Dreamgrow
NOVEMBER 21, 2022
Hey, I’m Stef. Welcome to my Hustlers University review. I’m a digital entrepreneur with 10+ years. Read more. The post Hustlers University Review (The Red Pill Truth?) appeared first on Dreamgrow.
Jeff Bullas
NOVEMBER 21, 2022
TikTok is a potential Facebook killer. It’s a social media platform that allows you to express your creativity via video synced to music in just 30-second bite-sized chunks. TikTok currently has over one billion monthly active users worldwide and the app has been downloaded more than 2 billion times. Why it matters. Social media has changed the game for creators.
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Hubspot Marketing
NOVEMBER 21, 2022
According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines. Gen Z would rather do a quick search on the app and see a visual representation of user-generated content (UGC) in the form of reviews, recommendations, and tips from everyday consumers than read about it. So, if you're ready to boost your discoverability, now is the time to level up your TikTok SEO strategy.
Search Engine Roundtable
NOVEMBER 21, 2022
Out of the Hyung-Jin Kim interview from SMX Next last week, we not only got the scoop on the Coati algorithm but also Hyung-Jin Kim told us that E-A-T is used in every single query, it is applied to everything Google Search does.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
NOVEMBER 21, 2022
As a marketer, SEO or web developer, you know how important it is to keep your WordPress site secure. From using strong passwords and updating plugins to installing a security plugin and monitoring traffic, these tips will help you keep your site safe from hackers. Why security matters for SEO. Website security is often overlooked. However, site security is essential for SEO and digital marketing.
Marketing Insider Group
NOVEMBER 21, 2022
The past few years have brought some exciting developments in the events industry. And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember. Quick Takeaways: Sustainability and corporate responsibility will be key for events run in 2023 and the foreseeable future.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
NOVEMBER 21, 2022
The most controversial World Cup ever is underway and expected to be the most-watched sporting event in the world until the next one in 2026. This is why the marketers are out in force. To that end, here are some important World Cup marketing statistics. Sponsorship. 19 : World Cup tournament sponsors. $7.5 billion : Total revenues for event organizer FIFA. 7 and 69 : Tournament and team sponsors contacted by Bloomberg News based in places where human rights criticism was widespread — the U.S.,
Search Engine Roundtable
NOVEMBER 21, 2022
Bing Webmaster Tools will undergo scheduled maintenance between 10am and 1pm ET today. The Microsoft Bing Search toolset posted this notice at the top of the tool when you login today.
Search Engine Journal
NOVEMBER 21, 2022
A new business tool from TikTok uncovers audience insights that can assist with planning paid and organic content strategies. The post TikTok’s New Tool Gives Businesses Helpful Audience Insights appeared first on Search Engine Journal.
Chief Martec
NOVEMBER 21, 2022
Ever see the miniseries From the Earth to the Moon ? Great story about the Apollo moon missions. I’m pretty sure it was in one of those episodes that I most remember the impactful difference between “unit tests” and “system tests.” Getting people on the moon required a huge number of different component technologies, many each breakthrough innovations on their own.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
NOVEMBER 21, 2022
A new guide to Google's ranking systems will keep you informed about which systems are used to rank search results and which ones are retired. The post Google Publishes Guide To Current & Retired Ranking Systems appeared first on Search Engine Journal.
Practical eCommerce - Marketing
NOVEMBER 21, 2022
Tutorials are a vital component of content marketing and a way to provide value to your target audience. Here are the fundamentals of creating them. The post How to Write a Tutorial to Attract Customers appeared first on Practical Ecommerce.
Many Chat
NOVEMBER 21, 2022
How would you like to turn $5,000 ad spend into a whopping $127,380 in revenue for your coaching program? Tracey Matney, chat advertising strategist at Victory Points Social , has the proven system to help coaches, content creators, and entrepreneurs generate more enrollments while keeping ad costs low, drive participation rates, and prime students to purchase high-ticket items.
Social Media Examiner
NOVEMBER 21, 2022
Has your Facebook business page switched over to the new Pages experience yet? Wondering what’s changing and how it will impact you? In this article, you’ll learn how Facebook’s latest Pages experience works and what you need to update so your organic Facebook business presence makes the right impression. What Is the New Pages Experience […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Lynton Web
NOVEMBER 21, 2022
When was the last time you visited a company’s website and didn’t see at least ONE form? If you can’t think of any, that’s because most companies choose to implement a variety of forms for lead generation purposes. You’ve probably seen forms with messaging like: Contact us! Sign up for a free trial! Register for a webinar! Download your guide! At the end of the day, a form is a transaction.
Neil Patel
NOVEMBER 21, 2022
When you think about search, what comes to mind? I bet you are thinking “Google”. But there is more to search than Google. And even with Google, if you want to succeed you have to think beyond traditional SEO and PPC ads because everyone is using traditional tactics. You must think outside the box. And that’s what I am going to help you do today. So, let’s first go over the trends we are seeing, and then we can go over how you need to adapt.
Search Engine Land
NOVEMBER 21, 2022
Google has added a new spam policy to its search spam policies today, the new spam policy is named “Policy circumvention.” In short, if you find ways to get around the current spam prevention measures, Google may take action on your content, site, or account. The new policy. Google posted the new policy over here , it reads: “If you engage in actions intended to bypass our spam or content policies for Google Search, undermine restrictions placed on content, a site, or an accoun
Hubspot Marketing
NOVEMBER 21, 2022
Content creators and the creator economy are becoming more integral to the success of marketing campaigns. Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023. To gain more insight into the world of content creators, HubSpot partnered with Tilt to survey more than 300 marketing and business-specific content creators.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Roundtable
NOVEMBER 21, 2022
Here we go again, I am reporting about yet another Google search ranking algorithm update over another weekend. That makes it several weekends in a row and I do plan on investigating to see if weekend updates are a real thing or in my imagination.
Search Engine Land
NOVEMBER 21, 2022
Google may have a new shopping competitor on its hands. Shopify is testing a new feature in its app that allows customers to search across all merchants on the platform. How it works. The new “Search for anything” search box enables you to search for items previously purchased, merchants matching the search term, and products sold by any Shopify merchants.
Search Engine Roundtable
NOVEMBER 21, 2022
Google has made a minor updated to the meta tags and attributes that Google supports help documentation and added the two tags Google does not support. Those include the meta keywords tag and HTML tag lang attributes.
Quikly
NOVEMBER 21, 2022
Loyalty programs aren't just a designated channel for brands to offer personalized rewards and incentives to repeat customers. They’re also a strong platform for exercising consumer psychology principles. Scarcity marketing is a tool for encouraging urgency in consumers. Together, the two powerhouse marketing strategies help build brand loyalty — and fast.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Land
NOVEMBER 21, 2022
Facebook and Instagram parent Meta has just rolled out new privacy updates for everyone under the age of 16, or 18 in some countries. New privacy defaults. Starting today, teens will default to more private settings when they join Facebook. For teens already on the platform, Meta recommends making these changes manually. The new privacy settings affect: Who can see their friends list Who can see the people, Pages and lists they follow Who can see posts they’re tagged in on their profile Reviewi
Search Engine Journal
NOVEMBER 21, 2022
Find out how to deal with big brands that bid for your most profitable keywords during the holidays and beyond. The post How To Bypass Big Brands Bidding Up Your Terms appeared first on Search Engine Journal.
Search Engine Roundtable
NOVEMBER 21, 2022
Google seems to have added a new carousel to the movie search results named "why to watch." This carousel contains movie critique reviews, which is not new, but the user interface is new.
Search Engine Journal
NOVEMBER 21, 2022
Rock Content's CMO Vitor Peçanha shares what it takes to be a high-impact leader in a data-first culture. The post Leading A Data-Driven Content Marketing Journey With Vitor Peçanha appeared first on Search Engine Journal.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Roundtable
NOVEMBER 21, 2022
Jeremy Meindl is the co-founder of Target IQ and we spoke about the hotel we are in, its history of it, and the fire he risked his life showing how you cannot burn yourself. Jeremy spoke about his history in a super transparent way and how he got into spam and then became a professional digital marketer.
Vertical Response
NOVEMBER 21, 2022
When emailing customers, it’s essential to nail the tone and voice. Studies have found that on average, for every $1 you spend on email marketing, you can expect a return of $42 so you want to sound like a human, not a robot. Finding the right tone and voice for your business can be tough, but don’t worry – we’re here to help!
CMO Network
NOVEMBER 21, 2022
Thai Union Group (TUG)’s mantra perfectly sums up the emerging form of capitalism – We First Capitalism – necessary to sustain all the shareholders in our collective future even as we grow our businesses.
Businesses Grow
NOVEMBER 21, 2022
This is Thanksgiving Week here in America. I guess at the top of the gratitude list is that I am here at all. I don’t know why, but I’ve been preoccupied with cataloging and rating the times in my life when I could have died. I decided to write about it. Why waste the mental effort? Besides, you could use a break from the marketing stories, right?
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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