Hubspot Marketing

MAY 30, 2022

Many of us can recall a time in high school when we were sitting in math class and thinking, "When am I ever going to use this stuff in the real world?" And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. The trouble is, many Excel templates and spreadsheets are riddled with numbers and formulas that aren’t all that inviting.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Search Engine Journal

MAY 30, 2022

Google is reportedly gearing up for another strong push to conquer ecommerce. Here's what you need to know to get prepared. The post Is Google Making Another Push Into Ecommerce? appeared first on Search Engine Journal.

eCommerce 132

eCommerce 132

Practical eCommerce - Marketing

MAY 30, 2022

Content marketing can attract potential customers, especially if it ranks highly in organic search results. Here's a primer on selecting search-worthy topics. The post How to Find Content Topics for SEO appeared first on Practical Ecommerce.

SEO 131

SEO eCommerce Content Marketing Customer 131

Search Engine Roundtable

MAY 30, 2022

Google updated its Google Ads policy saying that keywords won't be able to trigger ads until they've been reviewed. This is effective immediately and will be fully ramped up and enforced within a two months period.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

MAY 30, 2022

Have you ever gone to see a movie that got worse as you watched it, but you couldn’t leave because of the money you paid to see it? Or have you ever worked on a project that was clearly not going to solve your problem, but you just continued working on it? Psychology refers to these examples as escalation of commitment and sunk cost theory , where we continue to do something without value because of the effort or cost we’ve already put into them.

Marketing 124

Marketing Marketers Place Management 124

Search Engine Journal

MAY 30, 2022

Google continues its 'Ask Googlebot' video series with a new installment explaining why Search Console graphs fluctuate when no changes are made to a website. The post Google: Don’t Sweat Small Fluctuations appeared first on Search Engine Journal.

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Search Engine Journal

MAY 30, 2022

LinkedIn is debunking common myths about its how its algorithm works in a new series of videos rolling out over the next several weeks. The post LinkedIn Debunks Algorithm Myths In New Video Series appeared first on Search Engine Journal.

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Search Engine Roundtable

MAY 30, 2022

Google has posted new guidelines to the Google Merchant Center for electric or motorized bikes. You must now list the max speed of the electric bike, if you do not, Google will disapprove the listing and it won't show in Google Shopping. Plus, Google does not allow bikes that go faster than 25 km/h or 15.5 mph.

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Use Insider

MAY 30, 2022

Personalized product recommendations for the win. Building cross-channel marketing campaigns has become a necessity for today’s brands if they are to maximize engagement, conversions, and retention. With customers active on multiple channels across devices, it is now essential for marketers to analyze which channels to use to engage them, and to understand when the time is right to use these channels effectively.

Product 98

Product User-Generated Shoppers Price 98

Search Engine Roundtable

MAY 30, 2022

Google's John Mueller was asked Myriam Jessier if it makes sense to use subdomains for the YMYL content on a larger site. She asked "if a subdomain talks about a YMYL topic, can it impact the rest of the site?" John Mueller didn't really give an answer, which surprised me a bit - to be honest.

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Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Zumvu

MAY 30, 2022

Everyone follows a different process to create a sales plan. But whatever method you follow, it’s beneficial for everyone.

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Search Engine Roundtable

MAY 30, 2022

In part one with James Pate, we spoke about doing SEO at IBM and using Airtable for managing enterprise SEO data. In part two, we talk about enterprise SEO adoption and SEO driven taxonomy.

SEO 109

SEO Management 109

Search Engine Journal

MAY 30, 2022

Boost sales and traffic with Google Merchant Center? Yes, please! Duane Brown shares actionable tips and insights in this episode of the SEJ Show. The post How To Dominate Google Merchant Center [Podcast] appeared first on Search Engine Journal.

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Search Engine Roundtable

MAY 30, 2022

Google has its grayed out logo for Memorial Day today but it also has remembrance day flowers, red poppies, in the footer of the search results. So when you click on the logo or search for [memorial day], you will see these poppies in the footer load.

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Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Zumvu

MAY 30, 2022

Meeting client expectations is one of the particular problems of commercial banking in a digital environment. You can't simply have a terrific checking account or loan conditions, as most retail consumers can.

CRM 52

CRM Retail 52

Search Engine Roundtable

MAY 30, 2022

Here is a recap of what happened in the search forums today.

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Zumvu

MAY 30, 2022

While email marketing and advertising have many advantages, transactional emails have benefits that cannot be achieved using traditional email marketing techniques alone.

Email Marketing 52

Email Marketing Advertising Advertisers Marketing 52

Search Engine Roundtable

MAY 30, 2022

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

OnPassive Marketing

MAY 30, 2022

The competition is getting more difficult as more consumers adapt to buying goods and services online. Today, a single review or piece of online feedback might mean the difference between gaining and losing clients. A review management service acts as an extension of your team, guiding you through the process of obtaining reviews and, more crucially, obtaining positive evaluations.

Management 62

Management User-Generated Succession Management Branding 62

Vertical Response

MAY 30, 2022

It’s been revealed that 64% of small businesses use emails to connect with consumers. . Many people think emails are old news. They’ve turned their sights to social media campaigns and Google Ads. While social media is crucial to modern marketing, there’s still power behind an email. . Because a single email holds so much power, it’s crucial to optimize your email campaigns to reach maximum results.

Email Marketing 110

Email Marketing Marketing Marketers Energy 110