Jeff Bullas
JANUARY 23, 2023
Prince Harry’s bestselling book “Spare” was written by the ghostwriter, J.R. Moehringer. It has sold more than 3.2 million copies in one week. That is the fastest selling non fiction book behind J.K. Rowlings fiction books. “Harry Potter and the Deathly Hallows”, So…J.R. Moehringer is a celebrity author but his name never appears on any books.
Aspiration Marketing
JANUARY 23, 2023
Employer branding promotes a company's reputation as a great workplace to attract and retain top talent. There are many different strategies that businesses can use to establish and maintain a strong employer brand, including developing a compelling employer value proposition, creating a consistent and comprehensive branding strategy, and investing in team member development and engagement programs.
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Buffer Marketing
JANUARY 23, 2023
Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following. Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023.
Content Marketing Institute
JANUARY 23, 2023
Turn a job loss into a content marketing journey to create a personal brand that helps land your next job. Dennis Shiao tells how he did it and what he wished he knew then and what he knows now.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Sprout Social
JANUARY 23, 2023
When we countdown to midnight, break out our noisemakers and sing “Auld Lang Syne,” it symbolizes a new beginning. And as marketing leaders, it’s our job to decide where that beginning will take us—and how we’re going to get there. This year, the future is fuzzier. There’s so much outside of our control that will directly affect our outcomes and tactics.
Search Engine Journal
JANUARY 23, 2023
Leverage the power of videos to educate, entertain, and engage your audience to achieve your business goals. The post Video Marketing: An In-Depth Guide For Every Business Owner Today appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Animalz blog
JANUARY 23, 2023
AI is a force multiplier for great writers. It took us a long time to say that. Two years of experimenting with a host of generative writing tools — GPT-3, Copy.ai, Writer, Jasper, and ChatGPT. But our decision is: it’s an advantage. And because we think it’s an advantage, we’re incorporating it — in thoughtful, measured ways — into the work we do for ourselves and for customers also interested in experimenting.
Search Engine Journal
JANUARY 23, 2023
Google's founders, Larry Page and Sergey Brin, have reportedly made a surprise return to approve plans to add chatbot features to the search engine. The post Google’s Founders Return: How ChatGPT Is Changing Search appeared first on Search Engine Journal.
Martech
JANUARY 23, 2023
As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Knowing which approach to use — now, that’s the hard part!
Search Engine Journal
JANUARY 23, 2023
Microsoft is continuing its partnership with OpenAI, creators of ChatGPT, through a new multi-year, multi-billion dollar investment to speed up the development of AI technology. The post Microsoft & OpenAI Extend Deal To Make AI Accessible To Everyone appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
JANUARY 23, 2023
Data and identity solutions company Lotame has launched Spherical, a first-party data accelerator. Spherical is said to support interoperability and data portability across brand and media tech stacks, enabling activation of first-party data across the “madtech” space. The announcement came on the first day of the IAB’s Annual Leadership Meeting in Florida.
Search Engine Land
JANUARY 23, 2023
Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date. Why we care. The discontinuation of Optimize may affect marketers ability to conduct A/B testing and optimize their website or app’s user experience. While Google Analytics 4 is gaining popularity, marketers still haven’t adopted it fully.
Many Chat
JANUARY 23, 2023
Are you hungry for a smart way to attract 1,000 or more quality leads and boost your engagement by up to 1,200% without running costly Instagram ads? Then an Instagram giveaway, paired with Instagram DM Automation, could be the answer. In fact, according to Tailwind , an Instagram contest or giveaway can help you grow your followers 70% faster in three months than if you don’t run one at all.
Hubspot Marketing
JANUARY 23, 2023
You can create job listings and career pages explaining your company values and giving in-depth information, but what you create might differ from what marketers look for during their job hunts. We surveyed marketing job seekers to ask them where they go to find job listings and what attracts them to company career pages so you can learn from their insight and optimize your pages to attract talent.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
SMA Marketing
JANUARY 23, 2023
Are you a business owner looking to grow your company? It can be challenging to find the right strategies to propel your business toward success. Business growth is not just about having wider knowledge. It’s about having the right strategies in place to make sure that your business moves on the right track. Transcript: Hey, what's up? And welcome to Hack My Growth.
CMO Network
JANUARY 23, 2023
At some point in the mid-2000s, the Texas-based company, today 31st on the Fortune 500 list and climbing, realized it couldn’t ever reach its objectives if it concentrated only on its products.
Content Marketing Institute
JANUARY 23, 2023
Consumers increasingly seek brands that share their eco-conscious priorities. Follow these content tips and examples to show off your brand's actions that support their sustainability goals.
Search Engine Land
JANUARY 23, 2023
Update. According to Google, the issue has been resolved. This issue has been resolved. Thank you for your patience and we apologize for the inconvenience. [link] — AdsLiaison (@adsliaison) January 23, 2023 Original post. Happy Monday! The Google Ads dashboard may be down for some users. We're investigating reports of an issue with Google Ads.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
JANUARY 23, 2023
Keyword research can be time-consuming. These tools help you find the data and spot the opportunities for successful SEO campaigns. The post Top 7 SEO Keyword Research Tools For Agencies appeared first on Search Engine Journal.
Search Engine Land
JANUARY 23, 2023
Google has been encouraging advertisers to use its network of approved resellers more frequently in recent years. This strategy helps Google reduce expenses for advertising services and positions the company as a software-as-a-service (SaaS) provider, which is more appealing to investors. Resellers, such as Accenture Interactive, Incubeta, Jellyfish, Media.Monks, and Smartly.io, assist media buyers in managing ad campaigns using Google’s marketing services.
Search Engine Journal
JANUARY 23, 2023
TikTok confirms employees can manually boost videos' reach by using a "heating" button, bypassing the algorithm intended to drive the TikTok experience. The post TikTok Staff Can Decide What Goes Viral appeared first on Search Engine Journal.
Search Engine Land
JANUARY 23, 2023
With access to more data than ever before—and tech to interpret that data for marketers looking to write the right content to drive organic traffic—we now know the better framework for marketers to embrace is the spiderweb. Join SEO experts from DemandJump for a live webinar covering: Why the waste at the top of most funnels leads to poor organic traffic outcomes.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Roundtable
JANUARY 23, 2023
Yahoo posted on Twitter under its Yahoo Search account, "Just popping in to remind everyone that we did search before it was cool. BRB making it cool again." Is that some sort of tease that Yahoo is about to announce something big with web search?
Neil Patel
JANUARY 23, 2023
It’s not hard to believe Amazon accounted for almost 40% of all U.S. retail e-commerce sales in 2022. Amazon gets 2 billion monthly visits in the U.S. alone. Get a piece of the pie by selling on Amazon, the most visited online marketplace in the U.S. Amazon shoppers have certain habits. Like the 66% of shoppers who choose Amazon because they can get everything they need.
Search Engine Roundtable
JANUARY 23, 2023
Google Search Console Insights seems to have added a new section named "Achievements." I believe Google would email these achievements but now there is a section at the top of the Google Search Console Insights site that archives these for you.
Social Media Examiner
JANUARY 23, 2023
Do you wish your Facebook ads had a higher conversion rate? Looking for proven copywriting techniques that works? In this article, you’ll discover how to write Facebook ads that move people to action—whether you want to generate leads, secure sales, or get prospects to take other key steps. Technically, you could squeeze an entire blog […] The post How to Write Persuasive Facebook Ads That Convert appeared first on Social Media Examiner.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Journal
JANUARY 23, 2023
Google Ads platform is down for advertisers around the world right now. See the latest updates around the ongoing issue here. The post Google Ads Down For Advertisers, Google Confirms appeared first on Search Engine Journal.
Search Engine Roundtable
JANUARY 23, 2023
As many of you know by now, Google announced mass layoffs due to "difficult economic cycles." Those Googlers in the US were already informed by Friday morning if they had a job at Google or if they were no longer employed. Googlers outside of the US are not going to find out for a month or so if they were part of these layoffs.
Search Engine Journal
JANUARY 23, 2023
New details emerge about the professional version of OpenAI's ChatGPT as a selection of users receives early access to the faster chatbot. The post ChatGPT Pro: Early Access Users Share Their Thoughts appeared first on Search Engine Journal.
Econsultancy
JANUARY 23, 2023
Annika Bizon is Marketing and Omnichannel Director for Samsung UK and Ireland. We caught up with Annika to find out more about her role, which heads up a newly-combined marketing and omnichannel function, and the benefits this combination has brought. She also discusses how to create a truly great customer experience, and how Samsung meets customer expectations in an increasingly competitive.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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