Martech

FEBRUARY 14, 2025

Your marketing stack isn’t delivering what you need, am I right? That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Reality looks different. Most CMOs are stuck with promises that havent delivered results. Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue.

Finance 108

Finance Transform Customer Journey Customer Acquisition 108

Hubspot Marketing

FEBRUARY 14, 2025

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In 2005, Ben Fischman was CEO of SmartBargains. It was a discount website selling everything from bedding to luggage. The deals were fantastic. Visitors flocked to the site for prices up to 75% off. It was an overnight success.

Transform 93

Transform eCommerce Shoppers Price 93

SocialPilot

FEBRUARY 14, 2025

Have you ever posted an image on Bluesky only to find it awkwardly cropped or stretched? We’ve all been there. Whether you’re managing social media campaigns, building your brands presence, or posting updates on Bluesky, the wrong image dimensions can make your content look unprofessional and reduce engagement. As the newest microblogging platform in town, its natural for marketers to be unaware of the sites best practices, image sizes, character limits, and so on.

User-Generated 85

User-Generated Social Media Marketing Management Branding 85

Martech

FEBRUARY 14, 2025

Join experts from OneTrust and Snowflake for an exclusive look into how modern organizations are integrating privacy and consent management into their data ecosystem. In this session, Snowflake and OneTrust will share real-world use cases and insights into how organizations are activating consent for marketing purposes, all while streamlining compliance at scale.

Management 107

Management Branding Marketing Marketers 107

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding

Hubspot Marketing

FEBRUARY 14, 2025

As the owner of a content business, I need to make accurate project estimates. If a project takes longer than estimated, Ill end up with frustrated clients and a backlog of other projects. I could also miss out on potential repeat business and referrals. To make a realistic estimate, its not only my own time management and capacity that I need to consider.

Copywriting 80

Copywriting Management Product Customer 80

Martech

FEBRUARY 14, 2025

The January release for Adobe Marketo Engage unveiled a new email designer with the promise to improve productivity and efficiency. Lets take a look at the feature updates and deprecations for Markeo from January 2025. New email designer The new, powerful and enhanced email designer is stealing the show since its release and its making no-code email competitors cringe.

User-Generated 66

User-Generated Management Customer Place 66

Hootsuite

FEBRUARY 14, 2025

The YouTube algorithm is a system that recommends videos to users based on their interests, viewing history, and engagement patterns. YouTube pulls videos that each viewer is most likely to watch and enjoy, using factors like watch time , click-through rate (CTR) , satisfaction surveys , and viewing habits across different devices and times of day. The algorithm’s goal is to show users the most relevant and valuable content in order to keep them engaged and on the platform.

Analytics 73

Analytics Whitepaper Promotion SEO 73

Martech

FEBRUARY 14, 2025

Targets decision to scale back its diversity, equity and inclusion (DEI) initiatives including its flagship Belonging at the Bullseye program feels like the ultimate irony. A company that built its reputation as a champion of inclusivity is now reversing course, signaling that those values were conditional. The challenge of mixed messaging For years, Target branded itself as a leader in inclusivity, launching programs to promote career growth for Black employees, elevate Black-owned businesses

Marketing 116

Marketing Marketers Communications Promotion 116