Aspiration Marketing

JULY 3, 2025

Ever find your team stretched thin, scrambling to onboard new hires just as critical projects ramp up? What if you could sidestep that constant pressure? Building a talent pipeline offers a strategic advantage, allowing you to connect with potential candidates before urgent needs arise. This approach moves beyond simply filling vacancies to cultivating relationships with individuals who possess the skills your company will need in the future.

Marketers 179

Marketers Marketing 179

Search Engine Roundtable

JULY 3, 2025

Similarweb released a report shows that since the launch of Google AI Overviews in May 2024, zero-click search (as coined by Rand Fishkin) grew 13 percentage points, from 56% to 69% in May 2025 - just a year later.

141

141

Search Engine Journal

JULY 3, 2025

Clicks are down. Impressions are up. Welcome to The Great Decoupling. Here's what that means for your brand visibility. The post Explaining The Great Decoupling To C-Level appeared first on Search Engine Journal.

Branding 124

Branding SEO 124

Sprout Social

JULY 3, 2025

Social media is a storefront, and fashion influencers could be your next front-window display. But with new creators popping up daily, finding the right ones takes more strategy than instinct. 40% of Australians said they’d bought something online after seeing it on social media. Among younger Aussies, that number jumps to 70% when influencers are involved.

Fashion 93

Fashion Gen Z Branding Influencer Marketing 93

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Search Engine Journal

JULY 3, 2025

Join this actionable and data-backed webinar on what drives visibility in AI search. Hear about the insights, mistakes, and strategies that are reshaping SEO now. The post Are You Still Optimizing for Rankings? AI Search May Not Care. [Webinar] appeared first on Search Engine Journal.

SEO 109

SEO Digital Marketing Marketers Marketing 109

The CMO Survey

JULY 3, 2025

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Research: Marketing Tech Is Broken. Here’s How to Fix It Share Post Share Email Media Sources 1851 Franchise ABC News Acceleration Economy Ad Age AdExchanger AdNews Advertising Age Advertising Specialty Institute AdWeek AdWorld AiThority Alight Analytics AList All Africa American Marketing Association Analytics Insight Associations Now B2B

CMO 100

CMO Retail Finance PR 100

Seth's Blog

JULY 3, 2025

A friend sorts his records in an interesting way: not by name or genre, but by which musicians are friends with each other. That means some shelves are very crowded, and I’m imagining a few notorious artists have plenty of room all to themselves. It’s possible that we sort the folks in our lives this way as well. The people who can be counted on, who are part of a larger circle, who are dynamic or interesting or selfish… lots of shelves, available to anyone willing to put in th

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96

Martech

JULY 3, 2025

Most marketing measurement models operate on a simple assumption: effects are additive. Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300. But in reality, marketing often defies this logic. Some efforts multiply the effects of others. And in some cases, combined initiatives create outcomes that are greater than the sum – or even the product – of their parts.

Marketing 77

Marketing Marketers Advertising Advertisers 77

Buffer Marketing

JULY 3, 2025

Let’s be honest — growing on social media while working full-time (and still trying to rest and live life) is no small feat. There were seasons when I promised I’d post every day. I’d open Buffer, make a beautiful calendar, and tell myself this would be the month I showed up consistently. And then… work got busy. Or I hit a creative wall.

Energy 89

Energy Product Place Social Media Marketing 89

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

Retail

Search Engine Journal

JULY 3, 2025

A practical list of reliable WordPress plugins every website owner should consider, from SEO to caching, security, backups, and more. The post Essential WordPress Plugins Every Site Should Have appeared first on Search Engine Journal.

SEO 123

SEO 123

Search Engine Roundtable

JULY 3, 2025

Last November, Google began to power some of the people also ask results with AI Overviews. Historically the people also ask were featured snippets, but now they can be featured snippets and/or AI Overviews. Data from Mark Williams-Cook of AlsoAsked said that 12.6% of the people also ask results are AI Overviews.

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118

The Drum

JULY 3, 2025

As Channel 4, ITV and Sky join forces in Cannes to launch a premium video advertising marketplace, it’s a sign of a bold reboot for the future of TV – anchored in its greatest superpowers. Married at First Sight. The Masked Singer. MobLand. Ask commercial leaders from the UK’s biggest broadcasters about their latest TV obsessions, and you might not expect them to choose shows from rival channels.

Price 88

Price Advertising Advertisers 88

Search Engine Roundtable

JULY 3, 2025

Google is notifying some advertisers that their ads with message assets will stop serving on September 1st, and won't be able to create new ones on August 1st, if the phone numbers remain unverified.

Advertising 76

Advertising Advertisers 76

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing

The Drum

JULY 3, 2025

What happens when creatives stop fearing data and start using it? In conversation with The Drum at Cannes, Adverity and Reckitt unpack how AI and analytics can spark – not stifle – big ideas. Watch now. “Imagine you're a five-year-old and your parents have locked up all the Lego in the world in this secret cupboard… you know that you want to build some stuff, but you've only got limited access to it,” says Lee McCance, chief product officer at Adverity.

Analytics 110

Analytics Product 110

Marketing Insider Group

JULY 3, 2025

In the ever-changing world of SEO, it’s easy to get caught up in the latest trends and techniques. Social media algorithms, new search engine updates, and keyword optimization strategies often steal the spotlight. However, one content format has remained consistently powerful for SEO: long-form content. But why does long-form content still matter in a time when quick, bite-sized information seems to dominate the internet?

SEO 62

SEO User-Generated Management Branding 62

The Drum

JULY 3, 2025

Digital media consultant Mark Challinor continues our News Horizons series , talking to the people shaping tomorrow’s media. This week, he sits down with Dietmar Schantin. Dietmar Schantin is the principal of IFMS Media and co-founder of the AI Collective, advising leading news organizations worldwide on digital transformation, AI integration and newsroom strategy.

Transform 75

Transform 75

Search Engine Roundtable

JULY 3, 2025

Google has added AI Max to the search match types in the Google Ads interface. If you click on the Keywords tab in the Google Ads console, and then segment by "Search terms match type" you should see it.

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79

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Martech

JULY 3, 2025

Amazon Ads. It’s an expansive ecosystem of tools, insights and performance levers, many of which remain underutilized or unknown by brands and marketers. To ensure your brand gets the most from Amazon, let’s highlight the year’s key features, tools and integrations you might have missed — some old, some new and all effective at driving awareness and conversions. 1.

Retail 63

Retail Gen Z Shoppers Advertising 63

The Drum

JULY 3, 2025

To judge excellence, you have to assess it correctly, says Christine Shoaf at Momentum Worldwide. One Cannes Lions category must change – or risks falling out of step with the industry. The Brand Experience & Activation category at Cannes Lions has outgrown itself. With 2,332 entries this year – the highest of any category, for the second year running – it’s become clear the current structure isn’t serving the work, the juries, or the industry.

Branding 64

Branding Retail Customer Marketing 64

Seth's Blog

JULY 3, 2025

As many of my readers get ready for a long weekend, here are two of my books now on discount at Amazon–for another few days. This is Strategy is 90% off on the Kindle. $3! And This is Marketing is discounted as well. If you’ve read or listened to either one, here’s a new AI tool I just built as a free bonus.

Marketing 88

Marketing Marketers 88

The Drum

JULY 3, 2025

Mobile gaming in the Asia Pacific region is exploding – and esports is leading the charge. Why? And how are brands riding the wave? The APAC gaming market is huge, with mobile gaming emerging as the largest and fastest growing slice of the market – revenues are expected to hit $282bn by 2030. Esports is at the epicenter of the explosion, and is set to soar at a growth rate of 20.88% over the next 10 years.

Branding 75

Branding Marketing Marketers 75

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

SocialPilot

JULY 3, 2025

Still struggling to turn LinkedIn visibility into real business opportunities? You’re posting consistently, showing up with value, and even getting a few likes, but the engagement just isn’t translating into leads. The truth is, LinkedIn isn’t just about broadcasting content – it’s about starting conversations, building trust, and staying top-of-mind with the right people.

Thought Leadership 52

Thought Leadership User-Generated Education Branding 52

The Drum

JULY 3, 2025

The work is the brand’s first from ad agency Leith and was shot in a popular Glasgow café. Once again, Lovehoney is flipping expectations on sexual wellness advertising with a new creative platform from newly appointed ad agency Leith. ‘Feel the Lovehoney’ celebrates sexual happiness with unapologetic confidence while circumventing ad restrictions through the use of suggestion and innuendo.

Branding 71

Branding Advertising Advertisers 71

Welcome Software

JULY 3, 2025

AI can't read your mind, and to make it worth your while as a marketer, you've got to feed it with all the right information. Today, we're talking about how to write AI instructions. And nope, that does not mean AI prompts—that's a whole other blog. Looking for how to write (much) better AI prompts ? Look no further. The more effective system instructions you have for AI agents , the better their output will represent your brand, understand your guidelines in AI responses and content, and

User-Generated 52

User-Generated Key Performance Indicator Transform Logistics 52

The Drum

JULY 3, 2025

“Local is so important because of the content that local stations bring to their communities,” says Tara Gotch, executive vice-president of commercial at Comscore. “What drives the whole ecosystem is having a measurement source that can measure that.” It’s easy to overlook just how foundational local TV is - especially for those immersed in digital.

Advertising 85

Advertising Advertisers Marketing Marketers 85

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Search Engine Roundtable

JULY 3, 2025

Microsoft will be laying off about 4% of its workforce, which is about 9,000 employees. It is unclear if any of those jobs are across the Bing, Copilot or Microsoft Advertising businesses, or any search-related business.

Advertising 100

Advertising Advertisers 100

The Drum

JULY 3, 2025

Jonathan Wise was the global strategy director on Shell for two years while at the WPP agency J Walter Thompson (now VML). So, why is he now backing a UK ban on advertising and sponsorship by fossil fuel companies? Times change — and so can our choices. When I worked on Shell, I was seconded to their UK HQ for seven months, the thirteenth floor building on the edge of the Thames.

Health 87

Health Advertising Advertisers Marketers 87

Six & Flow

JULY 3, 2025

You might have a fancy newsletter template and the occasional donor thank-you email queued up, but if you’re not being strategic , data-driven , and supporter-focused , you’re leaving serious results on the table.

Email Marketing 52

Email Marketing Marketing Marketers 52