Wed.Aug 17, 2022

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Inbound Marketing and Outbound Marketing Can Co-Exist

Aspiration Marketing

From the current crop of articles out there, one might get the impression that inbound marketing was set to eliminate outbound in the battle for eyeballs. We don’t think that’s an accurate assessment at all. In fact, if you look closely you’ll see that a growing number of agencies and in-house marketing departments alike are adopting a hybrid approach.

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What Marketing Myopia Is & Why Every Brand Should Avoid It [+Examples]

Hubspot Marketing

Most businesses want to grow and be successful, but what they often don't realize is that success doesn't happen overnight. It takes hard work, dedication, and a clear vision of what you want your business to become. One of the biggest dangers that can prevent a business from achieving its goals is marketing myopia. In this article, we will discuss what marketing myopia is, what causes it, how to avoid it, and some examples of businesses that have suffered from it.

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Affiliates Swapping Out Dofollow Tracking Links After Google Product Reviews Update

Search Engine Roundtable

One space that seemed to be hit the hardest by the last Google Product reviews update - the July 2022 update - was the affiliate space. Some affiliates are scrambling to make changes to see a return of their rankings and one change I see affiliates are talking about are swapping out dofollow affiliate tracking URLs with other tracking URLs.

Product 125
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How To Use Paid Search & Social Ads For Promoting Events via @sejournal, @LisaRocksSEM

Search Engine Journal

Generating awareness and earning participation perfectly aligns with promotion through paid search and social advertising. The post How To Use Paid Search & Social Ads For Promoting Events appeared first on Search Engine Journal.

Promotion 122
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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10 social media monitoring tools to inform your campaigns

Sprout Social

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. Thing is, those engagements are invaluable to your brand. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. Putting your social interactions into context can uncover how to do better business.

PR 122
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Google: No Rush To Switch Away From Dynamic Rendering via @sejournal, @MattGSouthern

Search Engine Journal

Google’s John Mueller says there’s no rush for websites to switch away from dynamic rendering, despite a help document saying it’s not a long-term solution. The post Google: No Rush To Switch Away From Dynamic Rendering appeared first on Search Engine Journal.

SEO 120

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16 Educational Podcasts for Minority Entrepreneurs

Hubspot Marketing

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Education 114
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The only two things that matter in marketing

Martech

Is there a shortcut to generating revenue and results in marketing? Marketing is complex and complicated. Many technologies, tools, and tactics promise to be an “easy button” to success. No matter what the latest trend is, experience proves that none of them can generate endless leads, consistently boost conversion rates, or predictably increase revenue.

Marketing 115
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How to Build an Effective Digital Marketing Team with Truman Hedding

Internet Marketing Ninjas

Building an efficient digital marketing team is tough! There are all those choices: Should I hire someone with experience? Should I train in-house? What’s more affordable? What will give better results in the long run? How to hire the right people? To discuss building and managing an effective digital marketing team, Jim Boykin, founder and CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, were joined by Truman Hedding, the branding expert with years of digital marketing experien

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Google Fixes Search Console Bug Labeling Pages As Indexed When Not Indexed

Search Engine Roundtable

Google just announced that it fixed a bug with Google Search Console that labeled pages as being indexed when they were not indexed. Google said this bug "affected many properties".

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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TransUnion partners with Canvas Worldwide to boost omnichannel CX

Martech

TransUnion, the global information and insights company, has partnered with the world’s second largest independent media agency, seeking to enhance customer experience across multiple marketing channels. The collaboration will give Canvas access to TransUnion’s extensive consumer insights. This is aimed at allowing more refined audience planning, custom audience creation and improved measurement capabilities for advertisers using Canvas.

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Google: Tons Of SEOs & Sites Produce Terrible Content Not Worth Indexing

Search Engine Roundtable

Google's John Mueller said on Twitter that "lots of SEOs & sites produce terrible content that's not worth indexing," when someone was complaining his content was not indexed. "Just because it exists doesn't mean it's useful to users," he added.

SEO 101
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The Ultimate Guide to Talent Management [Strategy + Best Practices]

Hubspot Marketing

Ever wonder what sets successful businesses apart from those organizations that struggle year after year? The product or service, pricing, industry, market share, and a thousand other factors can impact business success. However, there is one area that if they don’t get right, they’ll never flourish as an organization. Hiring and retaining quality employees.

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Google Search Timer & Stopwatch Started Ticking Again

Search Engine Roundtable

30 days ago, the Google Search timer and stopwatch feature stopped working. Well, I am glad to report, the stopwatch was fixed and it is now working again.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Snacks as Meal Replacers or On-the-Go Meals

ConsumerTalk

The COVID-19 pandemic changed the way people eat. These changes have persisted beyond the time when most people were shut up in their homes, working or waiting for the world to open again. Because they were living differently, they ate differently, and for some people, the new habits have stuck.

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What consumers are looking for in an incentive

Quikly

An incentive is only as powerful as its relevance to the consumer. This means that when you’re offering an incentive to a consumer to encourage them to complete an action, you have to be sure that the incentive is appealing to them.

B2C 97
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Google Search Console Was Reporting Incorrect Number Of Indexed Pages via @sejournal, @MattGSouthern

Search Engine Journal

Google says an issue with Search Console caused it to report an incorrect number of indexed pages. The issue is now resolved. The post Google Search Console Was Reporting Incorrect Number Of Indexed Pages appeared first on Search Engine Journal.

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How to Use AI Writing Software in Your Content Process [Sponsored]

Content Marketing Institute

Could AI writing software be the solution to your content creation bottlenecks? Take a look inside an AI-driven writing process and learn what it takes to make this approach work.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How To Write A Great Blog Post With A Lasting Impact

Kuno Creative

If you're a writer at heart, you might think writing a great blog post means telling an unforgettable story. If you're in a marketing role though, you know a good story by itself isn't enough. You're under pressure to develop and sustain a strong brand that maintains its edge in an increasingly competitive marketplace, increase traffic to your new website and deliver more qualified leads to your sales team.

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14 Stellar SEO-Friendly Shopify Store Examples For Inspiration via @sejournal, @digital_darts

Search Engine Journal

Be inspired by these 14 Shopify stores using SEO-friendly elements to optimize their stores and attract more organic traffic and sales. The post 14 Stellar SEO-Friendly Shopify Store Examples For Inspiration appeared first on Search Engine Journal.

SEO 86
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A new way to find the tech talent you need 

Martech

Despite layoffs at high tech companies, hiring people with tech skills doesn’t seem to be getting any easier. There are currently 695,077 open computing jobs nationwide, according to Code.org. Compare that to the 79,991 computer science students who graduated into the workforce last year and you see the scale of the problem. However, there is a solution.

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SEO And The CFO: Tips To Improve Your Relationship

Search Engine Journal

Educate your CFO about opportunities in Enterprise SEO when you present it like a financial portfolio. Read on to learn how to do just that. The post SEO And The CFO: Tips To Improve Your Relationship appeared first on Search Engine Journal.

SEO 86
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Nearly Half Of CMOs Are Not Ready For A Cookieless Future

CMO Network

A new survey conducted by Iterable finds that nearly half of the CMOs they surveyed are not well prepared for the end of third-party cookies.

CMO 93
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TikTok Introduces 3 Types Of Shopping Ads via @sejournal, @MattGSouthern

Search Engine Journal

TikTok continues its e-commerce push with the introduction of three types of shopping ads with expanded placement options that go beyond the For You page. The post TikTok Introduces 3 Types Of Shopping Ads appeared first on Search Engine Journal.

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Google Search Displaying Far Fewer FAQ Rich Results Today

Search Engine Roundtable

Rank Ranger reports show a significant drop again with the rich results for FAQs in the Google search results. Earlier this month 31% of the results the company tracked had FAQ rich results, now it is down to only 18% of those search results.

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10 Digital Marketing Strategy That Will Help You Win in 2022

Marketing Blogo

Originally posted on October 22, 2021 @ 10:15 amThis is the best Digital marketing strategy that will boost your online business. You cannot get it wrong with these strategies, because this is a proven strategy. Are you starting a business online? Or you want to grow your website visibility online, you need a well-structured digital.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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5 Steps To Creating a Successful Event Marketing Strategy

OnPassive Marketing

Event marketing is a perfect example of how the event industry has seen a lot of changes and growth over the past few years. Here are five steps to creating a successful event marketing strategy. Marketing Strategies: 1. Creating a Vision For Your Event Marketing Strategy. To create a successful event marketing strategy, you first need to have a clear vision for what you want your event to achieve.

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7 Cold Calling Scripts To Level Up Your Sales Game

Zumvu

Use these top 7 cold calling scripts to level up your sales game and generate more appointments.

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Google Tests Larger Live Stream Box In Search Results

Search Engine Roundtable

Google's live stream box in search was mostly found in carousels or thin list view interfaces. But now Google seems to be showing them in a more prominent manner for some queries.

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How to Use Quizzes for Lead Scoring

Zumvu

Learn how to make an engaging and high-converting lead-scoring quiz.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.