CopyBlogger
APRIL 21, 2022
Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story. Why? Because stories. Continue Reading. The post The 5 Things Every (Great) Marketing Story Needs appeared first on Copyblogger.
Hubspot Marketing
APRIL 21, 2022
When prospects first come to your business page, they probably won’t just click and buy your offering immediately. They’ll most likely be searching through your site to learn more about it, gauge the level of trust people have in your company, and be on the lookout for resources to help them achieve their goals. You can create this experience by content mapping.
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Search Engine Journal
APRIL 21, 2022
Search is not a get-rich-quick tactic but a channel that pays dividends over time. Here's a step-by-step SEO process to make it happen. The post A 7-Step SEO Process For Long-Term Search Success appeared first on Search Engine Journal.
Search Engine Land
APRIL 21, 2022
After being fined by France, Google unveils Reject All or Accept All buttons for Google search and YouTube visitors. Please visit Search Engine Land for the full article.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
APRIL 21, 2022
Can Bad Reviews Be Good? Yes! Bad reviews can be good, especially when we're talking about online reviews. Find out how. The post 3 Huge Reasons Why Negative Reviews Help SEO & Online Reputation Management appeared first on Search Engine Journal.
Martech
APRIL 21, 2022
Global digital services consultancy Infosys on Thursday announced it will acquire German-based consulting agency oddity. Why? In addition to expanding the reach of Infosys’s client base in Europe and northeast Asia, oddity also strengthens consulting expertise in digital experience (DX) and e-commerce, helping companies to transform their digital footprints and update their retail channels.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
APRIL 21, 2022
Email is the darling of the marketing world, and for a good reason. With 99% of email users checking their inbox every day, it’s an excellent way to connect with customers. However, the popularity of email marketing means you have to work harder to stand out among competitors. It’s not enough to just write great content. You have to make your emails feel personalized and look professional too.
Search Engine Journal
APRIL 21, 2022
Gutenberg 13.0 shows off new features that will be included in WordPress 6.0 in May 2022. The post Gutenberg 13.0 Previews WordPress 6.0 Improvements appeared first on Search Engine Journal.
Search Engine Roundtable
APRIL 21, 2022
Google again seemed to have pushed out another Google search ranking algorithm update on April 20th. It might be a continuation from the April 18th update, just now rolling out more, or it might be its own thing. Google has not confirmed an update is officially rolling out.
Search Engine Journal
APRIL 21, 2022
Analytics experts answer GA4 FAQs: Why is this happening? What do these changes mean? What do I need to do right now? The post Google Analytics 4 FAQs: Stay Calm & Keep Tracking appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Roundtable
APRIL 21, 2022
There are scam and spam attempts being conducted through the Google Business Profile messaging platform. This is a tactic of someone looking to hire you for a service but they ask if you take credit card or other online payments. The trick is, they then ask you to front them the money and pay you via credit card, which obviously fails.
Martech
APRIL 21, 2022
A lot of research and planning goes into selecting the right CDP. But once you’ve decided on a CDP to implement, you have to know who else is going to help steer the ship, according to Amanda Cardona, owner of ALC Renaissance Consulting, who spoke at our spring MarTech event. Broadly speaking, you will look to the vendor’s CDP implementation team, internal stakeholders and, if necessarily, an external consultant.
AWeber
APRIL 21, 2022
Get more out of your AWeber account when you keep up on the newest feature releases — requested by and built specifically for customers like you. All Recent AWeber Updates. Jump directly to an update: 04/07/2022 New Look for the Message Editor 03/22/2022 Quick Actions Menu 03/22/2022 Keyboard Shortcuts 03/09/2022 Dynamic RSS Feeds 12/15/2021 PayPal Sales in Reports ?
Many Chat
APRIL 21, 2022
Day 2 of ManyChat’s 2022’s Instagram Summit featured the panel “Women in Instagram Business,” moderated by ManyChat’s head of marketing, Anna Tutckaia. Taking part in the panel were female entrepreneurs Natalie Ellis, co-founder and CEO of BossBabe, and Sue B. Zimmerman, founder of Sue B. Zimmerman Enterprise. The event was filled with content advice and marketing tips businesswomen seeking to successfully build their business with Instagram and other social media marketing.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Zumvu
APRIL 21, 2022
A pandemic wasn't really something any marketer could have predicted. Yet here we are, with COVID-19 still shaping our realities, making the shift from traditional to digital and email marketing a necessity.
Search Engine Roundtable
APRIL 21, 2022
As you know, we've been reporting on the real time Google Analytics bug with Universal Analytics for a few weeks now. Well, sad news for you all, Google is not going to fully resolve the issue impacting real time analytics with Universal Analytics.
Search Engine Journal
APRIL 21, 2022
Instagram’s home feed ranking algorithm is receiving an update that’s designed to boost the visibility of original content. The post Instagram Changes Ranking Algorithm To Favor Original Content appeared first on Search Engine Journal.
Content Marketing Institute
APRIL 21, 2022
This content marketing intro or refresher course brings together our best resources on the fundamentals. Review it any time you’re starting a new program, jumpstarting an existing one, training new team members, or going back to basics.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Many Chat
APRIL 21, 2022
Day 2 of ManyChat’s 2022’s Instagram Summit featured the panel “Women in Instagram Business,” moderated by ManyChat’s head of marketing, Anna Tutckaia. Taking part in the panel were female entrepreneurs Natalie Ellis, co-founder and CEO of BossBabe, and Sue B. Zimmerman, founder of Sue B. Zimmerman Enterprise. The event was filled with content advice and marketing tips businesswomen seeking to successfully build their business with Instagram and other social media marketing.
Buffer Marketing
APRIL 21, 2022
For most of my life, I never thought I would be a business owner. For starters, both of my parents started businesses, and I saw firsthand the emotional and financial toll it could take. But I was also an introvert who struggled with anxiety. All of the founders I saw were confident and charismatic, seemingly able to calmly handle every business challenge that came their way and pitch their business on a whim to any stranger they met.
Search Engine Land
APRIL 21, 2022
Donations from members of the SEO community have gone to help Ukrainian charities. Most of these provide humanitarian help for civilians. Please visit Search Engine Land for the full article.
Campaign Monitor
APRIL 21, 2022
When it comes to email marketing, you probably spend most of your time thinking about the message you want to get across. You’re likely to focus your energy on crafting the perfect copy , as well as including compelling images. Don’t let your attention to the body of the email come at the expense of important structural elements, like footers, though.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Land
APRIL 21, 2022
Google says either wait it out or switch to GA4. Please visit Search Engine Land for the full article.
Scoop.it!
APRIL 21, 2022
To an outsider, blogging seems like the perfect way to make money. You get to write content about whatever you’re passionate about and monetize that content, generating revenue with no upper limit as you continue learning about a topic that fascinates you. Of course, to make a significant amount of revenue from a blog, you need to achieve a baseline threshold of popularity, which can be difficult, considering the amount of competition that you face.
Search Engine Journal
APRIL 21, 2022
The addition of manager account-level (MCC) dashboard reporting in Google Ads is a welcome change for advertisers. Learn how to use dashboards to your benefit. The post Manager Account-Level Reporting Now Available In Google Ads appeared first on Search Engine Journal.
Kuno Creative
APRIL 21, 2022
The word is out: Google announced that on July 1, 2023, Google Analytics Universal will stop processing new hits and Google Analytics 4 (G4) — the latest version of the web analytics platform — will be the sole version available to users. If you’re a current user of Google Analytics Universal, it’s important to know how to prepare for this replacement and what differences you can expect in this new version.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Journal
APRIL 21, 2022
TikTok now allows advertisers to incorporate interactive add-ons to in-feed ads. These interactive elements are intended to help brands attract and engage viewers. The post TikTok Introduces Interactive Add-Ons For Ads appeared first on Search Engine Journal.
Search Engine Roundtable
APRIL 21, 2022
Google Search knowledge panels sometimes show that it was written by Google itself. I guess Google uses AI or machine learning to write these knowledge panels. There are many examples of Google citing itself for some knowledge panels.
CMO Network
APRIL 21, 2022
As the metaverse expands, our online or virtual personas will be as much a part of who we are and how we represent ourselves as our real-life version. A dive into what companies need to think about as the metaverse expands to be a greater part of everyday life.
Search Engine Journal
APRIL 21, 2022
SEO professionals and the organic marketing team can no longer be siloed from the rest of the digital marketing department. Here's how to break barriers. The post Proven Ways To Improve Organic Marketing Workflow Efficiency appeared first on Search Engine Journal.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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