Aspiration Marketing
SEPTEMBER 8, 2022
Managing a successful business, especially during times of economic uncertainty or a recession, is challenging at best. In searching for ways to make your business more resilient, have a look at the following tips to get ready for tough times, e.g., when large budgets for advertising and outreaches aren't as available anymore. Can Inbound Marketing solutions accomplish that?
Calvyn Lee Blog
SEPTEMBER 8, 2022
I know Themify themes for long time, just did not exploring them until recently, I found it is a under-rated WordPress themes builder. When building our website on WordPress, I believe that it should be easy, fast and flexible, which is why I found Themify worked hard to create the perfect WordPress theme to help you do just that. Introducing Themify Ultra.
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Hubspot Marketing
SEPTEMBER 8, 2022
Building charts and graphs are one of the best ways to visualize data in a clear and comprehensible way. However, it's no surprise that some people get a little intimidated by the prospect of poking around in Microsoft Excel. I thought I'd share a helpful video tutorial as well as some step-by-step instructions for anyone out there who cringes at the thought of organizing a spreadsheet full of data into a chart that actually, you know, means something.
Search Engine Roundtable
SEPTEMBER 8, 2022
I am a week late with the monthly Google webmaster report because I was on vacation and these are a pain to put together. But it is important and I wanted to catch you all up on the changes with Google SEO, webmaster, and organic search over the past month.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Buffer Marketing
SEPTEMBER 8, 2022
Content creation may look easy from the outside, especially if you don’t know much about what goes on behind the scenes. But following the recommendations of different platforms can take a toll on creators. For context, some of the recommended posting schedules for the most popular social media platforms include: One to four times a day on TikTok Two times a day on Instagram Three times a day on Twitter Two times a day on Facebook Once a day on LinkedIn Added up, that’s 10-13 posts
Search Engine Roundtable
SEPTEMBER 8, 2022
There seems to be a lot of confusion around the Google helpful content update and if it is "big" or not big. That all depends on if you were hit by it, if you were, oh boy is it really big for you. But in terms of how widespread it is, so far, it is not affecting many many sites.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Roundtable
SEPTEMBER 8, 2022
Google is testing, again, placing the site name above the URL and description in the mobile search result snippets. Also, we are seeing more rounded favicons in those snippets as well.
CopyBlogger
SEPTEMBER 8, 2022
If you’re interested in blogging, you’ve probably seen plenty of case studies with screenshots of crazy revenue numbers from blogs. Continue Reading. The post The Ultimate Blogging Guide to Content That Works appeared first on Copyblogger.
Search Engine Journal
SEPTEMBER 8, 2022
More traffic, greater leads, higher ROI, and happier customers? Yes, please. When it comes to long-form content, blogging is where it’s at. The post How To Repurpose Long-Form Content Into Supplementary Content appeared first on Search Engine Journal.
Search Engine Roundtable
SEPTEMBER 8, 2022
Google is adding a new set of data metrics to the Google Ads ad groups column reports. The new options are under a section called "Setup" and include eight new metrics.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Econsultancy
SEPTEMBER 8, 2022
The phrase ‘serial returner’ stems from the culture of online fast fashion, and in recent years, the ease with which customers can return their unwanted items for free. Now, however, a shift appears to be occurring, as the likes of Boohoo and Uniqlo have introduced charges for returns sent in the post. So, why have they taken this step, and what might the impact be on customers?
AWeber
SEPTEMBER 8, 2022
Paid newsletters are one of the best ways for creators and subject experts to monetize their knowledge, especially right now. Newsletters have always been an ideal way to build an audience and offer premium content, but in the last few years the idea of paying for newsletter content has become more and more accepted. Creating a paid newsletter has also become a lot easier, as email marketing tools have evolved and paid subscription services have become easier to set up.
Search Engine Roundtable
SEPTEMBER 8, 2022
Google has posted that it began upgrading some review-type results to product-type results in Search, and has been able to generate some new product type results. This started on August 22, 2022 and as a result, your Search Console performance and rich results report may be impacted.
SMA Marketing
SEPTEMBER 8, 2022
In the early days of the internet, getting contextually relevant results in search was nearly impossible. As more data has been collected on no t only i ndividual keywords, including content, user behavior, and more, search engines today are beginning to grasp context. In essence, this is the heart of semantic search. What is semantic search? Essentially, it is a way for Google to better understand the meaning of queries, and to match them with the most relevant results.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Zumvu
SEPTEMBER 8, 2022
The global Software-as-a-Service market will be valued at $307.3 Billion by 2026. With several SaaS companies fighting to leverage the huge market — competition in any niche is unavoidable.
Search Engine Journal
SEPTEMBER 8, 2022
Own a local business? Consider directory listings and apply the best practices related to data and contact information consistency. The post Do You Still Need Directory Submissions For Local SEO? appeared first on Search Engine Journal.
Scoop.it!
SEPTEMBER 8, 2022
Content is the linchpin of modern marketing, and you need to come up with new content ideas regularly. It’s even harder when you have to do this regularly. According to various studies, 75% of marketers struggle to find time to create content. This is where content curation comes in. It’s a clever way to leverage existing content, posts, and other material created by others to provide value to your audience.
Search Engine Journal
SEPTEMBER 8, 2022
Yahoo has announced a deal to purchase The Factual, a news rating company that scores media bias and credibility. Yahoo will implement this score to provide users with additional insight into the accuracy and reliability of the content they consume. “The acquisition continues Yahoo’s commitment to bringing trusted news and information to its nearly 900 million consumers worldwide and builds on the company’s future vision of news,” the search engine company said via press release.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Sprout Social
SEPTEMBER 8, 2022
Of TikTok’s 1 billion monthly active users , about 20% have 20,000 followers or more. That means roughly 196 million people have significant followings on the app—a figure that indicates the creator economy is maturing and expanding. Today, 50 million people already identify as content creators. As building a following becomes more accessible on channels like TikTok, more people will seize the opportunity to become creators, monetize their videos and build a long-term, sustainable career.
Content Marketing Institute
SEPTEMBER 8, 2022
Do text-to-image generators spell the end for creative careers? Or will AI images become just another tool in the creative palette? Either way, now’s the time to start figuring out some answers. The hosts of The Creative Show are here to help.
Hubspot Marketing
SEPTEMBER 8, 2022
Creating content that works requires you to make informed decisions as opposed to relying on guesswork or throwing spaghetti at the wall to see what sticks. To make these informed decisions, you need to focus on data-driven marketing and how it can help you collect, analyze, and apply data to your content. If you’re running out of blog ideas and unsure how to use data in your content, keep reading to learn the best ways to use data before, during, and after the content creation process.
Kuno Creative
SEPTEMBER 8, 2022
In the best of times, social media and search algorithms can be your best friend. They can help steer legions of qualified buyers toward your content and help you cultivate meaningful, potentially-lucrative connections. These surges in organic traffic can fill your pipeline and increase your marketing ROI. But don’t get too comfortable because the gravy train can and will disappear without notice.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
SEPTEMBER 8, 2022
Align sales, SEO specialists, and customers with proven, transparent, precise, and reliable SEO forecasting. Learn how to craft the most precise SEO forecast, now. The post How To Forecast SEO Outcomes With Better Precision & Transparency appeared first on Search Engine Journal.
Digital Marketer
SEPTEMBER 8, 2022
Few industries have as much potential for success as online sales, but successful eCommerce positioning can be challenging when your plans don’t match reality. You know exactly what that means because you’ve seen it already. It’s the LinkedIn ad that has nothing to do with your job or the tech you use. Or it’s a fad diet supplement on Instagram when you’re really after those futuristic earrings or the latest kicks held up by your favorite sneakerhead.
Search Engine Journal
SEPTEMBER 8, 2022
Discover how to optimize your law firm’s website and business listings to rank better for local SEO. The post Local SEO For Law Firms: Get More Local Clients appeared first on Search Engine Journal.
Digital Marketer
SEPTEMBER 8, 2022
Atiba de Souza shares his best kept secret for content ideas: Quora. The number one place, outside of Google, to crowd source answers. The key to making content out of this? Answer the questions. Extra Resources: Why People Don’t Respect Marketers & How To Elevate The Marketing Profession: [link]. Is Your Content The Right Fit For Your Audience?
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
OnPassive Marketing
SEPTEMBER 8, 2022
Influencer marketing is in high demand these days. It’s a valuable tool for social media marketers and brands alike, but how does it differ from advertising? Read ahead to find out. The Difference Between Advertising And Influencer Marketing. It’s no secret that advertising and marketing are two completely different beasts. And while both play an essential role in any business’s success, it’s important to understand the distinction between the two before allocating your r
Search Engine Roundtable
SEPTEMBER 8, 2022
Here is a recap of what happened in the search forums today.
CMO Network
SEPTEMBER 8, 2022
HubSpot is adding features and more features. What's next? How about accounting, I say.
Use Insider
SEPTEMBER 8, 2022
What do Safari Push Notifications mean for marketers? We know that macOS has already been supporting Safari push notifications for a while. With the introduction of push notifications on iOS/iPadOS, you can now reach out to a market share of 28% of mobile users worldwide. Leverage push notifications combined with segmentation and dynamic content to display contextual push notifications delivered at the right time to the right audience.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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