Aspiration Marketing
SEPTEMBER 10, 2024
Have you ever wondered how your website compares to competitors in organic search? SEO share of voice can give you a powerful answer. We'll explain SEO share of voice, why it matters, and how to calculate it using practical tools.
Martech
SEPTEMBER 10, 2024
Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. However, many organizations fail to take advantage of all of them. This diminishes the research’s value and weakens marketing’s credibility. The issue often lies not in the research quality, but in how it is treated post-delivery.
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Search Engine Land
SEPTEMBER 10, 2024
Meta is implementing new data restrictions in its Business Tools, which could potentially affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to privacy, but could complicate ad targeting and reporting for you. Key changes. Automatic restriction of certain URL parts and custom parameters.
Martech
SEPTEMBER 10, 2024
Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget.
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
Search Engine Land
SEPTEMBER 10, 2024
Did you know that 20% to 80% of your search term data in Google Ads is hidden? We’ve run the numbers and found that advertisers are missing much of the search data that could improve their ad performance. This article explains why Google might be doing this and what advertisers can do to recover more search data. What are search terms and why are they important?
Martech
SEPTEMBER 10, 2024
With Google’s antitrust jury trial underway, Google claimed the U.S. Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. However, the evidence suggests otherwise. Dig deeper: EU hits Google with $2.6 billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
SEPTEMBER 10, 2024
As the second day of the Justice Department’s antitrust case against Google got underway, the EU upheld a $2.6 billion antitrust fine against the company. The fine comes from a 2017 case in which regulators said Google abused its dominant market position in favoring its own shopping comparison service. “We are disappointed with the decision of the Court,” a Google spokesperson told CNBC on Tuesday.
Marketing Insider Group
SEPTEMBER 10, 2024
You need consistency to build a successful podcast. Like your favorite TV show, a well-timed podcast keeps listeners returning for more. A podcast schedule is more than just a routine; it’s a commitment to your audience that builds trust, fosters loyalty, and drives growth. Regularly delivering your episodes creates a reliable experience for your audience that keeps them engaged and eager for the next installment.
Martech
SEPTEMBER 10, 2024
Today, geolocation technology company Foursquare introduced Sales Impact, a new offering in its campaign attribution suite. The tool combines location and purchase insights, allowing marketers to measure the impact of multichannel campaigns on sales. Previously, the Foursquare Attribution target used geolocation for logged-in customers to measure foot traffic to stores and other signals to estimate sales.
Social Media Examiner
SEPTEMBER 10, 2024
Want to save time and increase efficiency in your business? Looking for practical ways to implement AI automation in your daily operations? In this article, we explore how to use AI automations to speed up your work. Why AI Automation Matters In today's fast-paced business world, efficiency is key. Many entrepreneurs and marketers are turning […] The post AI Automation: How to Speed Up Your Work appeared first on Social Media Examiner.
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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.
Content Marketing Institute
SEPTEMBER 10, 2024
Your brand’s stories create value and trust for audiences and customers. But if no one believes in your storytellers, is the story even worth telling? Here’s how to build trust in both.
Practical eCommerce - Marketing
SEPTEMBER 10, 2024
Promoting holiday sales and events in text ads is tricky when Google picks the headlines and descriptions. The post Holiday Promotions in Google Text Ads appeared first on Practical Ecommerce.
Sprout Social
SEPTEMBER 10, 2024
The world of social media marketing is in a permanent state of change. One algorithm or another is always in retrograde. The sun rises and falls on emerging networks in a matter of months. One new trend can shift the vibe of an entire industry’s atmosphere. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources.
Search Engine Land
SEPTEMBER 10, 2024
Google is implementing new identity verification requirements for lawyers using Local Services Ads. Why we care. This change aims to protect both businesses and consumers from impersonation and fraud in legal service advertisements. However, this could be an extra hurdle that some businesses may not be willing to prioritize. Key details. Deadline: Nov. 15.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
The LeadG2 Blog
SEPTEMBER 10, 2024
The convergence of these two critical functions, marketing and sales, can significantly impact various aspects of a business. By aligning these functions effectively, organizations can experience a boost in revenue generation, heightened levels of customer satisfaction, and the development of a cohesive company culture. Achieving this alignment necessitates a well-thought-out strategy and meticulous execution.
Search Engine Land
SEPTEMBER 10, 2024
Apple demonstrated a new search experience with Apple Intelligence named Apple Visual Intelligence. It looks and feels like Google Lens but it uses the native iPhone camera and is built into Apple Intelligence directly. Plus, it seems to use third-party search providers, like Google, OpenAI’s ChatGPT and Yelp for its search results – depending on the type of query.
Set Up
SEPTEMBER 10, 2024
Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. Well, they’re much older (and more influential) now…So let’s see what has changed and how marketers can continue to adapt to fit Gen Z’s needs and preferences. From our Gen Alpha blog , we know that Gen Z was born between 1997 and 2012. They were raised with the internet and are highly reliant on social media and peer/influencer reviews for purchases.
Search Engine Land
SEPTEMBER 10, 2024
With Google’s antitrust jury trial underway, Google claimed the U.S. Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. However, the evidence suggests otherwise. Google’s misleading claim of “hundreds of competitors.” While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms.
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Are your sellers unsure about using AI in their day-to-day workflows? Or are they eager to try but uncertain where to start? They might be asking: Which tasks are best suited for AI? How will using AI affect my relationship with my customers? With so many tools available, which ones are the most useful to me? To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen A
illumin
SEPTEMBER 10, 2024
Knowing the difference between offline and online retail media is crucial for marketers looking to jump on the bandwagon. As sales continue to recover, many retailers turn to media to get the upper hand and attract new customers. Retail media benefits both in-store and online retailers. While this medium can be beneficial both online and offline, there are some key differences in how retail media functions in the digital and physical realms.
Search Engine Land
SEPTEMBER 10, 2024
The European Union’s highest court has confirmed a record $2.7 billion (€2.4 billion) fine against Google for anti-competitive practices related to its Shopping service. Details. The fine, initially imposed in 2017 , was upheld by the EU Court of Justice today. Google was accused of favoring its own price-comparison service in search results, disadvantaging competitors.
Welcome Software
SEPTEMBER 10, 2024
<H1> One liner definition of the website strategy (maybe we can have this styled as a summary box?) Explain the why – e.g. your website is a digital experience with content at the heart, and essential to growing your audience, building your online presence, and generating revenue. All great websites start and finish with a solid website strategy.
Search Engine Land
SEPTEMBER 10, 2024
Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget.
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Tired of your emails getting lost in the noise? Ready to turn subscribers into customers? Our comprehensive toolkit will help you break through the noise and drive business impact. Key Benefits: Maximize Deliverability: Ensure your emails reach inboxes consistently. Personalize at Scale: Craft targeted messages that resonate with every recipient. Optimize for Results: A/B test your way to higher open rates, click-through rates, and conversions.
Traackr
SEPTEMBER 10, 2024
Learn about the beauty influencer marketing trend, pearl skin, and what creators and brands are driving it forward on social media.
Search Engine Land
SEPTEMBER 10, 2024
Generative AI is undeniably making its mark on the SEO industry, but the real value lies in understanding how it affects the bottom line for SEOs and businesses. Can these tools truly streamline workflows, save valuable time and optimize resources or do they still require significant human intervention to get things right? Today, we’ll dig into whether AI is living up to its promise of saving time, money and resources in SEO.
Hubspot Marketing
SEPTEMBER 10, 2024
Securing approval for a marketing budget is often tough, especially in times of economic uncertainty. I haven’t been there myself, but my learnings from C-level marketers show the many complexities around marketing budgets. Budget slicing is a common occurrence. Entire initiatives are sometimes shelved. But there are also those glorious moments when your strategic budget proposal gets the green light.
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