Sat.Feb 25, 2023

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The One Email Metric You Need to Track

Ann Handley

Source : Grosset & Dunlap A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * * That’s a quote from Paulo Coelho, Buddha, or The Little Engine That Could , the classic children’s tale of a small train that persevered in pulling a heavy load over a mountain after bigger, lazier engines tapped out.

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Debunking 5 Common SEO Myths [Video] | Aspiration Marketing

Aspiration Marketing

Think of the last time you had a question or were looking to make a purchase. What did you do first? Chances are that you're in the group of 62% of people who turn to consult with a search engine before making a purchasing decision, and you picked one of the results presented first. Did you know that the top five organic search results on Google account for 67.6% of all clicks (HubSpot)?

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This day in search marketing history: February 26

Search Engine Land

Google expands mobile-friendliness as a ranking signal In 2015, Google announced it would expand its use of mobile-friendliness as a ranking signal, beginning April 21. This algorithmic change would have a “significant impact” in the mobile search results, impacting all languages worldwide, Google said. However, when April came, the general consensus was that Mobilegeddon was fairly insignificant , for all the hype and panic their Feb. 26 announcement created.

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How Content Marketing Drives Growth | Boost Your Business [Video]

Aspiration Marketing

Marketing has untold numbers of 'experts' vying for your attention and marketing dollars. What do you do if you're looking for a way to grow your customer base and, in turn, grow your revenue stream? Watch the videos and get your content marketing blue print!

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Composability and usage-based pricing go hand-in-hand for martech applications

Chief Martec

Martech software companies — and SaaS vendors in general — have several different ways they can charge for their products. The classic SaaS subscription models have used seat-based and tier-based pricing. As a buyer, you pay for the number of people (“seats”) using the product in your company. Or, you pay for bundles of functionality offered in “tiers” — with more features included at higher-priced tiers.

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Weekend Favs February 25

Duct Tape Marketing

Weekend Favs February 25 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

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