Aspiration Marketing

OCTOBER 7, 2024

Thanks to the rapidly increasing popularity of smartphones and platforms such as Facebook, Instagram, and TikTok, social commerce has quickly become part of our everyday lives. Social commerce unlocks a limitless shopping experience. As customers swap brick-and-mortar stores for social crossling and in-app purchases, brands must adapt if they want to improve their ecommerce conversion rates.

eCommerce 251

eCommerce Branding Customer Social Media Marketing 251

Marketing Insider Group

OCTOBER 7, 2024

Today’s marketing world is much more interesting than it was ten years ago. Among all the changes, the debate between paid media vs. organic media is still going strong. Both methods have unique advantages and challenges, but how do you know which is better for your brand? Whether you’re working on increasing traffic, boosting engagement, or driving conversions, understanding the difference between paid and organic media can help you make decisions better aligned with your business.

Branding 128

Branding SEO User-Generated Price 128

Hubspot Marketing

OCTOBER 7, 2024

Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed to making more social media videos in 2024. If you want to leverage social media videos in your marketing efforts but are unsure how you've reached the right blog. I gathered 16 social media video examples from different platforms to help inspire you and motivate you to create your own.

Video Marketing 128

Video Marketing Marketers Marketing Fashion 128

Martech

OCTOBER 7, 2024

Google is rolling out AI-organized search results, and the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search results, as we covered in May , are now rolling out in the U.S. This includes search results organized by web, including articles, videos, forums and more. Google said in its testing, searchers “have found AI-organized search results pages more helpful.

Retail 126

Retail User-Generated Price Product 126

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Hootsuite

OCTOBER 7, 2024

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2024. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience.

Analytics 117

Analytics PR Price CRM 117

Sprout Social

OCTOBER 7, 2024

If YouTube marketing is a part of your overall social media strategy, you’ve likely dabbled in making YouTube Shorts to connect with your audience and share quick, entertaining content. Regularly uploading videos builds a routine for your audience, increasing YouTube engagement and getting them excited for more. Posting consistently also boosts your channel’s visibility by signaling to YouTube’s algorithm that you’re active and worth recommending.

Entertainment 121

Entertainment Place Analytics Management 121

Martech

OCTOBER 7, 2024

Buy or build stack components? That’s an issue martech practitioners confront all the time. Like it or not, no one will ever get everything they want or need. An important question is whether the cost (effort and budget) is worth building something and then maintaining a custom solution to get closer to meeting all of one’s needs. However, a custom solution will never completely meet all requirements.

Price 73

Price Product Customer Management 73

Practical eCommerce - Marketing

OCTOBER 7, 2024

Automated rules can send alerts and adjust settings, resulting in streamlined oversight. The post Google Ads Automated Rules for Better Management appeared first on Practical Ecommerce.

Management 113

Management eCommerce 113

Martech

OCTOBER 7, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

User-Generated 65

User-Generated eCommerce Management Branding 65

Buffer Marketing

OCTOBER 7, 2024

Your Facebook cover photo is one of the first things people will see when visiting your brand's Facebook Page. You only get one shot to make a good impression. Read on to learn the Facebook cover photo dimensions, find out how to create a perfect cover photo, and get inspired by winning Facebook cover photo ideas and examples. What’s the ideal Facebook cover photo size?

User-Generated 112

User-Generated Promotion Branding Place 112

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Content Marketing Institute

OCTOBER 7, 2024

IBM isn’t interested in an individual’s journey in B2B buying. The account level is where it’s at. Learn about IBM’s high-intensity framework, which leads to twice the average conversion rate.

Marketing Strategy 110

Marketing Strategy Marketers Marketing 110

CopyBlogger

OCTOBER 7, 2024

There are three main reasons why personal branding efforts fail: The tips below address solutions for all three challenges and. Continue Reading The post 11 Personal Branding Tips That Win Followers appeared first on Copyblogger.

Branding 106

Branding 106

Search Engine Land

OCTOBER 7, 2024

Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025. For this reason, structured data is no longer a “nice-to-have” but an essential part of any SEO strategy. Here’s what you need to know about structured data, including why it matters, important trends, key schema types, advanced techniques and more.

SEO 97

SEO eCommerce Price Communications 97

yorCMO

OCTOBER 7, 2024

Why niche marketing is so valuable in healthcare IT and how the right marketing leadership can help you build and execute a powerful strategy.

Marketers 59

Marketers Marketing 59

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Traackr

OCTOBER 7, 2024

Advice on how to develop long-term creator partnerships from marketing leaders at Samsung, Lipton and Coty.

Marketers 52

Marketers Marketing 52

Lynton Web

OCTOBER 7, 2024

Even the most expert developers are subject to errors when coding, making knowing how to read, debug, and resolve errors a considerable part of their job. Furthermore, when working with a CMS like HubSpot, it's essential to know where to find error logs and what tools are provided for debugging. In this blog, we'll provide the information necessary to fully understand HubSpot's error logging and the tools you can use to debug and test your code in HubSpot.

Management 52

Management Product 52

SMA Marketing

OCTOBER 7, 2024

In this video, we will show you how we worked with a startup in a very competitive space to become a trusted industry leader in less than two years. Starting with just 2000 monthly organic visitors. Our goal was to position them as a leading source of information driving traffic, engagement, and, most importantly, conversions.

SEO 52

SEO 52

David Meerman Scott

OCTOBER 7, 2024

At a town hall event four years ago, I had an opportunity to ask US presidential candidate Kamala Harris the question, "What are you a fan of?" The answer she gave from the stage, “I love music… I am especially fond of Bob Marley,” was surprising in its honesty.

PR 52

PR Marketing Marketers 52

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

Businesses Grow

OCTOBER 7, 2024

The hottest marketing topic in the world right now is Nutter Butter. And that’s the point. Nutter Butter, the sixth most-popular U.S. cookie brand, has upended TikTok with unhinged videos that cross horror movies with an acid trip. Here’s an example: @officialnutterbutter THE DAYS–when.plow ? original sound – nutter butter This might seem like an inexplicable, or even dangerous, way to promote a cookie loved by children.

Gen Z 109

Gen Z Millennials Branding Advertising 109

Search Engine Land

OCTOBER 7, 2024

Many businesses are finding their digital marketing efforts falling flat despite producing content regularly. The culprit? An outdated approach that neglects the growing importance of visual content in SEO. With tech giants like Google and Apple prioritizing AI-powered visual search, companies that don’t adapt risk losing visibility and relevance.

SEO 112

SEO User-Generated Digital Marketing Management 112

Search Engine Land

OCTOBER 7, 2024

As artificial intelligence (AI) becomes increasingly integrated into content creation, it’s easy to feel like the human element of writing might be overshadowed. While AI offers powerful tools that enhance productivity, streamline workflows and even generate content, it’s essential to retain your personal touch to create engaging and authentic material.

User-Generated 92

User-Generated Millennials Fashion Education 92