Aspiration Marketing
DECEMBER 26, 2022
It's been nearly a decade since the seemingly endless debate of quality vs. quantity in content marketing started appearing everywhere. Let's take a look at the status of this question.
Hubspot Marketing
DECEMBER 26, 2022
Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. That's where technical skills come in. These skills are earned from experiences or education (think, data analysis, project management, and computer programming).
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Search Engine Journal
DECEMBER 26, 2022
Learn what ChatGPT is and why it may become one of the most important tools of our time. The post What is ChatGPT And How Can You Use It? appeared first on Search Engine Journal.
Hubspot Marketing
DECEMBER 26, 2022
The way businesses collect data is changing. But data is essential to great content strategy. That's why content intelligence is coming into the conversation. 2022 HubSpot research says that over a third of marketers believe that data has a major impact on strategy by helping them: Reach their target audience. Create more powerful marketing content.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Zumvu
DECEMBER 26, 2022
Shopify has become the platform where eCommerce stores thrive. In 2020, the B2B market reached a value of $15 trillion, making it one of the best and most lucrative markets you can enter.
Search Engine Roundtable
DECEMBER 26, 2022
As some of you may know, LastPass had a pretty big security breach that is pretty concerning. But outside of password issues, what do SEOs need to consider with this security issue? John Mueller of Google noted that the website URLs in the breach were unencrypted and thus can be published and accessed by bots.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Neil Patel
DECEMBER 26, 2022
Have you ever looked back at your old blog posts and thought, “wow, that really needs an update”? If you have, then chances are your post was not of the evergreen variety. Evergreen content is an important part of any content marketing strategy. It’s not only a way to deliver helpful and relevant content to your audience, but it also significantly reduces the amount of time you spend on updating old content.
Social Media Examiner
DECEMBER 26, 2022
Do you use Instagram to promote your products or services? Looking for creative ways to use Instagram Highlights? In this article, you’ll find business examples of Instagram Highlights albums that deliver ongoing value to prospects and customers. Best Practices to Create Instagram Stories Highlights Before jumping into strategies for creating your own Instagram Stories Highlights, […].
Businesses Grow
DECEMBER 26, 2022
Each year I have a tradition of posting the ten most impactful blog posts I wrote during the past year, based on your “votes” of page views. This allows me to: Reflect on what my audience likes. Elevate some posts you might have missed. This year, I’m going to do something a little different. I’ll tell you the story behind each post, perhaps a lesson about why the post worked, or why I chose to write on that topic.
Search Engine Roundtable
DECEMBER 26, 2022
Google confirmed last week that it is working on a fix with SXG, signed exchanges, and not working correctly in search. Specifically, Google serves them in Google Search as normal HTML pages, not as signed exchanges.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Duct Tape Marketing
DECEMBER 26, 2022
Why Being Human Is Your Brand’s Biggest Asset written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jacqueline Lieberman. In this Duct Tape Marketing Podcast episode, I interview Jacqueline Lieberman. Jacqueline is the f ormer Managing Partner and the Head of Strategy Story Worldwide and current founder of BrandCrudo.
Search Engine Roundtable
DECEMBER 26, 2022
It seemed a lot calmer this past weekend, Christmas weekend than we had it a while in the world of Google search volatility. This is a good thing since we really want to see the two Google ranking algorithm updates wind down before yearend.
CMO Network
DECEMBER 26, 2022
We gathered 200+ CMO delegates together for 2 days in October for the Global CMO Growth Council’s annual summit in Orlando.
Search Engine Roundtable
DECEMBER 26, 2022
I spotted this thread on Mastodon where both John Mueller and Danny Sullivan of Google was helping internet legend Tim Bray with some SEO issues he was having with Google Search. Yes, he got two Googlers helping him, which is rare, but has happened before.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Vertical Response
DECEMBER 26, 2022
Did you know? In 2022 cold call marketing was still being used as a way to reach out and connect with potential customers. As we move into 2023, more businesses are starting to use cold call marketing as an important part of their sales and customer outreach process. In order for you to effectively use cold call marketing in 2023, there are several things that you should consider: Define your target market – who are you trying to reach with your cold calls?
Search Engine Roundtable
DECEMBER 26, 2022
Every year John Mueller of Google makes a big effort to help respond to both SEO-related questions and just to wish individuals in the community a Merry Christmas on Christmas Eve and Christmas Day. He has done this since at least 2017, so five years and going strong, and has done it again this Christmas.
GrowPowerful
DECEMBER 26, 2022
A Proven Process for CEOs to Unlock Growth The Different Growth Models Before exploring the five phases of market-led growth, it’s critical to understand that the concept differs from community-led and product-led growth. All three can be leveraged for a growth machine, but in different ways. In many cases, those two need to be identified and structured first for market-led growth to be successful.
Search Engine Roundtable
DECEMBER 26, 2022
In part one, we spoke about Jessica Budde's professional history, and in part two, we spoke more about how she had to shift her role and job as her agency grew from a small team to a medium-sized team.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
CMO Network
DECEMBER 26, 2022
Here's a simple way to get every meeting off to a prompt and positive start, explained by best-selling author Vanessa Van Edwards.
Search Engine Roundtable
DECEMBER 26, 2022
Here is a recap of what happened in the search forums today.
Search Engine Land
DECEMBER 26, 2022
2022 was a wild ride and we’re not just talking about NyQuil chicken or the slap heard ‘round the world at the Oscars. The digital marketing world was inundated with a new Chief twit, old platforms making comebacks (enter Microsoft), and more campaign automation features then we really care for. As the year comes to a close, let’s take a look at some of the most headline-worthy, controversial, biggest-impacting changes that rocked the PPC world over the last 12 months.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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