Calvyn Lee Blog
OCTOBER 3, 2022
Up your game on social media by avoiding these mistakes that social media messaging platform Buffer made and has since corrected: “Focusing on quantity over quality” Consider reducing the frequency of your posts, so you share only the best content. Cutting its number of posts from four or five per day to one or two tripled Buffer’s engagement and reach on Facebook.
Hubspot Marketing
OCTOBER 3, 2022
While TikTok is a newer platform, it has made strides in proving itself as a must-have platform for brands, businesses, and creators looking to grow an engaged audience and advertise themselves. Whether you’re just starting on the platform or you’re looking to learn more about the state of advertising on TikTok, this post will go over critical stats to know.
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Businesses Grow
OCTOBER 3, 2022
Today I bring you a few small observations on marketing that are a little too small for a full post. Let’s start with a toilet. I was in a hotel in Madrid last month and this was on top of the toilet in my room: I was haunted by this for two days. Why would somebody sign the top of the toilet? Who is this person? Did they make the thing? Is this a toilet influencer?
Hubspot Marketing
OCTOBER 3, 2022
Having found success on TikTok , Thomas Petrou co-founded The Hype House , a collaborative content house where TikTokers lived together, created videos, and grew their following with Petrou’s guidance and support. He is one of the many content creators making a name for themselves in the creator economy — a relatively new concept but, as anyone can become a content creator, the potential for significant growth is clear.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
OCTOBER 3, 2022
When demand-gen campaigns don’t perform, your educational content could be the problem. Follow these four tips to attract more consumers, help them take action, and drive more productive and satisfying results.
Search Engine Roundtable
OCTOBER 3, 2022
Google Shopping seems to be testing or maybe has launched a new chat feature in the product search results. I personally cannot replicate this at the time I am writing this but Saad AK spotted this and posted a screenshot on Twitter.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
OCTOBER 3, 2022
At our recent MarTech Conference session, “It takes two to tango: How marketers and data analysts can excel together,” Arti Munshi and I talked about some high-level concepts marketers can understand to help them work efficiently with data analysts. A key part of this is understanding data’s limitations. One of those limitations is a martech stack’s evolution.
Search Engine Journal
OCTOBER 3, 2022
Reverse video search can help you find duplicate content and so much more. Take advantage of these tools and use it to help your SEO. The post How to Use Reverse Video Search (& Why It’s Useful) appeared first on Search Engine Journal.
Search Engine Roundtable
OCTOBER 3, 2022
Talk about a busy month, we didn't just have one or two confirmed updates this past month - we had three! We had the helpful content update finish rolling out on September 9th, we then had the September 2022 core update kick off on the 12t, and then the September 2022 product reviews update on the 20th.
Search Engine Journal
OCTOBER 3, 2022
YouTube Shorts adopts another popular TikTok feature that allows creators to narrate videos. Learn how to add voiceovers after recording a piece of content. The post YouTube Shorts Adds Another TikTok Feature – Voice Narration appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Litmus
OCTOBER 3, 2022
Email footers are like bookends—they appear at the end of your email content and keep it neatly contained. . Effective email footers have a lot of moving parts—unsubscribe links, addresses, promotional content, and social media handles. All these elements need to work harmoniously for your email footer to have a measurable impact on your subscribers.
Search Engine Journal
OCTOBER 3, 2022
Between TikTok and YouTube, which of these two highly popular video platforms makes more sense for your business? The post TikTok vs. YouTube: Which Is Better For You? appeared first on Search Engine Journal.
Search Engine Roundtable
OCTOBER 3, 2022
There seems to be a much higher level of Google Business Profiles suspended in the past couple of weeks than one would typically see. So a higher number of businesses set up in Google Maps are being suspended and removed from the Google local search results.
Search Engine Journal
OCTOBER 3, 2022
Facebook is preparing to launch a new in-app browser on Android, replacing the standard Android System WebView with a more stable solution. The post Facebook Launching New In-App Browser For Android appeared first on Search Engine Journal.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Roundtable
OCTOBER 3, 2022
In September 2020, Google added a new section for "health and safety" attributes to Google Business Profiles (formerly Google My Business). Those remained as an option until last week, Google removed those health and safety attributes late last week.
Search Engine Journal
OCTOBER 3, 2022
If you're looking to get new clients in the door, a content refresh may be the next best step for your law firm. The post How To Get Law Firm Leads By Refreshing Your Content appeared first on Search Engine Journal.
Digital Marketer
OCTOBER 3, 2022
Everyone does Content Marketing, but not everyone does it right. Christina helps you recognize the top 5 content marketing mistakes AND how to correct them! Christina Hooper helps explain content patterns and how to execute them. Her specialty is turning your superpowers into sales to help you build a business that enables your lifestyle instead of taking over your life.
Search Engine Roundtable
OCTOBER 3, 2022
Google Search now has a grid layout option labeled "more hotels." This is even when Google shows the hotel listings sections, other hotel listings, explore more hotels, and now also this "more hotels" four grid layout.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Traackr
OCTOBER 3, 2022
The outdoor industry is one of the best when it comes to influencer marketing. Find out what these brands do well and come away with 4 actionable tips.
Search Engine Roundtable
OCTOBER 3, 2022
We learned about Maggie Humphrey in part one and what she did while working at DAC and in part two, we dig a bit more into content development strategies for franchises.
Bannerflow
OCTOBER 3, 2022
With the digital transformation in full swing across several industries, perhaps an overlooked component is the importance of social media. Many businesses are under utilising the value of a strong social media strategy or simply fail to appreciate its high potential. Latest stats show why that might be a bad idea: 43% of consumers use social media to discover new products and services. 78% of people are willing to do business with a company if they have a positive experience with them on social
Search Engine Roundtable
OCTOBER 3, 2022
Here is a recap of what happened in the search forums today.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Quikly
OCTOBER 3, 2022
Something huge is coming for one leading online retailer and it’s heavily rooted in urgency marketing.
Sprout Social
OCTOBER 3, 2022
Welcome to the age of the digital content creator. Today, over 50 million people on social media identify as content creators. As the creator economy continues to mature and expand, it’s changing what it means to be a social media manager and pushing brands to rethink how social plays into their overall business strategy. From running affiliate marketing programs to formal creator-brand partnerships, creator marketing is an essential strategy in your digital marketing playbook.
Hootsuite
OCTOBER 3, 2022
It’s time: You’re ready to stop lurking and start actually using TikTok to grow your business. But how do you decide between a TikTok business vs. personal account? It may sound straightforward, but actually, there are benefits to both account types. We’re taking a closer look at TikTok’s business and creator accounts to help you choose the right one for your needs.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Hubspot Marketing
OCTOBER 3, 2022
If you leverage influencer collabs , partnerships, or branded content on Facebook, there are two new features you need to know: Creator Collabs and Branded Content Tags. These tools have a simple goal: to create smoother collaborations between content creators and brands that lead to more exposure and reach. On the consumer side, they add an extra layer of transparency around branded content.
OnPassive Marketing
OCTOBER 3, 2022
In 2022, All You Need To Know About Creating a Brand. Everyone, including you, has a personal brand. It is what people think of you when they hear your name, what comes up when they search for you on Google, and your online presence on social media. Developing a personal brand that will boost your job and quality of life is crucial. A solid personal brand can open doors to new opportunities and connections that can transform your life when done well.
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