeared first on Search Engine Journal.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Mark Cuban Upset With Google Ranking Fake Shark Tank Endorsements

Search Engine Roundtable

A few weeks ago, Mark Cuban (who needs no introduction), went to Twitter to complain about how Google is ranking fake Shark Tank endorsements. Mark was not too happy with Facebook either about it. But Danny Sullivan from Google responded saying he will escalate the complaints.

97
article thumbnail

How to Make Money on Pinterest: 9 Ways to Monetize Your Pinterest Account

Hubspot Marketing

Home to countless cookie recipes, laughable memes, and perfect last-minute gift ideas, there's certainly already a lot to love about Pinterest. But what if we told you that it’s possible to make money on Pinterest? The simple truth is this: Amidst the ab workouts and IKEA furniture hacks, there lies a huge opportunity for businesses to use Pinterest to drive revenue.

article thumbnail

The 10 Best AI Writers & Content Generators Compared via @sejournal, @theshelleywalsh

Search Engine Journal

Looking to scale content production? Discover the top 10 AI content generators and see whether audiences can tell the difference between human and machine writing. The post The 10 Best AI Writers & Content Generators Compared appeared first on Search Engine Journal.

Product 97
article thumbnail

Manufacturing Marketing Strategies To Differentiate Your Product

Kuno Creative

What’s the difference between a handful of unroasted coffee beans and a steaming cup of joe from your neighborhood Starbucks? Aside from one being bitter and unpalatable, the former is among the most traded commodities in the world, the latter is a leading global product. The same idea applies to manufacturing products versus commodities. That’s why it’s key for manufacturing companies to come up with a powerful marketing strategy — one that leans into what separates your product from a commodit

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

6 Old-School Techniques To Integrate Into Your Influencer Marketing

Content Marketing Institute

Shiny tech tools can be attractive to your influencer marketing program. But don’t forget these old-school techniques that can illuminate your relationship-building success.

article thumbnail

Taking the Mystery Out of Email Deliverability [Infographic]

Litmus

Email marketers rely on their emails consistently getting to the inbox. If communication isn’t reaching customers, it can have a ripple effect on brand reputation, customer loyalty, and ultimately—return on investment (ROI). But understanding deliverability can feel like a bit of a mystery. . We created a guide to help you identify the factors that are controlled by the sender versus the ESP to help you avoid any unexpected twists in your email deliverability strategy.

article thumbnail

5 Key Enterprise SEO Priorities CMOs Need To Get Right [Ebook] via @sejournal, @lorenbaker

Search Engine Journal

Marketing leaders, how can you capitalize on SEO opportunities to gain traffic and leads that impact the bottom line? Find out in our newest ebook. The post 5 Key Enterprise SEO Priorities CMOs Need To Get Right [Ebook] appeared first on Search Engine Journal.

eBook 94
article thumbnail

SAS announces AVOD ad management platform

Martech

Multinational analytics provider SAS has launched SAS 360 Match, a first-party sell-side advertising video on demand (AVOD) platform, that also serves ads across a range of additional channels, including web, as well as those subscription video on demand (SVOD) channels that also carry some advertising. This was the leading announcement from SAS’s marketing and advertising solutions group at a virtual media briefing today.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

SEO #Lifegoals: Who’s Winning Super Competitive SERPs & Why via @sejournal, @KayleLarkin

Search Engine Journal

What can we learn by analyzing the SERPs for great, big, competitive keywords the major brands are fighting over? Check out these SEO insights. The post SEO #Lifegoals: Who’s Winning Super Competitive SERPs & Why appeared first on Search Engine Journal.

SEO 94
article thumbnail

Data-Backed Tips for Successful Hybrid Team Leadership in 2022

Hubspot Marketing

According to Microsoft’s 2022 Annual Work Trend Index Report , 53% of employees are considering transitioning to a hybrid work setup in the next year and hybrid work is up seven points from 2021. So, what does it take to lead a hybrid team? We’ve got a few tips. 1. Set rules of engagement. When everyone’s in the office, many rules and behaviors go unsaid.

article thumbnail

How digital-first customers respond to trust-based marketing engagement

Martech

Customers are more connected than ever digitally. But how do they connect with brands emotionally? Through trust, a new Salesforce State of the Connected Customer report suggests. Customers are willing to trust brands, and there are certain issues that are key to that. Trusting customers. Nearly half (49%) say they mostly trust companies to act with society’s best interests in mind, and an additional 19% say they completely trust this to be the case, according to the report.

Gen Z 98
article thumbnail

Google Allows FAQ Schema Markup That Are In Different Sections Of A Page (Not Lists)

Search Engine Roundtable

Google's John Mueller was asked if Google allows for FAQ schema markup and structured data that appears in different sections of a blog post and that are not formatted as a traditional FAQ list. The answer, John gave was yes, assuming the FAQs are visible on the page.

91
article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

article thumbnail

How Planful uses customer intent to speed up the B2B buying cycle 

Martech

When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. The company, a financial planning and analysis platform had just begun a rebranding effort that included a name change. “It was evident to me that we needed a better customer reviews program,” said Tonkin. “At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2.

article thumbnail

More than discounts: 9 customer incentives ideas for retail brands

Quikly

Rewarding customers for their continued support is a fundamental part of many thriving businesses — and retail brands know just how important customer incentives are.

Retail 94
article thumbnail

Should You Abandon AMP? 4 Considerations To Help You Decide via @sejournal, @ClickioGlobal

Search Engine Journal

How do AMP alternatives fare? We share what website owners should consider when deciding whether to make the switch. The post Should You Abandon AMP? 4 Considerations To Help You Decide appeared first on Search Engine Journal.

SEO 91
article thumbnail

How Unity Is Using Tech To Make Creativity More Inclusive

CMO Network

Unity is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to bring their imaginations to life.

CMO 88
article thumbnail

What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.