Hubspot Marketing

MAY 9, 2025

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Brands have engaged in inclusive marketing for decades, but it is only in recent years that the practice has become more widespread. As an inclusive marketing strategist and consultant, Ive spent the last eight years observing trends in the space.

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Market Trends Marketing Mix Key Performance Indicator Marketers 97

The CMO Survey

MAY 9, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. CMOs Refocus Investments to Maximize Technology, Teams Share Post Share Email Media Sources 1851 Franchise ABC News Acceleration Economy Ad Age AdExchanger AdNews Advertising Age Advertising Specialty Institute AdWeek AdWorld AiThority Alight Analytics AList All Africa American Marketing Association Analytics Insight Associations Now B2B Marketing Bandt.c

CMO 100

CMO Retail Finance PR 100

Martech

MAY 9, 2025

I recently listened to If You Could Live Anywhere by Melody Warnick, a thoughtful guide for remote workers deciding where to settle. While its about choosing where to live, it offers valuable insights for martech professionals, especially about decision-making. At one point, she discusses the concept of FOBO (fear of better options), which is far more insidious than its cousin FOMO (fear of missing out).

New Technology 75

New Technology Price Product Marketers 75

illumin

MAY 9, 2025

In todays fragmented media landscape, marketers are expected to do the impossible: plan campaigns that span multiple channels, deliver consistent results, and maximize every dollar, without ever knowing for sure what the outcome will be. Its not a simple thing to do either. When you consider the various audience segments you have to target, the different advertising channels you need to use, and the tactics you need to implement, forecasting can be rather a daunting challenge.

Advertising 52

Advertising Advertisers Marketing Strategy Marketers 52

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing

Martech

MAY 9, 2025

Marketers often think of retargeting as something reserved for ad platforms, but it’s just as effective in email. Sending follow-up emails based on what subscribers click can turn interest into action, boost conversions and do it all without overwhelming your list. Here’s how one approach proved just that. How retargeting emails help you stay top of mind How often do you check your list when packing for vacation or planning a grocery run?

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Promotion Place Product Branding 82

Martech

MAY 9, 2025

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Chiefmartec.com. Click to enlarge. Scott Brinker of Chiefmartec.com and Frans Riemersma of Martech Tribe released their annual martech landscape this week and counted 15,384 tools, a 9% increase from the 14,106 they counted last year. This year’s census added 2,489 qualified martech tools and removed 1,211 from last years landscape because of acquisition or simply shutting down

Product 86

Product Marketers Marketing 86

Brian Solis

MAY 9, 2025

Brian Solis on Stage at ServiceNow’s AI Summit, Madrid, SpainIrene Iglesias Álvarez, CIO España En el marco de la celebración del evento #PutAItoWork 2025 de ServiceNow, entrevistamos al antropólogo digital y futurista, Brian Solis, para tomar el pulso a la tecnología que más clamores parece estar levantando en los últimos tiempos: la #IA. El antropólogo digital y futurista ahonda en el porvenir de los negocios en un escenario copado por la inteligencia artificial e insta a los CIO a tomar

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Martech

MAY 9, 2025

Whether theyre digital natives or prefer traditional channels, todays customers share one expectation: relevance, wherever and however they engage. But for organizations balancing privacy mandates, data governance, and legacy systems, delivering that kind of personalization at scale is no small feat. Join Adobe for Secure, Scalable Omnichannel EngagementFor the Most Demanding Industries and get an inside look at how leading organizations in complex industries are evolving from fragmented messagi

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Whitepaper Customer 69

AWeber

MAY 9, 2025

Ever wonder why your marketing emails dont always get the traction you hope for? Youre not alone. With inboxes packed and attention spans shorter than ever, even the best-crafted message can be missed if it lands at the wrong time. Studies show that email timing is one of the most important factors in driving opens, clicks, and action. So, when is the best time to send email marketing that actually gets results?

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Retail Shoppers Email Marketing Entertainment 64

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO