Aspiration Marketing
JUNE 24, 2022
After a growth-driven website redesign, you can't just "Set it and Forget It" anymore! In the "good old days," websites were relatively static. A company might spend many months--sometimes even a year or more--on a website redesign, get everything perfect (or what seemed perfect), and leave it alone for several years until it was time for a new look.
Search Engine Roundtable
JUNE 24, 2022
Google's John Mueller said once again that "keywords in domain names are overrated." He and Googlers over time have said this numerous times over the years and he said it again. Instead he said "pick something for your business, pick something for the long term.".
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Search Engine Journal
JUNE 24, 2022
Both the Google Search Console and Google Analytics offer insights into your digital presence and performance, but they report data in different ways. Here's why. The post Google Analytics & Search Console Data Never Match – And Here’s Why appeared first on Search Engine Journal.
Search Engine Roundtable
JUNE 24, 2022
Google's John Mueller said it is safe to ignore black hat traffic, he said it is just spam and there is no need to worry about it from an SEO perspective. He said on Twitter that black hat traffic is just spam and you should ignore it.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
JUNE 24, 2022
Indexability problems can cause your rankings to plummet and your site traffic to dry up quickly. Here are 11 tips to improve your website's indexability. The post 11 SEO Tips & Tricks To Improve Search Indexation appeared first on Search Engine Journal.
Hubspot Marketing
JUNE 24, 2022
Having a digital presence is critical for any business looking to reach new audiences. SEO, social media, and paid search are three powerful opportunities to get your products or services in front of more customers. But when you're first starting out as a business owner, expanding your digital reach can feel overwhelming — where to even begin? In celebration of Google's International Small Business Week, which is anchored on the UN's micro, small, and medium-sized enterprises day, we've created
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
JUNE 24, 2022
At SEODay 2022, Google Search Advocate John Mueller spoke about the impact of page experience on search rankings and changes to how Google scores sites. The post New Updates To Google Page Experience Scoring Revealed At SEODay appeared first on Search Engine Journal.
Search Engine Roundtable
JUNE 24, 2022
Google is testing a dynamic keyword insertion feature for Google Shopping Ads where it may insert the material in the product if used in the searcher's query. I do not know if this is 100% new or not but it might be.
Search Engine Journal
JUNE 24, 2022
Ahrefs analyzed close to 9 billion clicks across over 146,000 websites to determine how often keyword terms remain hidden in GSC. Here's what they found. The post Keywords Hidden For 46% Of Google Search Console Clicks: Ahrefs Study appeared first on Search Engine Journal.
Search Engine Roundtable
JUNE 24, 2022
Back in March, Gary Illyes and friends hinted that they may try creating short form video content for the Google help documents. Well, Google's Alan Kent produced one of the first ones on the topic of why it is important to specify image dimensions.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
JUNE 24, 2022
Google's John Mueller answers if Google crawls and uses links found in structured data. The post Does Google Crawl URLs In Structured Data? appeared first on Search Engine Journal.
Martech
JUNE 24, 2022
Earlier this year, revenue orchestration platform LeanData released a report suggesting that lead management remains a “heavily manual” process. Based on a survey of more than 1,700 sales, marketing and operations professionals, the results showed that, despite all the talk of digital transformation, the number two challenge for revenue teams was too many manual processes and not enough automation (the number one challenge was insufficient pipeline).
Search Engine Journal
JUNE 24, 2022
Google quietly announced it will now crawl the first 15 MB of a webpage. Anything after this cutoff will not be included in rankings calculations. The post Googlebot Crawls & Indexes First 15 MB HTML Content appeared first on Search Engine Journal.
Martech
JUNE 24, 2022
Remember the GEICO TV commercial where Caleb the Camel swaggers through an office shouting, “Guess what day it is?” Now picture me hanging over your cubicle and waving my hands to get your attention. “Mike, Mike, Mike, Mike, Mike! Guess what time of year it is!” “Time to think about the holidays?” you answer in a voice filled with dread.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Econsultancy
JUNE 24, 2022
Beauty Pie raised $100m in funding last September to help further its expansion plans, which it says will involve “more warehouses, pop-up shops and a new membership model (for devotees).” This round of funding follows on from the huge growth Beauty Pie generated during the pandemic, with the brand doubling its number of members and turning a profit in the fiscal year 2021.
Content Marketing Institute
JUNE 24, 2022
Some pundits suggest companies focus on growth marketing over purpose-led marketing in an economic downturn. But Robert Rose argues that approach won’t necessarily give the expected results. Here’s why.
Litmus
JUNE 24, 2022
Email designers, developers, and marketers: Want to elevate your skill set (and add “Litmus Certified” to your credentials)? Now’s your chance! Back by popular demand, we’re kicking off Litmus Certified again: hands-on workshops to elevate your email skillset using Litmus. This year’s Litmus Certified grads will emerge with today’s most relevant email tips & tricks, mastery in the Litmus platform, and the confidence to take their email contributions to new heights.
Martech
JUNE 24, 2022
Enterprise customer data platform ActionIQ has announced the launch of a new product, CX Hub. The company has also rebranded as AIQ. The CX Hub is designed as a set of modules offering self-service access to customer data, allowing users to build audiences and orchestrate experiences at scale. After eight years of growth as a CDP serving B2C, media and other sectors, the changes represent a “new approach to our product and brand,” said CEO and co-founder Tasso Argyros in a release.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
JUNE 24, 2022
What makes an amazing landing page? Read on to discover the features of a good landing page and be inspired with these five examples. The post 5 Amazing Landing Page Examples To Inspire Your Own appeared first on Search Engine Journal.
Zumvu
JUNE 24, 2022
We use data every day — in different forms — to make informed decisions. It could be through counting your steps on a fitness app or tracking the estimated delivery date of your package.
Quikly
JUNE 24, 2022
While there may have been a time when consumers only expected brands to ensure seamless experiences and quality products, consumer expectations are steadily moving beyond products and services.
Search Engine Journal
JUNE 24, 2022
Shopify has released its Summer ’22 Edition, adding more than 100 new features - including NFTs, Twitter shopping, and tap-to-pay on iPhone. The post Shopify Unveils 100+ New Updates & Features appeared first on Search Engine Journal.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Quikly
JUNE 24, 2022
If you’ve gained some background knowledge on brand humanization, the process of attaching human personality and emotions to a brand in hopes of making consumer buying decisions easier , you know just how tricky it can be.
Search Engine Journal
JUNE 24, 2022
Save more resources by automating media buy and personalizing ad delivery. Read on and reap the benefits of programmatic advertising. The post A Complete Guide To Mastering B2B Programmatic Advertising appeared first on Search Engine Journal.
CMO Network
JUNE 24, 2022
I sat down with Jeff Scult, the Founder and Chief Creative Officer to talk about his incredibly inspirational journey that started as a personal quest to create and reimagine world’s most perfect tee back in 2017.
Search Engine Roundtable
JUNE 24, 2022
This week, we had some interesting tremors and ranking shifts from an unconfirmed Juneteenth Google search ranking update that really spiked a day or so ago. Google News revamped its design.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Litmus
JUNE 24, 2022
Personalizing email content is essential to create a unique email experience, but it’s only possible if you have data. Most brands will collect preferences on sign-up, and track on-site behavior and interests, as well as gain even more data through email communication. Now you have all that data, what can you do with it? You can create amazing personalized experiences for email subscribers. .
Search Engine Roundtable
JUNE 24, 2022
Here is a recap of what happened in the search forums today.
Search Engine Journal
JUNE 24, 2022
Think a 4-day work week is impossible for your marketing team or business? Think again. Joe O'Connor explains in this episode of the SEJ Show. The post The Four Day Work Week – Will It Work For Your Marketing Team? [Podcast] appeared first on Search Engine Journal.
Marketing Blogo
JUNE 24, 2022
Originally posted on September 13, 2021 @ 10:59 amHey there! I welcome you to our guide on what is search engine marketing, or SEM (paid advertising, paid search ads). In this post we’ll be going through how search engine marketing works, and more essentially, things that makes it exceptional in digital marketing, and why it’s.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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