Aspiration Marketing
SEPTEMBER 7, 2022
This article explores and explains how to harness the power of a HubSpot CRM to leverage data and leverage information into a revenue-generating growth machine. CRM is the cost of entry into a modern market: try running a business without one. But a CRM is more than just a digital filing cabinet. It’s a way for you to access, understand, and monetize a goldmine already at your fingertips: customer data.
Trade Press Services Newsletter
SEPTEMBER 7, 2022
If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. Unlike traditional PR that focuses on generating media exposure for an individual, brand, product or event, modern PR strives to build mutually beneficial relationships and deliver value to target audiences.
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Hootsuite
SEPTEMBER 7, 2022
Your social media bio is one of your first opportunities to make an impression on your audience. A good bio can make the difference between whether or not a user chooses to follow you. And although followers shouldn’t be the only metric you care about, more followers can lead to more reach and collaboration opportunities. Your followers may even turn into a community of like-minded people.
Search Engine Roundtable
SEPTEMBER 7, 2022
So many of you, including myself, are wondering why Google would make such a big deal of an upcoming update when the update itself is not that huge of a shakeup to the search results. There is an interesting back and forth between Glenn Gabe, an SEO consultant, and Danny Sullivan, Google's Search Liaison, about just that.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
David Meerman Scott
SEPTEMBER 7, 2022
At most conferences, the panel discussions are terribly boring. In fact, some panels are so dreadful that many attendees use the time to network in the hallways or check emails. But it doesn’t have to be that way!
Search Engine Roundtable
SEPTEMBER 7, 2022
I am wondering if the screenshots below are the new featured snippet callouts Google spoke about almost a month ago. You can see bolded callouts, multiple answers for a featured snippet block, and a newish design that looks a bit like the knowledge panel design test we saw earlier.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
SEPTEMBER 7, 2022
IAB announced the finalization of Intrinsic In-Game Advertising Measurement Guidelines 2.0 , a joint effort between the IAB Experience Center, the IAB Tech Lab and the Media Ratings Council. This project is the first update of its kind to guidelines introduced in 2009. The updates were initially proposed back in June. Read next: How marketers are preparing for the future of in-game ads.
Search Engine Journal
SEPTEMBER 7, 2022
Google Ads is implementing a policy that requires landing pages to meet the “better ads standards,” as laid out by the Coalition For Better Ads. The post Google Will Reject Ads Leading To Pages With Intrusive Advertising appeared first on Search Engine Journal.
Content Marketing Institute
SEPTEMBER 7, 2022
Branded content's ability to deliver immersive, entertaining, and educational stories may make it the best vehicle to bridge the gap between awareness and ongoing affinity. These brands have done just that.
Search Engine Journal
SEPTEMBER 7, 2022
Meta shares four of the top signals its algorithm uses to determine which videos receive wide distribution on Facebook. The post Meta Lists 4 Ranking Signals For Video On Facebook appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
SEPTEMBER 7, 2022
Email shows no signs of slowing down. With an average ROI of $42 for every invested dollar , it’s still a star among marketing channels. If you don’t feel the same way, it may be time to look at why email isn’t working for your business. Often, the reason is poor email deliverability. What is email deliverability? Email deliverability refers to the number of emails that reached an inbox successfully.
Search Engine Roundtable
SEPTEMBER 7, 2022
Google Ads has stopped supporting the top content bid adjustments and in October 2022 will migrate campaigns using content bid adjustments to automatically default to 0%.
Martech
SEPTEMBER 7, 2022
The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. That’s a huge market attracting enterprise tech companies and investors alike. There’s a plethora of emerging technologies, along with daily news updates about these immersive technologies’ promise and potential downside.
CMO Network
SEPTEMBER 7, 2022
What If Consumers Do Not Need The Metaverse? Big tech and the emerging tech scene has a lot at stake to try and make the metaverse and metatech a success - whether consumers have a need for it remains to be seen.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Martech
SEPTEMBER 7, 2022
What if I told you there’s a huge, under-served consumer group that you can market to in such a way that it will improve all your marketing? Bet you’d be pretty interested. Good news: There is. And, if that’s not incentive enough, failing to address their needs could get you sued under a major federal law. That consumer group is people with disabilities.
Search Engine Journal
SEPTEMBER 7, 2022
Google's documentation for how to control search snippets was updated to include examples of good and bad meta descriptions. The post Google Updates Documentation On Meta Descriptions appeared first on Search Engine Journal.
Martech
SEPTEMBER 7, 2022
What’s best for you? A CDP out-of-the-box? Building a customer data solution yourself? There’s merit in both options, and this webinar is here to help you narrow down what’s best for your business. Register today for “ How to Decide to Build or Buy: A Customer Data Management Checklist ,” presented by Acquia. The post Webinar: How to choose whether to build or buy with this CDP checklist appeared first on MarTech.
Internet Marketing Ninjas
SEPTEMBER 7, 2022
Your business name plays a huge role when it comes to your Google Business Profile rankings. Just like in early days, businesses were trying to find a name that starts with an “a” to get listed on top of Yellowbook listings, these days local businesses find it effective to put keywords in their names to be found in Google. What we can and cannot do when filling it our business name in Google Business Profile?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Influence & Co
SEPTEMBER 7, 2022
When it comes to Google, there's one thing you can be sure of: It is constantly changing. It seems like there's a new update every time we turn around, and then marketers and SEOs have to pivot their strategies accordingly.
ConsumerTalk
SEPTEMBER 7, 2022
Companies that focus on healthy products are no different than any other CPG brand. They want to offer products that taste better than their competitors, provide value by charging the lowest prices the market can bear, and be rewarded financially by profiting from their choices.
Hootsuite
SEPTEMBER 7, 2022
Social media has revolutionized the way we connect and communicate with each other. And not just in our personal lives, either. Teachers and administrators have realized the potential of using social media in education. These days, the best educators are embracing social media’s role in the classroom. But if you feel overwhelmed by the possibilities, you’re in the right place.
Search Engine Roundtable
SEPTEMBER 7, 2022
Google's John Mueller was asked if a spike in crawler activity would be a sign that the helpful content update is rolling out. John said no, as expected because he said no to this question numerous times on previous updates.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
CMO Network
SEPTEMBER 7, 2022
When it comes to the topic of Purpose in business, Boards have a crucial role to play in unleashing its power. However, there are some common mistakes that Boards make when considering this topic that are worth highlighting.
InTouch Marketing
SEPTEMBER 7, 2022
Understanding why social media is an important part of inbound marketing is a bit like the philosophical question, “If a tree falls in a forest and no one is around to hear it, does it make a sound?”.
CMO Network
SEPTEMBER 7, 2022
There is no doubt in my mind that purpose-driven, female hip-hop artists like Megan Thee Stallion are the most valuable and necessary ambassadors today. Especially during a time when we should be actively trying to unlearn our own biases and find new ways to achieve equality for all.
Sprout Social
SEPTEMBER 7, 2022
TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. For comparison, it took eight years for both Facebook and Instagram to hit that milestone. With a platform as wildly popular as TikTok, you want to make sure you’re creating a presence for your brand so you can reach and engage some of those billion users.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
SEPTEMBER 7, 2022
Most marketers work day in and day out to stay on top of how their market is evolving, but just one unexpected factor can shift the entire trajectory of your industry. Join this webinar for an eye-opening discussion about how to identify consumer concerns, determine market barriers and where potential gaps may be using consumer and market intelligence.
Search Engine Journal
SEPTEMBER 7, 2022
Google’s Search Liaison, Danny Sullivan, says the helpful content ranking signal may get stronger with future algorithm updates. The post Google: Helpful Content Signal May Get Stronger With Next Core Update appeared first on Search Engine Journal.
CMO Network
SEPTEMBER 7, 2022
It's an artificial and random process that does not, and, never has resembled the real-life interaction between client and agency.
Econsultancy
SEPTEMBER 7, 2022
Tosca Maria Colangeli is the UK&I President at Kyndryl. I recently caught up with Tosca to discuss the evolution of Kyndryl and its culture, inclusivity and diversity, the digital skills gap and the state of business transformation. In November 2021, Kyndryl spun off from IBM, and we built the name from two ideas. One, from the word ‘kindred’ or ‘kinship’ – meaning together with partners.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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