Jeff Bullas
DECEMBER 13, 2022
Generating leads is the lifeblood of any company. Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc. All SaaS companies understand this. An idea of how important lead generation is runs through their DNA. It is ingrained in their brains.
Aspiration Marketing
DECEMBER 13, 2022
When you first launched your business, you may have focused more on the nuts and bolts of tasks such as team member onboarding, production, distribution, and other essential elements that keep the business going. But, while marketing certainly is part of your business plan, you may need to devote more time to develop a solid marketing campaign. But you should also recognize that no matter how great your products or services are, you can't expect many people to buy what you have to sell if you fa
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Neil Patel
DECEMBER 13, 2022
With the economy up in the air due to inflation kicking into high gear, war, interest rates rising, and other factors that we can’t control we decided it would be great to see how other marketers are reacting. And we didn’t want to know how marketers were reacting just in the U.S., we wanted to know on a global scale what businesses of all sizes in all major industries (and for both B2B and B2C) are doing.
Search Engine Roundtable
DECEMBER 13, 2022
Google is once again testing showing the featured snippet, aka position zero, not in the first or position zero slot but rather under position one or even further down the page.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
DECEMBER 13, 2022
B2B buyers don’t want to talk to sales until they’re ready – or ever, in some cases, even for expensive services. Yet they have more people to convince before they buy. And that means they need more of the right content at their fingertips. Here’s how to figure out what “the right content” means.
Search Engine Journal
DECEMBER 13, 2022
Google's new guide to search features visualizes and defines the various elements that appear on a search results page. The post Google Launches Visual Guide To Search Elements appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
DECEMBER 13, 2022
What is voice search, and how can you leverage it for your business's SEO? Get all the basics in this beginner's guide to voice search. The post How Can Voice Search Benefit Your SEO? appeared first on Search Engine Journal.
Practical eCommerce - Marketing
DECEMBER 13, 2022
Based on popularity in 2022 and trends in the past few years, we can anticipate Google Ads' focus in 2023. Here are four themes to expect. The post What to Expect from Google Ads in 2023 appeared first on Practical Ecommerce.
Hubspot Marketing
DECEMBER 13, 2022
If you're a marketer, it's likely been a very – odd – Q4! On top of racing to the finish with end-of-year reports, campaigns, and project memos, you're also in the thick of annual planning for the new year. And, to add one more complicated layer to the mix, many marketing teams are waiting in the balance to see how our uncertain economy and the continuance of unprecedented global events will impact their work.
Practical eCommerce - Marketing
DECEMBER 13, 2022
WhatsApp offers ecommerce merchants an excellent engagement and sales channel. Here's how to get started. The post Using WhatsApp for Ecommerce appeared first on Practical Ecommerce.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Orbit Media Studios
DECEMBER 13, 2022
What’s the clickthrough rate of your CTA? How are your menus performing? What do mobile visitors click? Think of it this way. If your website was a city, there would be roads running through it. These roads are the “user flows” that visitors follow through your navigation, internal links and CTAs. Some are very popular, just like highways.
Hootsuite
DECEMBER 13, 2022
Video may be the first thing you focus on when creating content for TikTok, but even the best video isn’t complete without a good caption. What can the best TikTok captions do? Well, several things. A great caption can educate, entertain, inspire, or compel someone to do something (such as follow you, visit your link in bio, or decide to purchase something from you).
Six & Flow
DECEMBER 13, 2022
Welcome to our exciting new blog series! We've been working hard in the background to bring ideas for growing your KPIs. This blog series isn't a "get-rich-quick" scheme; instead, it's a way to optimise and focus on critical areas that matter.
Sprout Social
DECEMBER 13, 2022
As a social media professional, I know the landscape of social media is prone to change, along with the functionality of individual platforms. When I first came to work at MIT, Google+, Periscope and Storify were all a part of a social media manager’s vernacular. And as I look at Pod, Hive and Post, I wonder if I’ll be creating MIT Official accounts for any of them in the near future.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Martech
DECEMBER 13, 2022
Marketers don’t have to be overwhelmed by technology if they stick to basic principles when assembling their marketing technology stack. These three steps will come in handy when navigating the complicated landscape of over 10,000 martech companies. Bad stack features to avoid. But first, what does a bad stack look like? “Number one, an ineffective martech stack is incomplete,” said Darrell Alfonso, global marketing operations for Amazon Web Services at The MarTech Conference. ”You don’t h
Many Chat
DECEMBER 13, 2022
If you’re one of the world’s most recognizable athletic brands, how do you reach as many football-loving teenagers as possible and encourage them to get active? Create a digital version of one of the world’s biggest football (soccer) superstars, Kylian Mbappé.Nike Football partnered with advertising agency Wieden+Kennedy Amsterdam and production company UNIT9 to build a custom-made, fully programmed Instagram DM Automation chatbot called Lil Mbappé, a digital avatar of French football star, Ky
Social Media Examiner
DECEMBER 13, 2022
Need to clean up your Facebook business page? Looking for a better way to manage your content? In this article, you’ll discover how to review and update your Facebook business presence. #1: Save a Full Record of Your Facebook Page Content Before you begin reviewing content and engagement on your business page, create a complete […]. The post How to Audit Your Facebook Page in 5 Steps appeared first on Social Media Examiner.
Lynton Web
DECEMBER 13, 2022
For companies with multiple departments spanning different regions — whether nationally or internationally — maintaining an organized HubSpot portal that prevents disrupted data may seem impossible. However, using teams and user roles in HubSpot can create the structure needed to ensure your business data is preserving its quality while every team member gets the access they need.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Power Digital Marketing
DECEMBER 13, 2022
Now more than ever, consumers rely on social proof to guide their purchasing decisions. The average person wants to know that other average people have used and enjoyed a product or service. That’s why 92% of consumers turn to online reviews before clicking “check out.” 1. However, reviews aren’t the only one-way ticket to brand growth and loyalty. Another way to build trust and grow your revenue through social proof is to harness affiliate marketing.
Martech
DECEMBER 13, 2022
On December 8, streaming service Disney+ launched a new ad-supported tier. Previously, the streamer for all things Marvel, Star Wars and Disney charged $8 per month for ad-free viewing. Now, they’ve upped the ad-free tier to $11. Subscribers can pay $8, but they get ads, while brands get exposure next to C3PO and Doctor Strange. Why we care. In the early days of streaming, a lot of premium content was ad free.
Search Engine Land
DECEMBER 13, 2022
Google has just announced two new data-driven attribution features intended to introduce more transparency and make it easier for advertisers to switch. Why we care. Google has already made it clear that they prefer advertisers use data-driven attribution as their preferred model. Advertisers who are unclear about the effects of this model should use the new simulation tool to estimate the effects of switching.
CopyBlogger
DECEMBER 13, 2022
True confession: I built my online business in the most backward way possible. And I’m here to share my sordid. Continue Reading. The post True Meaning of Minimum Viable Product: How Doing Less Leads to More appeared first on Copyblogger.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Land
DECEMBER 13, 2022
While we may all have goals when we start producing content, it can be easy to stray away from them or stop tracking them over time. . As your website grows, it’s recommended you run a content audit periodically to allow yourself to reset your goals and expectations and align your content with your current business KPIs. . You can greatly expand your content marketing campaign and boost your business outcomes by aligning these goals and acting on information in your content audit.
Search Engine Journal
DECEMBER 13, 2022
Is your brand suffering from a negative review? Attract new customers and retain existing ones to your business by turning around perceptions online. Here's how. The post What Is Online Reputation Management (ORM)? appeared first on Search Engine Journal.
Search Engine Land
DECEMBER 13, 2022
Google has launched a new help page that documents what Google calls the most common visual elements on the search results page. Here Google has laid out visually 22 elements found on the search results page, explaining what the elements look like, what they are called, and whether you can optimize your site for them. Visual Elements gallery of Google Search.
Campaign Monitor
DECEMBER 13, 2022
This content is password protected. To view it please enter your password below: Password: The post Protected: Campaign Monitor’s Year in Review appeared first on Campaign Monitor.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
CMO Network
DECEMBER 13, 2022
Yes, the conversational AI platform is over hyped. That's because the tech industry is looking for a boost in these dark days. But don't worry.it will soon live up to the hype.
Hubspot Marketing
DECEMBER 13, 2022
As a writer for HubSpot, the most I thought I would use our product was creating marketing blog posts and measuring their performance over time. I never envisioned myself actually using a CMS to, well, you know, build a website. But, that quickly changed in the Fall of 2022 when I created a blog that cataloged my journey down the Great Divide, a mountain bike trail that stretches from Canada to Mexico.
Martech
DECEMBER 13, 2022
Demand accelerator Integrate and pipeline-to-revenue platform 6Sense have announced a new partnership aimed at boosting B2B marketers’ ABM strategies. The partnership includes Target Account List integration, allowing joint customers to automatically import account list updates direct from 6Sense to Integrate via API, eliminating the manual task of keeping the lists up-to-date. 6Sense offers AI-driven insights into account behavior, identifying accounts to target and generating buying-stag
Hubspot Marketing
DECEMBER 13, 2022
As a business, you likely run marketing campaigns all year round. There are specific occasions, though, where you might spend more time and money on your efforts to maximize exposure and inspire the most sales. Holidays are a great example of this, where events like Black Friday can bring in significant sales and revenue compared to other days of the year.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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