Thu.Jan 16, 2025

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7 Signs Your Website Needs Conversion Rate Optimization

Aspiration Marketing

Your website should be a lead-generating machine, but most sites convert less than 1% of visitors into leads or customers. That's a dismal return on your investment! Fortunately, conversion rate optimization (CRO) can dramatically increase that percentage. We'll reveal the red flags signaling your website needs CRO, helping you attract more customers and boost your bottom line.

Customer 229
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Social Media SEO: Actionable Guide to Boost Visibility

SocialPilot

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. Remember when Google was the go-to for all your searches? Those days are slipping away. Social media has officially stepped up as a rival search powerhouse.

SEO 116
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6 Social Listening Tools and What They’re Best for (With Alternatives)

Buffer Marketing

Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. This is where social listening tools come in. They help you monitor brand mentions on major social media platforms, identify emerging trends in your niche, and package these online conversations into actionable insights for your soci

Price 113
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How I Use Content Scoring to Make Posts My Audience Loves

Hubspot Marketing

Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. How? Using a tailored content scoring process.

Analytics 110
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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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Are marketers trusting AI too much? How to avoid the strategic pitfall

Martech

AI tools are transforming how marketers research, write and make decisions. But this growing reliance on automation could come with serious risks. As powerful as AI can be, its dominance may undermine critical thinking and strategic skills. The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season.

Transform 112
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Content Marketing Strategies for 2025: A Framework for Success

Social Media Examiner

Is your content underperforming? Are you looking for a proven way to grow your leads and sales without constantly creating new content? In this article, youll learn a proven framework to attract your ideal audience. Why Content Marketing Matters in 2025 Content marketing has evolved far beyond simply publishing blog posts and hoping for the […] The post Content Marketing Strategies for 2025: A Framework for Success appeared first on Social Media Examiner.

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IAB expects digital advertising growth to slow considerably this year

Martech

U.S. digital advertising will see a 7.3% increase over last years spend, according to the latest IAB forecast. This growth is notably lower than the 11.8% 2024 projection. Retail media networks (up 15.6% year-over-year) CTV (+13.8%) and social media (+11.9%) all expect double-digit growth, according to the study, 2025 Outlook: A Snapshot into Ad Spend, Opportunities and Strategies for Growth.

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Crayola’s YouTube content strategy colors outside the lines

Sprout Social

In the last year and a half, Crayola has grown their YouTube subscriber base by 400,000, and recently surpassed the one million subscriber milestone. Crayolas legacy of colorful self-expression seeded itself 120 years before the first YouTube video was posted. Yet the creativity icons YouTube content strategy is rooted in translating the magic found in its yellow and green crayon boxes to the digital landscape.

Gen Z 84
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Tackling video marketing fragmentation

Martech

A new offering from Adomni, Smart Video Everywhere, seeks to meet the challenges of the fragmented video marketing space and scattered consumer attention. Previously known primarily as a programmatic DOOH platform, Adomni is now seeking to integrate the complex consumer journey across in-home video streaming on CTV, Netflix, Amazon Prime Video and YouTube as well contextually relevant video across DOOH and online video environments.

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2025 Inspiration: 8 Tactics Driving B2B Growth

The LeadG2 Blog

Every year, B2B organizations hit the ground running with the strategies and tactics they think will elicit the best response from their target audience to ensure they hit revenue goals and end the year successful. This year, its clear that the most successful companies have set their focus on: integration of technology sales and marketing team alignment comprehensive focus on the customer lifecycle Companies that prioritize delivering value-driven, personalized, and seamless experiences are the

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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AI-powered martech news and releases: January 16

Martech

Will pure-play artificial intelligence companies ever be profitable? If OpenAI is any indicator, it’s hard to see how. The problem for any company creating these generative AI systems is the more people use them, the more it costs. So, what would be success for most businesses is actually a money drain. Consider: OpenAI’s ChatGPT has more than 300 million weekly active users more than any other pure GenAI company.

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Despite financial pressure — or because of it? — tech stacks are actually expanding again

Chief Martec

If you predicted that tech stacks would shrink in 2024, it was probably a good bet. After all, the trend line had been headed in that direction. The average number of apps in companies’ stacks shrank in both 2022 and 2023, albeit by only a modest amount, less than 10% on average. But economic times were tight last year, and CFOs were on the warpath to cut SaaS waste.

Finance 73
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2025 metrics that matter: How to future-proof your marketing by Agital

Martech

Are your KPIs out of date? Basic marketing metrics like ROAS won’t cut it for ecommerce success in 2025. Join Agital and industry leader Klaviyo Jan. 22 at 2 p.m. ET for a free, live marketing metrics webinar. You’ll learn: The best metrics to drive real ecommerce growth. Critical insights into evolving consumer spending trends. Proven strategies to boost ecommerce performance by 50%.

eCommerce 105
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The $200 AI Question: Should You Upgrade to ChatGPT Pro?

Animalz blog

“Wait, would anyone pay $200 per month when you can pay $20 or even use ChatGPT for free?” That’s the first reaction we had when we heard about ChatGPT Pro and its price tag. Two hundred dollars is a lot for a single AI tool, especially when alternatives like Anthropic’s Claude are available for much less. What could possibly justify a 10x cost?

Price 57
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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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What martech practitioners can learn from a NASA engineer

Martech

What can a NASA engineer teach the martech community? Quite a bit and the most valuable lessons go beyond technical expertise emphasizing communication, leadership and problem-solving strategies that drive project success. John Ruffa , a former NASA engineer and my good friend, shares these insights in his book Nice Guys Finish Last And Other Workplace Lies, available on Amazon.

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SEO Is Changing: Are You Ready for AI Search?

Exposure Ninja

Remember when finding information online meant typing a few keywords into Google and clicking the blue links? Those days are quickly becoming history. We’re witnessing something extraordinary in the world of search for the first time since its launch in 1998, Google is seeing its traffic share decline. This isn’t just another headline; it’s a sign that how people discover information online is fundamentally changing. “ This is a significant milestone for search ,”

SEO 59
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How to Drive More Doctors Office Leads

Sachs Marketing Group

In todays highly competitive healthcare industry, generating a steady stream of new patients is critical for growing your practice. Whether you run a small private clinic or a large medical office, effective lead-generation strategies can help you generate leads, reach more potential patients, and ensure your practice thrives. As a trusted healthcare lead generation company, Sachs Marketing Group specializes in helping doctors attract and convert healthcare leads through proven digital marketing

Health 52
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Social Amplification vs Social Media Marketing

SMA Marketing

When building a strong online presence, you may hear terms like “social amplification” and “social media marketing.” While both strategies play vital roles in digital success, they have distinct objectives and approaches. Social amplification is about getting more people to see and share content that’s already made. Social media marketing is about making new content.

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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Streamline Team Efficiency with AI in Sales

Six & Flow

Sales teams waste a shocking amount of time on admin tasks. Logging emails, updating data, booking meetingssound familiar? All that time could be spent closing deals or engaging with prospects. The problem? Its not just time youre wasting; your competitors are likely racing ahead while your sales reps drown in routine tasks.

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Preparing Your Influencer Strategy for the Potential TikTok Ban

Traackr

Learn how to future-proof your influencer marketing strategy in light of the potential TikTok ban.

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Stop Killing Ideas! Use “Yes, And” Instead of “No, Because”

Duct Tape Marketing

Stop Killing Ideas! Use “Yes, And” Instead of “No, Because” written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Duncan Wardle In this episode of the Duct Tape Marketing Podcast, I interviewed Duncan Wardle, former Head of Innovation and Creativity at Disney, who shared his strategies for embedding innovation and creativity into organizational culture.

Gen Z 71
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CDP consolidation continues, as Rokt scoops up mParticle

Martech

For the third time in six weeks, M&A activity made a visit to the customer data platform (CDP) market on Thursday, when Rokt acquired mParticle. Rokt, which uses AI and machine learning to personalize ecommerce experiences for customers, invested $300 million to get control of mParticle. The mParticle solution is now known as mParticle by Rokt. Independent CDPs are a hot commodity right now.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.