Fri.Jul 08, 2022

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Drive Online Sales With These 5 Search Optimizations via @sejournal, @lorenbaker

Search Engine Journal

Discover five essential ways how you should optimize your ecommerce website for maximum exposure and ROI. The post Drive Online Sales With These 5 Search Optimizations appeared first on Search Engine Journal.

eCommerce 135
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Time for a Content Reboot? Here’s How To Tell [Rose-Colored Glasses]

Content Marketing Institute

A great content strategy should shape and change what you’ve said in the past – and what you’ll say in the future. Robert Rose explains how to reboot your strategy (with a little help from your fans).

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Google Creates A Landing Page With Major Ranking Updates Timeline

Search Engine Roundtable

Google has created a new landing page in the Google Search Central help documentation section for the latests major algorithm updates. This is only the updates Google deems "relevant to website owners" and most hyperlink to their announcements on their blog about these updates.

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Why Your Nonprofit Should Invest in Search Engine Optimization

Hubspot Marketing

Every company needs a strong marketing strategy — even nonprofits. However, most nonprofits haven't considered investing in search engine optimization (SEO), even though it can have one of the highest returns on investment. SEO, specifically for nonprofits, is the process of optimizing your website to increase organic visibility when people search for topics like education, fundraising opportunities, volunteer opportunities, or other aspects that promote your mission.

SEO 131
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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The latest jobs in martech

Martech

Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire, please submit your listing here — please note that we will not post listings without a salary range. July 8. Growth Product Manager @ Quorum (U.S. remote). Salary: $110,000 – $150,000 Conduct user and market research to build out business cases for new products and then turn those business opportunities into clearly defined product roadmaps a

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New Improved Google Ads Location Targeting Options

Search Engine Roundtable

Google Ads seems to have added new location targeting options for your campaigns that let you better control who is seeing your search ads in Google. The options let you set who sees the ads and who is excluded from the ads.

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Google Ad Editor Version 2.1 With Overview Page Design

Search Engine Roundtable

Google has released Google Ads Editor version 2.1 that comes with a new look that is more colorful. The redesign seems way more enjoyable to look at and use than the current version. This was confirmed by Ginny Marvin, the Google Ads Liaison who said version 2.1 is now out.

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14 Must-Know Tips For Crawling Millions Of Webpages via @sejournal, @martinibuster

Search Engine Journal

Audit enterprise-level websites with these tips that will save you time in crawling millions of web pages. The post 14 Must-Know Tips For Crawling Millions Of Webpages appeared first on Search Engine Journal.

SEO 103
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Daily Search Forum Recap: July 8, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Check out the new Google Ads Editor, version 2.1.

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How this influencer grew her online business with ManyChat

Many Chat

Influencer marketing, like any business, takes time, dedication, and some clever skills to boot, especially if you want to make a splash on one of the biggest platforms on social media—Instagram. Not only do you need a powerful content creator who is charismatic with a great personality and some excellent marketing skills, but you also need to understand how to cater to your followers and give them value time and time again.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Google: Ratio Of Follow To Nofollow Links Never Causes SEO Issues

Search Engine Roundtable

Google's John Mueller said on Reddit that any SEO or search ranking issues your site has would not be related to any sort of ratio between follow to nofollow links on your site. John said it is just not a thing and not the cause of any ranking issues.

SEO 105
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Twitter Buyout Uncertain As Elon Musk Pulls Out Of Deal via @sejournal, @MattGSouthern

Search Engine Journal

Elon Musk is trying to back out of his $44 billion agreement to acquire Twitter, as per a filing with the Securities and Exchange Commission. The post Twitter Buyout Uncertain As Elon Musk Pulls Out Of Deal appeared first on Search Engine Journal.

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The Best 2022 Digital Marketing Trends that Maximize Profit

Sachs Marketing Group

On a large scale, digital marketing has not changed much in 2022. You want your website to rank well, you want to have an interesting social media presence, you want to dominate the local competition for your respective niche or industry, and you want to look into the benefits of promoting and selling your products or services through ecommerce. But on a more granular level, businesses should beware of the way the landscape is changing to favor online and offline interaction, a shift in SEO stra

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Google Merchant Center Website Needs Improvement Policy Update: No Longer Disapproved

Search Engine Roundtable

Two years ago, Google made a new Google Merchant Center policy named Website needs improvement. Well, now free listings accounts with this issue status are still active, but their products have limited visibility on Google.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Unbound Group on its new marketplace: ‘it’s about better serving the customer base’

Econsultancy

Is this the age of the retailer marketplace? Over the past 24 months, a diverse array of retailers have taken steps to launch online marketplaces: from outdoor clothing brands such as Decathlon and Mountain Warehouse to supermarkets like Kroger and Carrefour, DIY stores such as B&Q, craft supplies retailers like Michaels, and many more. These marketplaces range from the focused and curated to the.

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Most Viewed Video Ads: Summer Travel 2022

illumin

2022 is proving to be a big year for the travel and tourism industry. After nearly two years of pandemic-related hiatus, global leisure and business flights have risen to levels not seen since 2019, showing that a ‘major recovery’ is underway for the industry (source: CNBC). Our list of Most Viewed Video Ads for […]. The post Most Viewed Video Ads: Summer Travel 2022 appeared first on AcuityAds Inc.

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Search News Buzz Video Recap: Google Ranking Update, Twitter Nofollows, More On Links, Google Features Come & Go and PPC News

Search Engine Roundtable

This week, I published the monthly Google webmaster report - a great place to catch up on the Google news. Google may have done another algorithm update on July 5th and July 7th. Google created its own landing page for its algorithm.

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Marketing psychology: How sound affects consumer behaviors

Quikly

The consumer journey is often a “noisy” experience. Customers are met with numerous brands, marketing messages and purchase decisions that they have to sort through. Sometimes, those choices require a non-traditional solution: sound.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Email Client Market Share in June 2022

Litmus

What are the top email clients in June 2022? Here’s a look at the most popular email clients by open environment, mobile, webmail, desktop, Dark Mode vs. Light Mode—plus the shifts that took place from May to June 2022. Before we jump in, we’ve got an update. We’ve added detection for the following nine email clients: Orange.fr. QQ Mail. Bell Mail. 163 Mail.

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Why People Don’t Respect Marketers & How to Elevate the Marketing Profession

Digital Marketer

As a marketer, you aren’t getting the respect you deserve. You are a hard worker that loves what you do. You have spent years learning an ever-evolving list of skills, testing and refining your craft as technology and society have chaotically shifted drastically. You help businesses to make more money, allowing them to hire more people, create better products, and build empires of sustainable revenue.

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Types Of Mobile Marketing Services In 2022

OnPassive Marketing

Mobile marketing is a vast subject, with so many aspects to be looked at. The possibilities are endless, from apps for your phone to a remote control for your TV. This article will take you through 5 of the most common mobile marketing services in 2022 and discuss their involvement. Introduction To Mobile Marketing Services. 1. Mobile marketing services allow businesses to communicate with their target audiences through mobile devices like smartphones and tablets. 2.

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Why You Should Hire a Full-Time TikTok Manager

Digital Marketer

My screen time is up to 8 hours some days. Admittedly, a lot of that is my own personal scrolling addiction, but at least 2 of those per day are spent doing work-related research on TikTok. “Research on TikTok? You mean…watching TikToks?” Yes. Exactly. And I get paid to do it. Getting familiar with the trends, the lingo, the songs, what goes viral (and what doesn’t) is an essential part of establishing your brand on TikTok.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The New Google Europaallee Campus In Zurich

Search Engine Roundtable

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Is Your Content The Right Fit For Your Audience? Learn About Context Marketing And How to Apply it

Digital Marketer

Successful businesses know ?their consumers are constantly evolving. The modern consumer is selective when they consume media. They don’t appreciate top-down marketing strategies anymore. Rather, they want businesses to cater their content according to their needs and not the other way round. Context marketing is an excellent solution for any brand that wants to up its advertising game.

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How to Easily Increase Online Sales for a Small Business

Exposure Ninja

Whether you’re operating as a one-man band or a full orchestra, selling more seats to your next gig is a crucial way of generating income — and increasing your chances of a standing ovation. But how can small businesses easily increase their online sales , attract new customers and convert website visitors without the resources of multinational giants?

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The future of headless web content management

Martech

Old-timers (like me!) in web content & experience management (WCM) will remember an early entrant called RedDot. Founded in Germany during the mid-1990’s, the platform originally had the somewhat prosaic label of “InfoOffice CMS.” Yet the plucky upstart boasted an important innovation: an in-context editorial interface showing the published page with the editable blocks marked off by a red dot that you would click to get a pop-up editorial window.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How to Get High-Quality Backlinks for SEO

Sachs Marketing Group

Backlinks remain a key part of any website’s long-term SEO strategy, even though good backlinking is both unreliable, and difficult to achieve. While search engines have come a long way since the days of Netscape, the basic principle behind any good search engine remains the same: all data ultimately serves to help the algorithm better sort new and existing information and provide users with relevant, experienced, and authoritative content.

SEO 89
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Is your digital strategy optimized for Gen Z young adults?

Martech

When you think of young adults, do you picture a crowd of Millennials whiplashing between FOMO and YOLO? Then it’s time to update that mental image! Today’s young adults are members of Gen Z – the generation coming up behind Millennials. And, as such, they have a different set of behaviors, attitudes and expectations for brands than the YOLO crowd did.

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