Sun.Oct 30, 2022

article thumbnail

Buying Backlinks For SEO: Yes, This Is Still A Thing via @sejournal, @ab80

Search Engine Journal

Is paying for links worth the risk? In this piece, let's take a closer look at the practice of buying and selling links for SEO. The post Buying Backlinks For SEO: Yes, This Is Still A Thing appeared first on Search Engine Journal.

SEO 130
article thumbnail

Is Musk’s Twitter a Marketing Opportunity?

Practical eCommerce - Marketing

Elon Musk's background of innovation and business-building suggests his acquisition of Twitter could be an opportunity for marketers. The post Is Musk’s Twitter a Marketing Opportunity? appeared first on Practical Ecommerce.

eCommerce 119
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Build a Customer-Centric Business

Digital Marketer

Most businesses out there are product-focused, i.e. they have a product to sell. This is how it works: Offer a service or create a product Find people to sell it to Make a lot of money Quit selling “offline” or quit their day job. It sounds good (in theory). The problem is that this is like pushing a huge rock uphill. Trying to force a product on a market that hasn’t asked for it can be a long, long process – which nonetheless can be successful, of course.

article thumbnail

Lifelong Learning Communities: Connections And Content

CMO Network

Business schools are exceptionally well-suited to establishing lifelong learning communities. The two dimensions of successful communities are networks and content.

CMO 79
article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

article thumbnail

What are the types of product marketing?

OnPassive Marketing

Product marketing is a type of marketing that revolves around the enhancement of a product. Product marketers are responsible for a product’s image, branding, and overall quality. In this blog post, we’ll discuss three types of product marketing: industrial product marketing, commercial product marketing, and consumer product marketing. Types Of Product Marketing?

article thumbnail

A Conversation With Jessica Spence On Brands At The Heart Of The Business + Human-Centricity

CMO Network

Your job is often to set up the minimum possible process to enable things to work smoothly but create the maximum space for personal impact and creativity.

More Trending

article thumbnail

The HubSpot Blog's 2023 Marketing Strategy & Trends Report: Data from 1,200+ Global Marketers

Hubspot Marketing

If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. That also means consumer attitudes and preferences are changing just as quickly. And, it's up to brands to keep up.

article thumbnail

Is your unique selling point working for you?

Welcome Software

With a total area of one square mile, Cawker City, Kansas, isn't exactly a hub of commerce. How did this small town become a tourist destination with little more than an airport, a few schools and some restaurants? In addition to being the home of 457 residents, Cawker City is the home of the world's largest ball of twine. This distinction has earned Cawker City a place in travel magazines and tourist sites—not because it's the most expensive or difficult attraction, but because it's uniqu

article thumbnail

Your Marketing Program Needs a Studio. Here’s Why:

GrowPowerful

A discussion with SWITCHR’s Mark Cafiero, and how B2B tech companies can scale marketing content successfully, with video at the center of your strategy. For Switchr Founder Mark Cafiero, the decision to return to marketing was akin to "going back to the roots." Introducing: Switchr Recently on our #GrowUpWithGROW , podcast series, GROW Powerful’s Managing Partner, , Brett Schklar , sat down with , Mark Cafiero , the Founder and CEO of media-based marketing service, , Switchr , to discuss the wa

CMO 52
article thumbnail

3 Productive hacks for DXP integration & extensibility

Welcome Software

There’s a reason Julia’s a loyal customer of Clean Getaway Corp. She loves its cleaning products, receiving push notifications to resupply and emails when her favorite items go on sale. For any issues, customer service quickly responds and has all the transaction information, so Julia can dive into the problem and receive a speedy resolution.

Product 40
article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

3 Productive hacks for DXP integration & extensibility

Welcome Software

There’s a reason Julia’s a loyal customer of Clean Getaway Corp. She loves its cleaning products, receiving push notifications to resupply and emails when her favorite items go on sale. For any issues, customer service quickly responds and has all the transaction information, so Julia can dive into the problem and receive a speedy resolution.

Product 40