Jeff Bullas

JANUARY 16, 2023

Did you know that YouTube is the world’s second most visited website ? In fact, people watch over a billion hours of video on YouTube every day. Mind-blowing. But as with any popular digital platform, YouTube is crowded. Thousands and thousands of creators are trying to make a splash on the platform and get their content found. Brands, wannabe influencers, and mommy bloggers are all riding the wave of video obsession that has infected society.

Entertainment 332

Entertainment User-Generated Price Promotion 332

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. Here, we've rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space. Let's dive in. Table of Contents.

Influencer Marketing 134

Influencer Marketing Gen Z Millennials Price 134

Search Engine Roundtable

JANUARY 16, 2023

Just a couple of days after the December 2022 helpful content update and link spam update finished, we are now seeing another update, an unconfirmed update that seemed to have hit on Saturday, January 14th.

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Search Engine Journal

JANUARY 16, 2023

Automation and AI promise to revolutionize the way many people work, but don’t worry – you’re still going to be needed for a long time. The post Will ChatGPT Take Your Job? appeared first on Search Engine Journal.

SEO 125

SEO 125

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Roundtable

JANUARY 16, 2023

Last week we reported on a comment made by John Mueller of Google about the head section of your HTML and why you should keep it clean. John, on Friday, posted a Mastodon thread explaining more about the head section and how search engines interact with it, especially if there is a lot of JavaScript in it.

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Businesses Grow

JANUARY 16, 2023

Too short for a blog post, too cool to ignore, here are ten short observations on the marketing world worthy of your attention. Starting with … my first revenue from ChatGPT! 1. Revenue from ChatGPT. I just earned my first revenue from ChatGPT when a new client found me by searching for “top 10 marketing experts.” I tried this myself, and the list would shuffle on each query, but I was usually in the top ten.

Entertainment 128

Entertainment Branding SEO Education 128

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Think of it as a direct line to your customers where you can tell them how awesome you are and what pain points you can solve for them. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023.

Marketing Strategy 118

Marketing Strategy Marketing Marketers Retail 118

Search Engine Journal

JANUARY 16, 2023

Don't overlook sitelinks if you're trying to gain more visibility online. Here's what you need to know so you have better chances of gaining clicks. The post Sitelinks: What Are They & How Do You Get Them? appeared first on Search Engine Journal.

SEO 116

SEO 116

Hubspot Marketing

JANUARY 16, 2023

Social media trends change fast. Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. A few other major trend-shifts: Building an active online community is now a critical component of a strong social strategy; social media is becoming the preferred channel for customer service; and funny and r

Social Media Marketing 114

Social Media Marketing Gen Z Millennials Influencer Marketing 114

Search Engine Roundtable

JANUARY 16, 2023

Google Business Profiles seems to be testing, beta testing, the ability for businesses to add more details, to "say more about" their business attributes.

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Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Social Media Examiner

JANUARY 16, 2023

Are your followers ignoring your content? Looking for proven ways to get more engagement on Instagram? In this article, you’ll discover how to optimize and post Instagram content that gets comments, DMs, likes, and shares. Why Is Instagram Engagement Important to Your Marketing? If your main objectives for social media include conversion-focused actions like sales […].

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Marketing Marketers 103

Search Engine Roundtable

JANUARY 16, 2023

Google's John Mueller said that Google Search Console's URL Inspection tool to submit a page to be crawled would probably not see the quota increase anytime soon. He said on Mastodon, "given how much junk we get submitted there, I don't see us increasing those limits.

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Many Chat

JANUARY 16, 2023

If you’re looking to leverage Instagram Stories to promote free and paid events, then Recurring Notifications for Instagram is your golden ticket. Using a simple yet effective Instagram strategy, Superstar Bots and Frazer Brookes have created an evergreen system that attracts leads and nurtures them into Recurring Notifications subscribers in Manychat.

Education 98

Education Promotion Customer Marketing 98

Search Engine Roundtable

JANUARY 16, 2023

Late last week, Google Business Profiles had a bug where uploading images to your business profile would fail. This was reported first by Tim Capper on Twitter on Thursday and the issue continued in through the weekend.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Hootsuite

JANUARY 16, 2023

The TikTok community of BookTok has quickly become one of the leading book recommendation platforms in the world. Its unique combination of social media and book reviews has revolutionized how people find new books to read. But what is BookTok? How do you get started on BookTok? And who are some of its top influencers? We’re here to answer all your questions about BookTok and give you a list of the top 10 books recommended by BookTok this year.

Entertainment 98

Entertainment User-Generated eBook Promotion 98

Search Engine Land

JANUARY 16, 2023

Google Speed Update: New ranking algorithm designed for mobile search. In 2018, Google announced the “Speed Update” – a new ranking algorithm designed for mobile search – would go live later in the year. The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries.

Search Marketers 94

Search Marketers Marketing Marketers SEO 94

CMO Network

JANUARY 16, 2023

Shopify just deleted all meetings from employee calendars. You may not be ready for that, but a meeting diet can slim down schedules and give team members back hours of productive time.

Product 92

Product CMO 92

Search Engine Journal

JANUARY 16, 2023

Target your audience at every stage of the marketing funnel consistently. Here's how to develop a content marketing strategy (with free templates!). The post Downloadable Content Strategy Template And How To Use It appeared first on Search Engine Journal.

Marketing Strategy 91

Marketing Strategy Content Marketing Marketing Marketers 91

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Econsultancy

JANUARY 16, 2023

Instagram is to remove the Shop tab from its homepage navigation bar this February, in what may form part of a wider shake-up that will see the social media platform re-focus on driving ad revenue. Parent company Meta announced the change earlier this week, informing users that the Reels tab will replace Shop, while the content creation button will return to the centre of the navigation bar.

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Zumvu

JANUARY 16, 2023

One of the most memorable scenes in Mary Harron’s 2000 adaptation of American Psycho is the business card scene.

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Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Is your business ready to have its most productive year yet? Here’s what we learned about the industry’s biggest challenges and our expertise on how you can battle them, too.

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Price Marketing Marketers Market Trends 75

Digital Marketer

JANUARY 16, 2023

If you’re thinking about getting a degree at any age, it makes sense to think about the value of that degree. Is the qualification needed for the career you want? Are there alternative paths to that career? Can you develop better skills by gaining experience in work? All of these are perfectly valid questions. After all, getting a degree requires a pretty large investment of both time and money.

Education 74

Education Marketing Marketers Communications 74

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

CMO Network

JANUARY 16, 2023

To be the best, you have to learn from the best. Here are 10 best practices and pieces of advice from customer experience leaders.

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Customer CMO 83

Search Engine Roundtable

JANUARY 16, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

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Vertical Response

JANUARY 16, 2023

Reaching Baby Boomers with Email Marketing. Are you looking to reach out to Baby Boomers through email marketing? You’re in luck – email marketing is one of the most effective ways to engage this demographic. In this blog post, we’ll cover why it’s important to target Baby Boomers with your email campaigns, strategies for creating content that resonates, and best practices for getting the most out of your efforts.

Email Marketing 62

Email Marketing Marketing Marketers Market Segmentation 62

Ariyh

JANUARY 16, 2023

New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 15,558 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Today’s insight is brought to you by… Storyblok Online shopping is much more than just visiting a product page. The entire digital experience counts - it’s what makes the visitor buy, or leave.

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Product Energy B2C Price 52

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Six & Flow

JANUARY 16, 2023

Introduction. A data structure is a critical component of a modern business, as it refers to how data is organized and stored. A data structure ultimately affects how data can be accessed, managed, and analyzed.

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Management Transform 52

Search Engine Roundtable

JANUARY 16, 2023

Mark Saltarelli and I spoke about his history and about B2B digital marketing in part one.

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CRM Digital Marketing Marketing Marketers 67

Buffer Marketing

JANUARY 16, 2023

You’ve heard it time and time again – posting on social media consistently is one of the best ways to grow your account. But it can be hard to fill up content ideas for nearly 365 days. That's why we’ve created this holiday guide of both official and non-official holidays you can post about throughout the year. While it’s important to post content revolving around your business’s products and services, it can also be fun to change things up and post about

Education 117

Education Shipping Food Health 117

Search Engine Roundtable

JANUARY 16, 2023

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding