Adams & Knight Marketing
JUNE 9, 2022
AVON, Conn., (June 9, 2022) — Adams & Knight , one of the region’s leading integrated marketing agencies, was recently awarded 26 international Telly Awards, including four gold awards, on behalf of its healthcare, financial services, and tourism/leisure clients. This is the most awards the agency has ever received from the prestigious video competition.
Dreamgrow
JUNE 9, 2022
Last Updated on June 15, 2022 by Karl In the right hands, webinars can be. Read more The post EasyWebinar Vs WebinarJam: Which Webinar Tool is Best for Your Business? appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].
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Hootsuite
JUNE 9, 2022
No matter how many followers you have , encouraging engagement on any social platform can be tricky. That’s why Twitter polls are a handy tool to keep in your back pocket. They’re super interactive, easy to create, and fun to take part in. A Twitter poll can help you learn more about what your audience thinks, wants, and how they behave. And the more you know about your audience, the easier it is to determine what you should be doing for your brand.
Search Engine Roundtable
JUNE 9, 2022
Google has announced this morning at 3:44am ET that the May 2022 broad core update is now done rolling out. Google said "The May 2022 core update rollout is now complete." This comes a day after noticing a lot of volatility, so maybe today we will see much less volatility and things to start calming down.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
JUNE 9, 2022
Do you want to attract more online shoppers? These 21 elements are must-haves for your ecommerce site's success. The post 21 Must-Have Features For Ecommerce Sites appeared first on Search Engine Journal.
Sprout Social
JUNE 9, 2022
TikTok is more than just a platform for entertainment. It inspires purchase decisions, helps with product research and gets consumers closer to brands. In fact, according to the latest TikTok stats , 30% of Gen-Z social media users choose TikTok for researching products. Additionally, 49% of users made a decision on what to buy because they saw the product promoted or advertised on TikTok.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
CopyBlogger
JUNE 9, 2022
Subheadings are your next lesson after you’ve studied how to write headlines. When you’re aiming to keep your reader’s attention, Continue Reading. The post Subheadings: The Deceptively Simple Trick to Effective Copywriting appeared first on Copyblogger.
Martech
JUNE 9, 2022
B2B firms saw their revenue from digital channels skyrocket in the past two years. These companies say 40% of their revenue now comes from digital channels compared to 28% two years ago, according to Salesforce’s State of Commerce report. That’s a reflection of increased digital order growth as B2B global same-site sales grew 95% over that period. .
AWeber
JUNE 9, 2022
Would you rather watch or listen to this post? We've got you covered. [link]. Discord is one of the most popular tools for creators to stay connected with, educate, and sell to their community. It's probably the best tool out there for connecting people in synchronously and for asynchron-ish conversation that is best experienced real-time but can still be helpful after the fact.
Search Engine Journal
JUNE 9, 2022
Discover 15 possible reasons why your web pages are in the Excluded group and resolve them so you can start ranking for them. The post Fixing Google Search Console’s Coverage Report ‘Excluded Pages’ appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
JUNE 9, 2022
Meta’s Facebook is said to be planning a Basic Ads product aimed at brands looking to raise customer awareness. Basic Ads are so-called because they would report only the simplest metrics such as engagement and video views. Facebook has declined to comment on the new product. There has not been a release date for a rollout, although there have been reports that testing is to start in the EU ahead of the U.S.
Search Engine Journal
JUNE 9, 2022
Google confirms the core update it began rolling out on May 25 is officially complete. Now you can get an accurate assessment of the impact. The post Google May 2022 Core Update Complete appeared first on Search Engine Journal.
Zumvu
JUNE 9, 2022
A roadmap is a vital strategic tool that product managers use to fine-tune their product idea. After that, they convey it to colleagues, management and customers, and other stakeholders.
Search Engine Journal
JUNE 9, 2022
Make sure you are on track to meet business goals and objectives. Here are 17 metrics to consider reporting on in enterprise-level SEO. The post Top 17 Enterprise SEO Metrics To Inform Your Reporting appeared first on Search Engine Journal.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Martech
JUNE 9, 2022
Ever feel like you’re shouting into the void with your email campaigns? You send thousands and thousands of messages; the only response you get is link clicks. It’s useful to see who’s at least somewhat paying attention, but how do you handle all those leads who clicked and didn’t convert? Join experts from Conversica and learn how companies using conversation automation as part of their email flow see an average of 9.88% response rate, nearly 4x more opportunities and ov
Search Engine Journal
JUNE 9, 2022
Are your Facebook Ads campaigns in need of a facelift? Make sure you aren't holding yourself back with these common mistakes. The post 6 Perfectly Preventable Ways Facebook Ads Tend To Go Wrong appeared first on Search Engine Journal.
Martech
JUNE 9, 2022
When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. This can help your team make an effective platform choice. Make sure that all potential internal users are on the demo call, and pay attention to the following: How easy is the platform to use, especially when it comes to design, previe
Econsultancy
JUNE 9, 2022
It’s fair to say that – in the UK at least – Christmas and John Lewis go hand-in-hand. Every year, the release of the annual John Lewis Christmas advert is a huge event, with many people considering it to mark the official start of Christmas; the ad is the subject of all kinds of chatter on social media, and publications obsessively break down every detail.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
JUNE 9, 2022
We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article, A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.
Content Marketing Institute
JUNE 9, 2022
No one wants to abandon their goals. But most people do – unless they have an accountability partner to keep them on track. Imagine the lasting connections you’d make if you could offer that service to your audience. The good news? You can. Here’s how.
CMO Network
JUNE 9, 2022
In an economy otherwise shrinking, 5 million people applied for small business licenses last year—a jump of more than 50% from 2019. What economists know–and Congress ignores–is that digital goods and services typically reduce both actual and measured inflation.
Buffer Marketing
JUNE 9, 2022
Like many business owners, for the first five years of getting my company off ground, “founder” was my entire identity. My video creator platform, Sightworthy , took up all of my energy as we went through an accelerator, considered fundraising and ultimately decided to bootstrap, and grew to a profitable company working on marketing projects with the likes of Nike, Morgan Stanley, GSK, and Madewell.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Roundtable
JUNE 9, 2022
There is currently no safe mechanism for European publishers, or any publishers outside of the US, to block US based users and also not block Googlebot or Google from your site. Google crawls from the US and if you block US users, you would also have to block Googlebot to not implement cloaking which is against Google's webmaster guidelines.
Hubspot Marketing
JUNE 9, 2022
Recruiting or hiring the right talent is essential to the growth of any business. However, it’s not always easy to find the right person. Most times, it feels like trying to find a needle in a haystack-like heap of CVs, with each new one looking better than the last. Sorting through these CVs often requires a ton of time and effort — without the guarantee of picking the right candidate.
Businesses Grow
JUNE 9, 2022
I’ve just completed the ninth year of The Marketing Companion podcast. It’s hard to believe but I’ve never talked about my work as a marketing consultant in all that time! My work as a marketing consultant is a major source of my revenue and probably the most challenging activity of my day. Clients are counting on me to figure things out, so it is an amazing intellectual challenge as well as a bit of a pressure cooker.
Martech
JUNE 9, 2022
Basis Technologies (formerly Centro), the workflow automation and business intelligence provider, has launched Data Canvas, a solution aimed at helping agencies communicate with clients on campaign performance through live dashboards. Data Canvas is seen as an alternative to the traditional practice of manually pulling campaign data and organizing into charts or other visual aids for presentations.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Roundtable
JUNE 9, 2022
Google's John Mueller was asked at the 1:20 mark in Friday's Google hangout about serving two or more HTTP result status codes. If you serve two more more, which does Google Search decide to use? The answer is generally the first, the first HTTP result code would be used.
Quikly
JUNE 9, 2022
Have you ever picked up a product or chosen a brand because you connected with its color? You may have even if you don't realize it.
Kuno Creative
JUNE 9, 2022
Marketing automation platforms (MAP), like HubSpot , are supposed to make your life easier and allow you to focus your time and attention on other, more pressing matters. However, if there isn’t proper oversight on the assets you’re creating within your MAP, they can easily have the opposite effect. What was once a positive contributor to your marketing, sales and service processes is now a major deterrent to managing and executing your initiatives — requiring guesswork and hours of sifting thro
Duct Tape Marketing
JUNE 9, 2022
How To Harness Your Unfair Advantage written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ash Ali and Hasan Kubba. In this episode of the Duct Tape Marketing Podcast , I interview Ash Ali and Hasan Kubba. They both are award-winning authors and entrepreneurs. Despite not going to university, Ash became a serial tech founder and the first marketing director of a unicorn startup – Just Eat).
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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