Wed.Sep 28, 2022

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How to Execute ABM with HubSpot 

Aspiration Marketing

Account-based marketing (ABM) is a powerful tool in any marketer’s tool belt, especially if your annual contract value (ACV) is high and the relative number of opportunities in your market is low. Because ABM requires tight cooperation between marketing and sales, it is important that all involved have a common understanding of what it is and the tools and techniques needed to ensure ABM success.

Marketing 130
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Try This Blog Comment Policy to Manage Your Content Faster (and with Less Stress)

CopyBlogger

I think the best way to introduce the concept of a blog comment policy is to remind you that my. Continue Reading. The post Try This Blog Comment Policy to Manage Your Content Faster (and with Less Stress) appeared first on Copyblogger.

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How marketing campaigns can go wrong

Martech

It was supposed to be a public service announcement, promoting an app to discourage binge drinking on campus. It helped college students who drank too much to cut back. It also encouraged a subset of college students to drink more. So what went wrong? To Dr. Brian Cugelman, a senior behavioral scientist at the Toronto-based Behavioral Design Academy, “what went wrong” here is a good example of a “backfire” — an ad campaign that delivers an unintended consequence, sometimes bad.

Marketing 120
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More Helpful Content Dos and Don’ts for New Google Update

Content Marketing Institute

Follow these five dos and seven don’ts to improve your response to Google’s new helpful content update. Spoiler alert: It’s all about your audience.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Email Marketing Drives Conversions in Other Channels

Practical eCommerce - Marketing

Email marketing is highly effective. But it's even better when combined with other marketing vehicles. Here's how email drives sales across the entire purchase journey. The post Email Marketing Drives Conversions in Other Channels appeared first on Practical Ecommerce.

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Google: We Won't Penalize For Keyword-Stuffed URLs

Search Engine Roundtable

Google's John Mueller said that Google Search "won't get penalized for keyword-stuffed URLs." He said stuffing the keywords in your URLs "basically has no effect, positive or negative for search engines.

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3 Ecommerce SEO Strategy Mistakes To Avoid & How To Solve Them

Search Engine Journal

Here's your cheat sheet of three potential mistakes you could be making, from content creation to SEO attribution. The post 3 Ecommerce SEO Strategy Mistakes To Avoid & How To Solve Them appeared first on Search Engine Journal.

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Did Google Local Service Ads Remove License Numbers?

Search Engine Roundtable

Google may have removed the license number from business details in the Local Service Ads. I checked a number of LSAs and noticed that Google will say if a business passed the license check or not but not list the license number anymore.

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Instagram is Taking on BeReal: Do Marketers Need to Care?

Hubspot Marketing

Remember a few years ago when Instagram launched a Snapchat-like feature to its app? More recently, the brand announced that it will shift to a video-first approach, presumably to compete against short-form video platform TikTok. Well, today, Instagram is reportedly testing a feature that’s eerily close to the trending platform BeReal. In this article, we’ll talk about what this could mean for marketers.

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8 Must-Have Ecommerce Rich Snippets To Stand Out In Search via @sejournal, @digital_darts

Search Engine Journal

Learn how to use ecommerce rich snippets as a powerful way to enhance a user’s shopping experience and increase your visibility in search engines. The post 8 Must-Have Ecommerce Rich Snippets To Stand Out In Search appeared first on Search Engine Journal.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Marketo’s August releases: A manager’s guide

Martech

Marketo introduced productivity, user experience and permission control features last month. Here’s the TL;DR. Details on each are below. Marketo introduced: A new solution for preventing bots from form stuffing and other nefarious activities. It’s called on Google to help. A forms permissions capability aimed at ensuring forms are properly reviewed and limiting who has permission to publishing/updating.

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Real-World SEO: How People Search, Shop & Buy Online via @sejournal, @hethr_campbell

Search Engine Journal

Google wants to provide content that is useful and helpful to the consumer. Find out how this can help increase your ecommerce conversions. The post Real-World SEO: How People Search, Shop & Buy Online appeared first on Search Engine Journal.

SEO 90
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Vanessa Fox On The Early Days Of Google Search Console, Webmaster Tools & Sitemaps

Search Engine Roundtable

Before there was Google Search Console there was Google Webmaster Tools, before there was Google Webmaster Tools there was Google Sitemaps. To tell you that story, John Mueller and Lizzi Sassman interviewed the original creator of this tool, Vanessa Fox.

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Webinar: The secret to a customer-centric approach with faster ROI

Martech

With high inflation and low consumer confidence, plus the lingering effects of the supply chain crisis, nobody knows quite what to expect this holiday season. But one thing is for sure: if you want your business to succeed, you need to be prepared with relevant, connected experiences across every customer interaction. That’s where AI comes in.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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100 of the Best Hashtags for TikTok

Hubspot Marketing

TikTok has over 1 billion active users a month , making it one of the most popular social media platforms to date. With so many users, there are plenty of opportunities for brands to create viral content that captures the attention of their target audiences. But a billion monthly users also leads to stiff competition, so it's important to use hashtags to bolster your content and help it stand out.

Food 89
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5 Successful Marketing Campaigns That Take Inspiration from Content Curation

Scoop.it!

The concept of curation has existed for centuries in the art world, but it only recently made its way into the marketing vernacular. In marketing, today, content curation is the process of sorting through and selecting the best content from a variety of sources on a specific topic. The result is a curated collection of content that is tailored to a specific audience.

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Creator Economy: Everything Marketers Need to Know

Hubspot Marketing

The media landscape has changed significantly over the years thanks to the rise of the internet and social media. With platforms like YouTube and TikTok , anyone can go online, create content, and find their niche audience. As a result, media has become more decentralized than ever, and millions of content creators have created a new space in the entertainment industry — the creator economy.

Gen Z 89
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Search Engine Journal Promotes Jessica Cromwell To VP Of Sales via @sejournal, @itsduhnise

Search Engine Journal

Search Engine Journal promotes Jessica Cromwell to VP of Sales after ten years of working together. The post Search Engine Journal Promotes Jessica Cromwell To VP Of Sales appeared first on Search Engine Journal.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Bing Tests "Web" Label In Search Result Snippets

Search Engine Roundtable

Microsoft Bing is testing placing a label in the search result snippets that tell you if the search result snippet you are looking at is a web page or something else. This is a "web" label on the left side of the search result snippet.

Place 71
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How Long Before Google Indexes My New Page (And Why It Depends)? via @sejournal, @AniaSiano

Search Engine Journal

Learn about the rendering process and why Google is taking its time to index your new pages (if at all) by following these tips. The post How Long Before Google Indexes My New Page (And Why It Depends)? appeared first on Search Engine Journal.

SEO 80
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8 Best Tactics to Lead a Team with Zero Experience

Zumvu

In this post, we will share the eight best tactics that will help you lead a team with zero experience.

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Seamlessly Integrating SEO For Product Launches - Ep. 286 via @sejournal, @lorenbaker

Search Engine Journal

How can your company integrate SEO into your next launch, expansion, or growth initiative? HubSpot's Aja Frost & Justin Champion shared their insights. The post Seamlessly Integrating SEO For Product Launches [Podcast] appeared first on Search Engine Journal.

SEO 75
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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What Are The Types Of Conversational Marketing

OnPassive Marketing

Conversational marketing effectively gets your company’s name and product or service idea out there. It involves a lot of different methods, including one-to-one, small group, social media, personalized marketing, and some old-school techniques like word of mouth. This article walks you through the types of conversational marketing to decide which one might be for you.

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How to Use Social Media for Business Marketing

Sachs Marketing Group

It’s been well over a decade since social media began trailblazing through the Internet, and forever changing the landscape of media and content consumption. Nowadays, people spend more time on Facebook, Instagram, TikTok and Twitter than they do watching their television, or reading paper media. . Social media has become the default way for hundreds of millions of people around the world to share life experiences, read the news, and find their entertainment.

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Creating a Marketing Budget That Can Be Justified

The Next CMO

Learn How to Build Your Case for a Marketing Budget. Despite becoming increasingly digital and data-driven, marketing professionals still struggle more than their counterparts in other corporate functions to communicate the business impact of their work. The same can be said for creating a marketing budget. Most marketers don’t know how to create a budget that can be justified with finance.

Finance 52
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Daily Search Forum Recap: September 27, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Bringing Human into Customer Experience with Leila Modarres, CMO of Apexon

The Next CMO

CMO 59
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Google Wood Room Area

Search Engine Roundtable

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Advancing DEI through the Sprout Social UNCF Scholarship Program

Sprout Social

At Sprout Social, Diversity, Equity and Inclusion (DEI) is not only one of our core values, but a guiding principle for how we structure our team and business. Our DEI mission is to pursue diversity, equity and inclusion in the way our people experience the workplace, in the way we build our teams and how we cultivate allyship for historically marginalized communities.

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How These Sisters Turned Their Passion for the Alaskan Wilderness into a Fulfilling Small Business

Buffer Marketing

For sisters Anna and Kelly, life was anything but ordinary growing up in Fairbanks, Alaska. On chilly school mornings, as they’d make their way towards the bus stop, it wasn’t uncommon for moose to be idling nearby. Careful not to alert the striking creatures, the girls would nimbly make their way around the animals while somehow still boarding the bus on time.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.