Search Engine Journal
DECEMBER 28, 2022
Stop wasting crawl budget and start making sure Google sees your content. Try it now by optimizing your pages with this comprehensive guide. The post How To Get Google To Index Your Site (Quickly) appeared first on Search Engine Journal.
Search Engine Roundtable
DECEMBER 28, 2022
An SEO asked if links on YouTube videos will help with your Google SEO. Then someone said that it would help get your content indexed faster. Both are false and myths because YouTube links have nofollow attributes on them, so Google does not count them.
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Martech
DECEMBER 28, 2022
As I write this article, I am listening to Vince Guaraldi’s “A Charlie Brown Christmas” album, drinking a hot cup of my favorite matcha and basking in the glow of my tiny, tinsel tree lights reflecting off my bay window. I have so much to be grateful for this holiday season, and if you are reading this, so do you! Besides the fact that those with access to the internet are better off than 99% of the rest of the world’s population, there are many other reasons to feel hopeful as the new year appr
Hubspot Marketing
DECEMBER 28, 2022
Successful projects have support from stakeholders across the organization. That’s why stakeholder management is essential for any initiative. Stakeholder management allows you to identify and meet leaders’ needs while keeping communication open. In this article, you’ll learn what stakeholder management is, why it's important, and how to create a stakeholder management plan.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
DECEMBER 28, 2022
Marketers know you can’t have marketing technology without experimentation. There has to be a clearly defined use case, and that involves customers. So, as we look ahead to all the potential breakthroughs in the year to come, we can’t forget about customers and how they will respond to the shiny new toys marketers find under the tree. Late in 2022, AI chatbots made a splash with the release of OpenAI’s ChatGPT.
Hubspot Marketing
DECEMBER 28, 2022
Project charters provide a guiding light for any new initiative. So, whether you work as a project manager or operations professional, you’ll need to become a pro at writing these documents. Besides providing you with the authorization to begin projects, project charters help you sell your project’s viability to stakeholders. This document will also help get your entire team on board with your plans and deadlines.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
ConsumerTalk
DECEMBER 28, 2022
The holidays are upon us, so people are looking for gifts for the special people in their lives and spending gift money and gift cards they've received. This is also a time of holiday promotions, which you can use to boost consumer engagement and increase sales.
Search Engine Journal
DECEMBER 28, 2022
SEO professionals have the capability to aid scientists against misinformation. Learn how search engines rewarded pages that debunked conspiracy theories on "Ancient Apocalypse.". The post “Ancient Apocalypse”: How SEO Is Helping Archaeologists Debunk Conspiracy Theories appeared first on Search Engine Journal.
Search Engine Roundtable
DECEMBER 28, 2022
Google's John Mueller provided some advice on a site that seemed to have been hit due to bad links. He said on Mastodon, "If you've built the foundation of your site on bad links for a longer period of time, that will have a lasting effect even if you suddenly fix some things.
Zumvu
DECEMBER 28, 2022
Whether you have three or 300 team members, internal communications are critical to the success of your company.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Roundtable
DECEMBER 28, 2022
Google officially confirmed that the helpful content update needs more time to roll out, but now the link spam update is also past the two-week mark, and it is not done rolling out yet either. John Mueller of Google said these updates may take longer to complete due to the "holidays" and "for safety reasons.
InTouch Marketing
DECEMBER 28, 2022
The web is like the universe - vast and infinite. And just like there are millions of stars that make up the universe, there are millions of businesses ( 32 million , to be exact) in the United States alone.
Search Engine Roundtable
DECEMBER 28, 2022
It has been a while since I heard anyone talk about Google's passage indexing, technically should be passage<< ranking. So when it came up on Mastodon again, I figured I'd remind you all what it is and what it is not.
Six & Flow
DECEMBER 28, 2022
The telephony market can be a confusing and crowded space. There are a lot of options out there, and it can be difficult to know which one is right for your business. That's why we're breaking down the top three HubSpot integrations for telephony, so you can make an informed decision about which option is best for you.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Roundtable
DECEMBER 28, 2022
Over the past several weeks, I've been collecting a number of Microsoft Bing search experiments and user interface tests. It has slowed down a bit this week, so I'll share most of them below.
Duct Tape Marketing
DECEMBER 28, 2022
What To Know Before Starting A Podcast written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Dan Franks. In this episode of the Duct Tape Marketing Podcast , I interview Dan Franks. Dan is the Co-founder and president of Podcast Movement, the world’s largest conference and trade show for the podcast industry. He is a CPA and was formerly the Business Manager and Director of Live Events for Midroll Media.
Search Engine Roundtable
DECEMBER 28, 2022
Here is a recap of what happened in the search forums today.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
DECEMBER 28, 2022
This series presents a framework that describes the roles and responsibilities of marketing operations leaders. This fourth and final part discusses MOps leaders as scientists. Earlier editions described their roles as Modernizers , Orchestrators , and Psychologists. The path to knowledge employs the scientific method. Practitioners first develop a hypothesis, which is an assumption or potential explanation for an observation.
Search Engine Land
DECEMBER 28, 2022
As 2022 proved once again, SEO is never boring. Was 2022 the year of AI – or perhaps the official dawning of the age of AI? For the last month, it’s been hard not to read about or avoid the temptation to spend hours playing with ChatGPT. . We also had our usual share of algorithm updates, new tools and features, acquisitions, and plenty more changes.
Neil Patel
DECEMBER 28, 2022
If you’re like most website teams, you know that promotion is a necessary part of the job. But what if you’re struggling with budget issues? Or maybe you just want to make sure you’re using every tactic possible. Don’t worry—I’ve got you covered! In this article, I’ll discuss 12 ways to promote your website for free. So read on and start promoting your website today!
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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