Sun.Nov 10, 2024

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AMP for Email Converts Inboxes to Ecommerce Stores

Practical eCommerce - Marketing

A seemingly forgotten technology enables email recipients to buy products and services in their inboxes. The post AMP for Email Converts Inboxes to Ecommerce Stores appeared first on Practical Ecommerce.

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The state of marketing operations professionals is OK, but it’s going to get much, much better

Chief Martec

Last week, Mike Rizzo and team at MarketingOps.com hosted their annual MOps-Apalooza event with 400+ marketing ops people. I was honored to be one of their keynote speakers, and I’ll share the core theme of my talk with you in a moment. But first… They also released their annual State of the Marketing Operations Professionals , an epic 87-page report that surveyed more than 600 marketing ops pros on almost every facet of their careers.

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Mastering Email Frequency: Best Practices for Consistent Engagement

Vertical Response

Finding the right email frequency is critical for engaging your audience without overwhelming them. How often should you send emails to keep your subscribers interested? In this article, we will explore the impact of email frequency on engagement, the risks of sending too few or too many emails, and the best practices for tailoring your email schedule to your audience.

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What’s happening right now in B2B data

Lusha

Interviewing Our CTO: How Innovation Drives Lusha’s Strategy We’re pulling back the curtain on how Lusha innovates—from coming up with new ideas to tackling the challenges that get in the way. We sat down with our CTO, David Guedalia, to talk about what’s happening right now in B2B data and how we’re using AI to enable our product innovation. Plus, you’ll get a peek into what the CTO team is up to and why it matters to you.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Introducing Breeze Intelligence: The Ultimate Data Enrichment Tool

Six & Flow

Today, the way we collect and use customer data is drastically evolving (and many are finding it a wee bit hard to keep up). Traditional methods, relying heavily on static third-party data, struggle to keep pace with modern buyer journeys—often resulting in CRM clutter, data overload, and inefficiencies that bog down sales and marketing teams. That’s where HubSpot AI steps in; HubSpot Breeze Intelligence is reshaping the data enrichment process and enabling teams to work with intelligent, real-t