Aspiration Marketing

DECEMBER 2, 2024

Software as a Service (SaaS) has become one of the fastest-growing industries in the world. Part of its rapid expansion is due to artificial intelligence (AI) and Machine Learning (ML). AI and ML are two similar but distinct forms of technology. This tech uses existing data and automated processing techniques to organize data, optimize digital systems, and make highly accurate predictions about consumer behavior.

Marketers 200

Marketers Marketing 200

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. Google has been the dominant force in the online search market for more than 20 years.

Transform 127

Transform Search Marketers User-Generated Digital Marketing 127

Hubspot Marketing

DECEMBER 2, 2024

Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Their enthusiasm about AI's ability to improve everything from business operations to AI marketing funnels piqued my interest. So when ChatGPT took over the news cycle, after my initial skepticism, I haven’t looked back. While it’s always important to take AI with a grain of salt, it provides companies of all sizes opportunities to personalize marketing, deepen customer intimacy, and i

Customer Journey 121

Customer Journey Copywriting Marketers Marketing 121

Martech

DECEMBER 2, 2024

Marketing teams are leading the adoption of generative AI, but are they using the right tools to drive real outcomes? Predictive analytics helps CEOs and CFOs allocate credit through multi-touch attribution (MTA), while data scientists use it to forecast patterns. However, for marketers, success lies in understanding the interrelationships within programs that drive outcomes.

Transform 105

Transform Analytics Marketers Marketing 105

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Regardless of product, partnering with an influencer can get your business in front of the right audience. But the first hurdle can be challenging: influencer outreach.

Influencer Marketing 92

Influencer Marketing Food User-Generated Affiliate Marketing 92

Marketing Insider Group

DECEMBER 2, 2024

Building a strong online presence is one of the best ways to get your business in front of new eyes. One factor that plays a huge role in search engine optimization (SEO) is the use of high-quality backlinks. These inbound links from other websites signal to search engines that your content is valuable and trustworthy, leading to better rankings and visibility.

SEO 109

SEO Digital Marketing Branding Place 109

yorCMO

DECEMBER 2, 2024

This article explores how a feedback-focused marketing growth strategy can help businesses meet evolving customer needs, boost brand loyalty, and deliver stronger results. The post Unlocking Growth: The Surprising Power of Customer Feedback appeared first on yorCMO.

Customer 105

Customer Branding Marketers Marketing 105

Martech

DECEMBER 2, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

User-Generated 90

User-Generated Retail Marketers Marketing 90

The CMO Survey

DECEMBER 2, 2024

The post Generative AI and Human Expertise Are Revolutionising Ad Relevance appeared first on The CMO Survey.

CMO 100

CMO 100

SocialPilot

DECEMBER 2, 2024

Managing reviews for businesses with multiple locations can be a challenge. But it’s worth the effort! Positive reviews help you climb the search engine ranks, attract new customers, and build trust. On the flip side, negative feedback can damage your reputation. By effectively managing both, you can turn customer feedback into a powerful tool to improve your business and boost your online presence.

Management 73

Management CRM Price SEO 73

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

eBook

Content Marketing Institute

DECEMBER 2, 2024

You can’t tap into the real value of your data if it isn’t clean. Worse, you could steer your efforts in the wrong direction. That’s why you need to learn the basics of data modeling, cleaning, governance, and observability.

Marketers 83

Marketers Marketing 83

Practical eCommerce - Marketing

DECEMBER 2, 2024

Will marketers and brands seek alternatives to publish real-time news and engage with followers? The post X Alternatives Compared, for Marketing appeared first on Practical Ecommerce.

eCommerce 83

eCommerce Marketers Marketing Branding 83

Businesses Grow

DECEMBER 2, 2024

Jaguar has been an easy target for critics after the company re-branded itself with a foppish, silly ad and a strange new logo. However, I am not one of those critics. Today, I’ll explain why I’m the only marketer on earth defending the Jaguar strategy. In fact, they are on the only reasonable path for the brand. Let me be clear that at this point, I am separating the ad/logo from the strategy.

Gen Z 71

Gen Z Food Influencer Marketing Branding 71

Buffer Marketing

DECEMBER 2, 2024

Social media links make it easy for people visiting your website to find your business on social media — an essential first step toward growing your audience. Since every company has a different branding style, you might not want to use a social media platform's traditional icon styling. So, how can you find social media icons that suit your brand?

Branding 97

Branding Communications Place Social Media Marketing 97

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Transform

Six & Flow

DECEMBER 2, 2024

AI is transforming the way we work, and that too at a speed only a few of us could have imagined. Take ChatGPT for example, it hit 100 million active users in just two months, making it the fastest-growing consumer application in history. If that’s not a sign to start leveraging AI, what is? From addressing the fear of AI adoption to why delaying AI adoption is costly for your business, we will explore the impact AI has on your role.

Transform 52

Transform Marketing Strategy Marketers Marketing 52

Duct Tape Marketing

DECEMBER 2, 2024

Weekend Favs November 30th written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

User-Generated 41

User-Generated Analytics Communications SEO 41

Six & Flow

DECEMBER 2, 2024

2024 hasn’t been an easy year for many in B2B. With fluctuating market conditions, growing competition, and declining win rates, sales leaders are struggling to hit their targets. Add in longer sales cycles, and it’s clear that increasing your pipeline alone won’t solve the problem.

Customer 52

Customer Inbound Marketing Marketers Marketing 52

Litmus

DECEMBER 2, 2024

You’re ready to schedule an email, but last-minute additions and competing digital marketing priorities keep pushing the date back. Does that sound familiar? Having an actionable plan with clearly defined goals is key to sending emails on time. Use this guide to unlock actionable insights from campaign planning through launching your next successful campaign.

Copywriting 63

Copywriting Email Marketing Key Performance Indicator Whitepaper 63

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Transform

Duct Tape Marketing

DECEMBER 2, 2024

Duct Tape Marketing’s Next Chapter: Leadership Transition Announcement written by Jordan E read more at Duct Tape Marketing At Duct Tape Marketing , we’ve always believed in the power of consistency, clarity, and continuous evolution—both in the marketing systems we create and how we grow as an organization. Today, we’re excited to share an important update about our leadership team and the future of Duct Tape Marketing.

CMO 41

CMO Thought Leadership Marketing Strategy Management 41