Mon.Jan 30, 2023

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13 Best TikTok Tools For Fast Audience Growth (2023)

Jeff Bullas

TikTok became the world’s most downloaded app on Apple devices in 2018 and has been growing quickly ever since. It’s now firmly embedded in Gen Z’s daily lives and spans across 154 countries with 500 million active users. If you are an aspiring influencer, business, or brand and aren’t on TikTok, you may need to re-think that approach! It takes time and effort to grow your TikTok following, and for many people, it’s time they simply don’t have.

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Different Types of Law Blogs

Aspiration Marketing

Legal blogging can allow law firms and other legal professionals to engage with readers in various ways. For example, writing law blogs might provide an attorney with the ability to engage in dialogue with other practitioners in the same field, attract new clients, demonstrate expertise in a particular area of the law, advertise to potential clients and community members, to gain traction on Google searches and other search engines, to highlight achievements of particular lawyers at the firm, an

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From Zero to Hero: A Beginner’s Guide to Making Money as a Blogger

Jeff Bullas

In March 2009 I sat in my home office with a blank computer screen in front of me. On the screen was a very empty WordPress blog page that needed some words. I had decided to become a blogger that wrote, despite not having written anything of consequence for decades and only having discovered what a blog was a few months prior. The general topic for my blog had been chosen from a faint feeling that came from observing online human behavior.

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Four big digital trends set to impact pharma marketers in 2023

Econsultancy

The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with pharmaceutical brands. But what digital marketing trends will shape pharma in 2023? From ad-supported media to influencer marketing, here’s a look at what’s on the horizon for healthcare marketers.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Google: If You Redesign Your Site Your Rankings May Go Nuts

Search Engine Roundtable

Gary Illyes from the Google Search Relations team posted another PSA on LinkedIn. This time he said, "when you redesign a site, its rankings in search engines may go nuts.

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7 Content Marketing Best Practices In 2023 via @sejournal, @zackkadish

Search Engine Journal

While these practices sound familiar, you cannot go wrong with the basics. Follow these top 7 tips into the new year and bring in traffic. The post 7 Content Marketing Best Practices In 2023 appeared first on Search Engine Journal.

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The best achievement of my career

Businesses Grow

I’ve had the most amazing career. For example, I’ve … Published ten books that people love. Graduated with two master’s degrees Earned seven patents Worked with amazing companies like Dell, Johnson & Johnson, and Adidas. Been a speaker on some of the world’s biggest stages. But the very best achievement I’m most proud of is how I brought 30 people together for an entirely new way to talk about marketing.

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New Google Ads Feature: Account-Level Negative Keywords via @sejournal, @MattGSouthern

Search Engine Journal

Google Ads introduces account-level negative keywords worldwide, providing advertisers with greater brand safety and suitability. The post New Google Ads Feature: Account-Level Negative Keywords appeared first on Search Engine Journal.

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Introducing an in-depth guide to the Agile Marketing Navigator

Martech

“Agile marketing transformations are not going well. We needed something built by marketers, for marketers, in a language that makes sense to marketers.” That’s what agile marketing coach and regular MarTech contributor Stacey Ackerman told me back in May 2022. Over the following months, in collaboration with her fellow agile coach Michael Seaton, and with the support of the agile marketing community, Stacey delivered on that promise in the form of the Agile Marketing Navigator.

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5 Simple Things You Can Do To Improve the Content Experience for Readers

Content Marketing Institute

What if you create such a good experience that readers don’t even realize it’s an “experience?” Here’s a helpful roundup of simple ways to improve the digital reading experience.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Twitter Introduces New Appeal Process For Suspended Accounts via @sejournal, @MattGSouthern

Search Engine Journal

Starting February 1, Twitter users will be able to appeal account suspensions for evaluations based on new criteria for reinstatement. The post Twitter Introduces New Appeal Process For Suspended Accounts appeared first on Search Engine Journal.

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Unconfirmed Google Update Impacting Product Reviews Sites On Thursday, January 26th?

Search Engine Roundtable

On Thursday, January 26th, there were some signs of a possible Google search ranking algorithm update. The signals and chatter I was tracking, honestly, were not at super high levels. However, now that I see Glenn Gabe shared some really shocking charts of sites previously impacted by Google updates but now seeing a big swing. This is not necessarily a product reviews update but rather sites in the product reviews space that are seeing massive swings on the 26th.

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When I asked ChatGPT to write an article about ChatGPT

Martech

Ever since OpenAI’s ChatGPT burst onto the scene, it’s been the hottest thing on the marketing talk-track since TikTok. But is ChatGPT just the newest shiny object in a digital marketing world chock full of them? Artificial intelligence of various colors and flavors has assisted the marketing world over the last few years from chatbots to marketing optimization tools.

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Google: Don't Use Relative Paths In Your rel-canonical

Search Engine Roundtable

Gary Illyes from from the Google Search Relations team posted another PSA on LinkedIn, this one says "don't use relative paths in your rel-canonical." Gary wants you to use the full, absolute URL, when it coms to rel-canonical.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Google’s Gary Illyes Answers Your SEO Questions On LinkedIn via @sejournal, @MattGSouthern

Search Engine Journal

Google Analyst Gary Illyes offers guidance on large robots.txt files, the SEO impact of website redesigns, and the correct use of rel-canonical tags. The post Google’s Gary Illyes Answers Your SEO Questions On LinkedIn appeared first on Search Engine Journal.

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3 core psychological needs of consumers

Quikly

As a B2C brand, your ability to meet consumers’ needs ties in closely with the success you’re able to achieve. Luckily, there are a few psychological elements that have remained top of mind for consumers since the dawn of time. And they aren’t expected to change anytime soon.

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9 tips to get the full SEO benefits of long-tail keywords

Search Engine Land

Creating content to satisfy long-tail search queries is an often-overlooked strategy. It’s easy to go after bigger wins, but focusing on the smaller gains can lead to powerful long-term results. Many times in SEO, slow and steady wins the race. Search has been evolving and talking about keywords might seem old-fashioned. But long-tail queries have never been more important.

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This Month in Email: A Recap of Email Marketing in January 2023

Litmus

Welcome to This Month in Email—our new monthly series about the latest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in January 2023. News headlines Email Client Market Share Community happenings Just for fun News headlines Over 67,000 layoffs occurred across tech in 2023 so far, including Salesforce , Microsoft , Spotify , and more.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Grow Your Sales on Instagram

Social Media Examiner

Want to sell more of your products or services with Instagram? Wondering what type of content works best? In this article, you’ll learn how to move people through your sales funnel using Instagram. How Engagement Impacts Sales on Instagram With engaging content, you can create the foundation for a successful Instagram sales funnel. Engagement is […] The post How to Grow Your Sales on Instagram appeared first on Social Media Examiner.

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Google Ads News & Feature Announcements Dry Up

Search Engine Roundtable

The Google Ads team has not posted a new feature announcement or any new announcements on its new features and announcements page for about two and a half months, since November 17, 2022, and any Google Ads policy updates since mid-December.

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Intelligent Automation: Today’s Killer App

CMO Network

Lost in the gold rush of Generative A.I. is a much bigger truth that will impact how influential and disruptive this new era of human-computer collaboration will be.

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Baidu working on AI chatbot service that will be added to search

Search Engine Land

First Microsoft Bing. Then Google. Now Baidu is reportedly planning on bringing ChatGPT-style AI to its search results. Why we care. All the major search engines are seemingly in an arms race to add AI chat to search. Once search engines eventually add the chat features to search, it could have major implications for publishers (websites could see their traffic and visibility impacted, depending on how the AI chat is deployed within the search results) and searchers (will the information be accu

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Get Your Content Engine Running Before Hiring A Fractional CMO

Marketing Insider Group

Have you considered hiring a fractional CMO because your small business can’t afford a full-time marketing executive? Fractional CMOs have become increasingly popular in recent years, and can provide many of the same benefits as a full-time CMO without a long-term commitment. But before you pull the trigger, consider starting up your content engine.

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How to write a listicle (with 6 examples)

Search Engine Land

One of the most popular formats for written online content is the humble listicle. 55% of bloggers say they’ve published a listicle in the last 12 months (only how-to articles rank higher). But this popularity exists precisely because people love to read lists. We love clicking on list headlines because they’re incredibly specific and set an expectation for what’s inside the article.

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Mobile vs Desktop Usage: Is It Changing?

Neil Patel

When is the last time you worried that you weren’t doing enough to optimize your website for your audience? If you’re a marketer, the odds are that it’s constantly on your mind. From SEO rankings to page speed to on-page content, we think about how search engines and users will interact with our website and what we can do to optimize those experiences.

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Thought Leadership in Action: Top Ten BI and Data Trends for 2023

Marketing Insider Group

As we enter a calendar new year, it’s always great to review key things we should be considering and getting ready for in the new year ahead. In my last company, the webinar we did on “top ten considerations for 2023” with a fantastic internal SME and Craig Focardi , Banking Analyst and Principal at Celent , was a total home run over the fence (a spectacular penalty kick to win the world cup for the rest of the world).

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Vlog #208: Jeff Ferguson On Starting His Own Digital Marketing Agency

Search Engine Roundtable

In part one, we go through Jeff Ferguson's long history in search marketing. Here, in part two, we pick up with him starting his own agency.

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New updates for the GA4 search bar

Search Engine Land

Google has released three new updates for the GA4 dashboard, allowing advertisers to find information about current properties or accounts. Dig deeper. The following updates were posted by Google on their Analytics Help documentation. Find data stream details The following search terms allow you to open the details for a web or app data stream in the property you are using: the keyword “Tracking” a web stream measurement ID (i.e., “G-XXXXXXX”) an app stream ID (i.e., R

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The Casino Floor Of Tomorrow: Gen Z Is The Next Generation Of Players

CMO Network

Jeff Fromm: What does the best in-class casino of tomorrow look like Alex Monahan: The best-in-class casino of tomorrow is a truly integrated hybrid of the in-person and online experiences we’ve come to know “Omnichannel” is a popular buzzword nowadays and for good reason, as it’s paving the way.

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10 Effective and Low-Cost Lead Generation Strategies to Attract More Customers

Zumvu

No matter your industry or company size, you're always looking to bring in more leads.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.