Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. One algorithm or another is always in retrograde. The sun rises and falls on emerging networks in a matter of months. One new trend can shift the vibe of an entire industry’s atmosphere. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources.

Social Media Marketing 129

Social Media Marketing User-Generated Education Customer 129

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget.

Advertisers 117

Advertisers Advertising Non-Profit Real Estate 117

Social Media Examiner

SEPTEMBER 10, 2024

Want to save time and increase efficiency in your business? Looking for practical ways to implement AI automation in your daily operations? In this article, we explore how to use AI automations to speed up your work. Why AI Automation Matters In today's fast-paced business world, efficiency is key. Many entrepreneurs and marketers are turning […] The post AI Automation: How to Speed Up Your Work appeared first on Social Media Examiner.

Marketing 144

Marketing Marketers 144

Martech

SEPTEMBER 10, 2024

With Google’s antitrust jury trial underway, Google claimed the U.S. Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. However, the evidence suggests otherwise. Dig deeper: EU hits Google with $2.6 billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms.

Retail 115

Retail Advertisers Advertising eCommerce 115

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Marketing Insider Group

SEPTEMBER 10, 2024

You need consistency to build a successful podcast. Like your favorite TV show, a well-timed podcast keeps listeners returning for more. A podcast schedule is more than just a routine; it’s a commitment to your audience that builds trust, fosters loyalty, and drives growth. Regularly delivering your episodes creates a reliable experience for your audience that keeps them engaged and eager for the next installment.

Promotion 124

Promotion Analytics User-Generated Communications 124

Martech

SEPTEMBER 10, 2024

Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. However, many organizations fail to take advantage of all of them. This diminishes the research’s value and weakens marketing’s credibility. The issue often lies not in the research quality, but in how it is treated post-delivery.

Market Research 117

Market Research Analytics Marketing Marketers 117

Martech

SEPTEMBER 10, 2024

As the second day of the Justice Department’s antitrust case against Google got underway, the EU upheld a $2.6 billion antitrust fine against the company. The fine comes from a 2017 case in which regulators said Google abused its dominant market position in favoring its own shopping comparison service. “We are disappointed with the decision of the Court,” a Google spokesperson told CNBC on Tuesday.

Advertisers 114

Advertisers Advertising Product Marketing 114

Search Engine Land

SEPTEMBER 10, 2024

Knowing what is going on with your PPC efforts is as important as knowing what your competitors are doing. Monitoring your competitors’ activities can help you capitalize on their weaknesses, draw inspiration from their strengths and identify missed opportunities. Rather than copying their actions, you collect information and insights to run more effective and efficient PPC campaigns.

Advertisers 90

Advertisers Advertising Search Marketers Customer 90

Martech

SEPTEMBER 10, 2024

Today, geolocation technology company Foursquare introduced Sales Impact, a new offering in its campaign attribution suite. The tool combines location and purchase insights, allowing marketers to measure the impact of multichannel campaigns on sales. Previously, the Foursquare Attribution target used geolocation for logged-in customers to measure foot traffic to stores and other signals to estimate sales.

Retail 111

Retail Customer Journey Analytics Customer 111

Search Engine Land

SEPTEMBER 10, 2024

Meta is implementing new data restrictions in its Business Tools, which could potentially affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to privacy, but could complicate ad targeting and reporting for you. Key changes. Automatic restriction of certain URL parts and custom parameters.

Communications 97

Communications Advertisers Advertising Management 97

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Set Up

SEPTEMBER 10, 2024

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. Well, they’re much older (and more influential) now…So let’s see what has changed and how marketers can continue to adapt to fit Gen Z’s needs and preferences. From our Gen Alpha blog , we know that Gen Z was born between 1997 and 2012. They were raised with the internet and are highly reliant on social media and peer/influencer reviews for purchases.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Search Engine Land

SEPTEMBER 10, 2024

Did you know that 20% to 80% of your search term data in Google Ads is hidden? We’ve run the numbers and found that advertisers are missing much of the search data that could improve their ad performance. This article explains why Google might be doing this and what advertisers can do to recover more search data. What are search terms and why are they important?

Advertisers 90

Advertisers Advertising User-Generated Analytics 90

illumin

SEPTEMBER 10, 2024

Knowing the difference between offline and online retail media is crucial for marketers looking to jump on the bandwagon. As sales continue to recover, many retailers turn to media to get the upper hand and attract new customers. Retail media benefits both in-store and online retailers. While this medium can be beneficial both online and offline, there are some key differences in how retail media functions in the digital and physical realms.

Retail 52

Retail Transform Shoppers Advertisers 52

Search Engine Land

SEPTEMBER 10, 2024

With Google’s antitrust jury trial underway, Google claimed the U.S. Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. However, the evidence suggests otherwise. Google’s misleading claim of “hundreds of competitors.” While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms.

Retail 76

Retail Advertisers Advertising eCommerce 76

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

The Marketing Operations Leader

SEPTEMBER 10, 2024

In this edition: How to Map Value Drivers in B2B Marketing (Driver Tree) 8 Reasons Why Companies Need Marketing Ops Poll: What is the most overrated type of tool/platform in Martech? For Paid Subscribers: Pass the Interview and Get the Offer Join Marketing Ops Town Hall live this week as where we talk about using AI in marketing - register here. Thanks to our sponsor, Uptempo, for making this newsletter possible!

Customer Acquisition 130

Customer Acquisition Marketing Marketers Marketing Plan 130

Search Engine Land

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget.

Advertisers 74

Advertisers Advertising Non-Profit Real Estate 74

Aspiration Marketing

SEPTEMBER 10, 2024

Have you ever wondered how your website compares to competitors in organic search? SEO share of voice can give you a powerful answer. We'll explain SEO share of voice, why it matters, and how to calculate it using practical tools.

SEO 130

SEO 130

Search Engine Land

SEPTEMBER 10, 2024

The European Union’s highest court has confirmed a record $2.7 billion (€2.4 billion) fine against Google for anti-competitive practices related to its Shopping service. Details. The fine, initially imposed in 2017 , was upheld by the EU Court of Justice today. Google was accused of favoring its own price-comparison service in search results, disadvantaging competitors.

Price 76

Price Advertisers Advertising 76

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Content Marketing Institute

SEPTEMBER 10, 2024

Your brand’s stories create value and trust for audiences and customers. But if no one believes in your storytellers, is the story even worth telling? Here’s how to build trust in both.

Customer 122

Customer 122

Search Engine Land

SEPTEMBER 10, 2024

Apple demonstrated a new search experience with Apple Intelligence named Apple Visual Intelligence. It looks and feels like Google Lens but it uses the native iPhone camera and is built into Apple Intelligence directly. Plus, it seems to use third-party search providers, like Google, OpenAI’s ChatGPT and Yelp for its search results – depending on the type of query.

Place 80

Place SEO 80

Practical eCommerce - Marketing

SEPTEMBER 10, 2024

Promoting holiday sales and events in text ads is tricky when Google picks the headlines and descriptions. The post Holiday Promotions in Google Text Ads appeared first on Practical Ecommerce.

Promotion 113

Promotion eCommerce 113

Traackr

SEPTEMBER 10, 2024

Learn about the beauty influencer marketing trend, pearl skin, and what creators and brands are driving it forward on social media.

Influencer Marketing 52

Influencer Marketing Market Trends Marketing Marketers 52

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Hubspot Marketing

SEPTEMBER 10, 2024

Securing approval for a marketing budget is often tough, especially in times of economic uncertainty. I haven’t been there myself, but my learnings from C-level marketers show the many complexities around marketing budgets. Budget slicing is a common occurrence. Entire initiatives are sometimes shelved. But there are also those glorious moments when your strategic budget proposal gets the green light.

Marketing 93

Marketing Marketers User-Generated PR 93

The LeadG2 Blog

SEPTEMBER 10, 2024

The convergence of these two critical functions, marketing and sales, can significantly impact various aspects of a business. By aligning these functions effectively, organizations can experience a boost in revenue generation, heightened levels of customer satisfaction, and the development of a cohesive company culture. Achieving this alignment necessitates a well-thought-out strategy and meticulous execution.

Marketing 111

Marketing Marketers Customer 111

Search Engine Land

SEPTEMBER 10, 2024

Google is implementing new identity verification requirements for lawyers using Local Services Ads. Why we care. This change aims to protect both businesses and consumers from impersonation and fraud in legal service advertisements. However, this could be an extra hurdle that some businesses may not be willing to prioritize. Key details. Deadline: Nov. 15.

Law 81

Law Communications Advertisers Advertising 81

Welcome Software

SEPTEMBER 10, 2024

<H1> One liner definition of the website strategy (maybe we can have this styled as a summary box?) Explain the why – e.g. your website is a digital experience with content at the heart, and essential to growing your audience, building your online presence, and generating revenue. All great websites start and finish with a solid website strategy.

SEO 52

SEO PR Customer Journey User-Generated 52

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing