Why Quality Case Studies Matter (And How to Create a Case Study)
Aspiration Marketing
SEPTEMBER 22, 2022
Humans love stories. We also happen to love data. And what do you get when you mix data with storytelling? For our purposes, a case study.
Thu.Sep 22, 2022
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How To Sourcing From China 1688 Suppliers
Calvyn Lee Blog
SEPTEMBER 22, 2022
If you’re looking to source products from China, you have likely come across 1688.com. The platform is China’s leading online B2B marketplace for businesses dealing with wholesale orders and sourcing. 1688.com caters to businesses of all sizes, including those looking to open eCommerce stores and is a cost-effective option when considering wholesale marketplaces.
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The 7 Keys to Writing a Better List Post
CopyBlogger
SEPTEMBER 22, 2022
A lot of smart writers can’t stand list posts. What’s a list post? It’s also known as a numbered list. Continue Reading. The post The 7 Keys to Writing a Better List Post appeared first on Copyblogger.
What The Zuck - A Web3 Metaverse Roadmap
CMO Network
SEPTEMBER 22, 2022
As organizations, big and small, begin to place their bets, knowing when to invest is as important as where. What I’m asked most often is: what should my company do now. Let’s call it the NOWverse to do list.
How to Leverage Behavioral Science Insights for Direct Mail Success
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
How To Use Twitter To Increase Your Google Search Visibility via @sejournal, @kristen_vaughn
Search Engine Journal
SEPTEMBER 22, 2022
Improve your search visibility on Google with a Twitter strategy. Here are some basic guidelines to help you achieve maximum exposure for your tweets. The post How To Use Twitter To Increase Your Google Search Visibility appeared first on Search Engine Journal.
Google's John Mueller On When, Where & How To Use Hreflang
Search Engine Roundtable
SEPTEMBER 22, 2022
Google's John Mueller often posts detailed and thoughtful responses on Reddit related to SEO and also general gadget tinkering. In one of his latest SEO posts, he posted a very detailed and throughout post on when, where and how to go about using hreflang on your site.
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Survey Says Again: Links The Most Challenging Area Of SEO
Search Engine Roundtable
SEPTEMBER 22, 2022
About a year ago, Brodie Clark posted a poll asking SEOs which area of SEO do you find the most challenging. The response a year ago was by far link acquisition and the response this time around is the same, link acquisition. Surprise, surprise.
SEO For News Publishers: Your Next Must-Attend Event via @sejournal, @NewsSEO_
Search Engine Journal
SEPTEMBER 22, 2022
On October 4 & 5, get access to the best minds in the SEO and publishing industries who will be sharing their insights and expertise. The post SEO For News Publishers: Your Next Must-Attend Event appeared first on Search Engine Journal.
What We're Seeing From The Google Product Reviews Update #5
Search Engine Roundtable
SEPTEMBER 22, 2022
As you know, Google began to roll out the fifth Google product reviews update on September 20th during the roll-out of the September 2022 core update. I promised to return and share some of what we're seeing with this update, as it rolls out.
Voice Search: What Is It & How Does It Work? via @sejournal, @rio_seo
Search Engine Journal
SEPTEMBER 22, 2022
With more smart devices on the rise, keep up with your competitors when you tailor-fit your SEO strategy to accommodate voice search. Here's how. The post Voice Search: What Is It & How Does It Work? appeared first on Search Engine Journal.
Sales & Marketing Alignment: How to Synergize for Success
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
30 Proven Tips to Improve SEO Performance
Hubspot Marketing
SEPTEMBER 22, 2022
The easier it is for customers to find your webpage, the better your chances of engaging new visitors and driving new conversions. In practice, however, this means more than having great content — it means taking steps to improve SEO performance so that search engine algorithms will be more likely to return your page as a top result. We’ve created this blog to help you make the most of your SEO efforts — here’s a list of 30 tactical search engine tips. 30 Tips to Help Improve Your SEO.
How Do I Stop Keyword Cannibalization When My Products Are All Similar? via @sejournal, @rollerblader
Search Engine Journal
SEPTEMBER 22, 2022
For ecommerce product pages, It can be tricky to have multiple products that are all equal but not unique enough. Here are two possible fixes. The post How Do I Stop Keyword Cannibalization When My Products Are All Similar? appeared first on Search Engine Journal.
How Businesses Are Using Gamification to Spice Up Their Marketing
Hubspot Marketing
SEPTEMBER 22, 2022
You win! It’s a short, simple phrase, but a powerful one — and it’s the basis for gamification in marketing. By incorporating game elements into marketing efforts such as brand awareness, reward programs, or new product promotions, businesses can turn basic campaigns into connective efforts that keep customers coming back for more. The challenge? While it’s easy to find anecdotal evidence of gamification making marketing efforts better, it’s more difficult to track down a gamification guide that
Google Search Console International Targeting Tool Is No Longer Available
Search Engine Roundtable
SEPTEMBER 22, 2022
As we reported last month, Google has now officially deprecated the International Targeting report in Google Search Console. If you try to access the report, Google will show you a message that says "This report is no longer available here.
Are Your Impact Comms Resonating With Stakeholders?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
5 Writing Tricks to Make Your SEO Content Rank Higher
Zumvu
SEPTEMBER 22, 2022
We know that Google loves quality content, so we try hard to make ours comprehensive, well-formatted, and valuable for the audience.
Topical Content vs. Evergreen Content: How Both can Boost Traffic
Hubspot Marketing
SEPTEMBER 22, 2022
The more traffic your blog or site receives, the better. But drive-bys aren’t enough to drive user engagement and ultimately boost sales — instead, you need to convince potential customers that it’s worth sticking around. Topical content and its counterpart, evergreen content, can help you achieve this goal.Consider that 38% of people will leave your site if the content or layout is unattractive.
Google Results About You Search Beta
Search Engine Roundtable
SEPTEMBER 22, 2022
Google is testing a new my account section named "results about you." This is part of the feature where Google Search allows you to remove information about yourself from Search and other places in Google.
How to make the time to solve marketing problems
Martech
SEPTEMBER 22, 2022
Hey, thanks for stopping by to read my latest article here on MarTech. But before I share my advice for this month, I’m going to make you do a little work. It should take you no more than five minutes, and it will help you apply my advice to your daily work. That’s always been my goal with this column. . Here’s what I want you to do: Grab a piece of paper and a pen or pencil.
The Resurgence of Direct Mail as a Growth Marketing Strategy
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Seeing Through The Mud: Promoting Political Advertising Literacy
CMO Network
SEPTEMBER 22, 2022
Researchers have found that political advertising literacy in the U.S. is low. The article discusses the underlying reasons for this low literacy and what the Politcal Advertising Literacy Group is doing to help voters better understand political advertising.
Growth Marketing for Logistics Companies
Industrial Marketer
SEPTEMBER 22, 2022
Logistics companies are important parts of the industrial supply chain. They are leading innovators in improving supply chain management, maximizing efficiency, and streamlining business operations. Because of the nature of their offerings, logistics companies often focus on maximizing their operational value but have little time to think about strategies for growth, such as growth marketing.
Preparing people for Customer Journey Orchestration: Getting started on CJO
Martech
SEPTEMBER 22, 2022
Customer Journey Orchestration (CJO) offers brands the ability to create omnichannel personalized experiences for consumers, which increases the likelihood of both initial conversions and long-term loyalty. Doing this well requires a combination of people, process, and platforms working in harmony. This means that in order to understand how to be successful, we should look at it in terms of those three categories: people, processes, and platforms.
Digital Marketplace Success Strategies From Nautical’s CEO via @sejournal, @beacarlota17
Search Engine Journal
SEPTEMBER 22, 2022
Nautical Founder and CEO Ryan Lee shares a few go-to strategies to tackle ecommerce challenges in the digital marketplace in this Q&A-style interview. The post Digital Marketplace Success Strategies From Nautical’s CEO appeared first on Search Engine Journal.
What Regulations Will Impact Sustainability Comms in 2024?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Webinar: If the customer is always right, your tech should be too
Martech
SEPTEMBER 22, 2022
According to a new survey from Forrester, 56% of your marketing peers plan to increase investment in advertising/marketing solutions over the next year. Where do they plan to invest? Join this webinar to hear experts from AWS, Forrester, Merkle and Treasure Data discuss findings from the study about the state of customer experiences and the advertising and marketing technologies that influence your ability to meet customer expectations.
Google Surveys Is Shutting Down; Here Are 6 Alternatives via @sejournal, @MattGSouthern
Search Engine Journal
SEPTEMBER 22, 2022
Google is shutting down Google Surveys and Surveys 360 on November 1 and giving users until December to download historical data. The post Google Surveys Is Shutting Down; Here Are 6 Alternatives appeared first on Search Engine Journal.
Ask Buffer: How Can You Batch Content for Social Media?
Buffer Marketing
SEPTEMBER 22, 2022
Question: I have a lot of great ideas, but I find that I don’t have enough time to make all of them come to life. What do you recommend? Creating content can be fun, especially when you have many ideas to work on, but it’s also super time-consuming. There are many workarounds to this, from content repurposing and cross-posting to content batching – the highlight of today’s article.
YouTube tags: The complete guide for marketers
Sprout Social
SEPTEMBER 22, 2022
YouTube tags are an important part of YouTube SEO. They help YouTube understand the content of your video and help your video show up in search results. If you’re looking to promote your content to new audiences or show up in more relevant search results, then you need to be using YouTube tags. In this comprehensive guide, we’ll show you everything you need to know about YouTube tags, including what youtube tags are and how to add them to your videos.
How to Improve Email Deliverability and Optimize Each Send
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
At Dreamforce, a new data platform and enhancements to Slack
Martech
SEPTEMBER 22, 2022
After experimenting in 2021 with a virtual experience extended over several weeks, Dreamforce went back to in-person in San Francisco this week — with continued virtual access too. The key announcements included the availability of a new data platform solution, Genie, and innovations around Slack, which Salesforce acquired last year. Attendance is estimated at 40,000 , a sharp decline on the 171,000 reported in 2019.
The Best Email Marketing Tools: How To Pick One?
OnPassive Marketing
SEPTEMBER 22, 2022
Email marketing is essential to any marketing plan. It’s a high-level way to communicate with customers, prospects, and leads. But with so many email marketing tools on the market today, how do you know which one is the best for your business? Learn about the different kinds of email marketing tools and which ones are ideal for various purposes.
3 ways Panasonic embraces a customer-centric approach using technology
Martech
SEPTEMBER 22, 2022
Successful marketers embraced a customer-centric approach long before the pandemic. But changes over the last two years have impacted what customers expect from experiences, and marketers need to use every technology they can in order not to leave their customers behind. “The way we engage has changed significantly over the past few years,” said Brian Rowley, VP of marketing for Panasonic System Solutions Company of North America, who spoke at The MarTech Conference last spring.
5 Changes to Instagram Shops that CANNOT Be Ignored
Digital Marketer
SEPTEMBER 22, 2022
Time to update your old-school item information, folks! Meta changes are coming to Facebook and Instagram Shops, and that means your listings need to meet some new requirements. Starting July 18, 2022, Meta will change the basic item information they need to display an item. This is so buyers can make more informed decisions before they check out. So what does this mean for you?
What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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