Aspiration Marketing

FEBRUARY 17, 2023

The boss says it's time to get a company blog up and running. Someone introduced them to the idea of inbound marketing , and they're all in. The ball's in your court, so.now what? The internet is chock full of tips and tricks for starting a blog (believe us, we know), and you can easily spin through your waking hours just trying to make sense of the conflicting information in some of these posts.

Inbound Marketing 130

Inbound Marketing Marketing Marketers Content Marketing 130

Search Engine Journal

FEBRUARY 17, 2023

Google's expanded guidance on links and how it tracks surprisingly close with algorithms and HTML best practices The post Four Takeaways from Google’s Updated Link Guidance appeared first on Search Engine Journal.

SEO 128

SEO 128

Econsultancy

FEBRUARY 17, 2023

Value-based healthcare is the simple idea that a healthcare system must be designed to deliver value for patients. This means judging the system by patient outcomes and the costs to achieve them, and organising care around patients’ medical conditions Harvard Professor Michael E. Porter and Elizabeth O. Teisberg’s 2006 book, Redefining Health Care Creating Value-Based Competition on Results.

Customer 117

Customer Health Analytics 117

Search Engine Roundtable

FEBRUARY 17, 2023

Gary Illyes posted a new blog post on the Google Search Central site asking all of you to stop using 403 and 404 server status codes to reduce the crawl rate of Googlebot. He said they have seen an uptick in the number of sites and CDNs doing this and they need to cut it out.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Journal

FEBRUARY 17, 2023

Every search engine is different. Transform your search strategy by incorporating an integrated approach to stay ahead of the game. The post Building An Integrated Search Strategy appeared first on Search Engine Journal.

Transform 109

Transform SEO 109

Econsultancy

FEBRUARY 17, 2023

Mike Fantis is VP Managing Partner at performance marketing agency DAC Group. We caught up with Mike to find out more about his role. We also discuss marketing budgets, the importance of first-party data, and what’s to come as we head further into the year. My role is split across running the UK operations, managing key accounts, client management, and heading up the marketing and business.

Performance Marketing 107

Performance Marketing Marketing Marketers Management 107

Search Engine Roundtable

FEBRUARY 17, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. FYI.

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Search Engine Journal

FEBRUARY 17, 2023

Over 600,000 active installations of ShortPixel Enable Media Replace WordPress Plugin The post WordPress Vulnerability: ShortPixel Enable Media Replace Plugin appeared first on Search Engine Journal.

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Search Engine Roundtable

FEBRUARY 17, 2023

Several months ago, Google tested displaying a left-hand sidebar filter on the desktop search interface. Google is doing something similar on mobile search, but now they are tucking the search menu items, video, images, maps, etc., in a left bar menu.

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Martech

FEBRUARY 17, 2023

The use of large language models like those developed by ChatGPT and Google are going to impact traditional search. There’s no doubt about that — and the changes are imminent. Some commentators see trouble looming. Chris Penn of TrustInsight recently told us : “(I)f unbranded search is the lion’s share of your search traffic, particularly your converting search traffic, you should be very concerned.

eCommerce 97

eCommerce User-Generated Analytics Direct Marketing 97

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Roundtable

FEBRUARY 17, 2023

Microsoft Bing has added a "more" button on some featured snippets in the mobile search interface. When you click on the more button, there is this brief and subtle animation that opens up more details from the site.

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Search Engine Land

FEBRUARY 17, 2023

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form content is best for when you want to share an opinion, pass along important news or updates, or provide a bite-sized nugget of value. However, there’s a right way and a wrong way to create short-form content – and a right time and a wrong time to publish it.

Entertainment 96

Entertainment User-Generated SEO Education 96

Search Engine Roundtable

FEBRUARY 17, 2023

John Mueller of Google said not all Googlebots use the same rendering engine, in fact, not all Googlebots need to do rendering John added. So while the main desktop and mobile Google search crawlers, the main Googlebots, do rendering and render JavaScript pretty well, not all the Googlebots do or need to.

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Search Engine Land

FEBRUARY 17, 2023

YouTube has the second-highest number of active users making it the world’s most popular video-first social media platform. The platform can be credited with keeping viewers engaged since its launch in 2005. Clearly, YouTube is doing something right with its algorithm, but what is it doing that’s so effective? We wanted to find out, so we read YouTube’s creator documentation and watched a lot of content to discover how YouTube works.

User-Generated 96

User-Generated Fashion Marketing Marketers 96

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Roundtable

FEBRUARY 17, 2023

Did you see the scrollable and expandable features in some user experiences with the Google Search knowledge panel and answer boxes?Well, here are examples of both - I am not sure if they are new, for some reason, I don't think they are - but I don't think I've covered it before.

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Search Engine Land

FEBRUARY 17, 2023

During a recent private meeting with a leading ad agency, Microsoft presented a demo of the updated Bing and revealed its intention to permit paid links within search result responses, according to an anonymous ad executive who attended the meeting. Big plans for the future. Microsoft anticipates that the Bing AI chatbot’s more human-like responses will attract a larger user base for its search feature, resulting in an increase in advertisers.

User-Generated 92

User-Generated Advertising Advertisers Product 92

CMO Network

FEBRUARY 17, 2023

Keeping and motivating your top talent as budgets continue to be stretched should be one of the key focus areas for every CMO.

CMO 98

CMO 98

Search Engine Land

FEBRUARY 17, 2023

As I go down the rabbit hole of exploring the new Microsoft Bing AI with ChatGPT , I keep finding more and more interesting answers. One such example is when I ask Bing Chat a question and it sources itself as one of the answers. Yes, Bing Chat can list bing.com as a citation for an answer in its search results. So in a sense, the AI is becoming the journalists on some level.

Health 91

Health Food Management SEO 91

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Social Media Examiner

FEBRUARY 17, 2023

Curious how AI can enhance your NFT project? Looking for AI tools to create NFT art? In this article, you'll discover how to use AI tools to create and promote NFT projects. Why Use AI Tools for NFT Projects Many aspects of NFT projects require the experience of multiple disciplines. There is the artwork, the […] The post Using AI to Create and Promote NFTs appeared first on Social Media Examiner.

Promotion 78

Promotion 78

Search Engine Land

FEBRUARY 17, 2023

Google is warning against using 404 and other 4xx client server status errors, such as 403s, for the purpose of trying to set a crawl rate limit for Googlebot. “Please don’t do that,” Gary Illyes from the Google Search Relations team wrote. Why the notice. There has been a recent increase in the number of sites and CDNs using these techniques to try to limit Googlebot crawling. “Over the last few months we noticed an uptick in website owners and some content delivery netw

SEO 90

SEO 90

Marketing Sherpa

FEBRUARY 17, 2023

Here is a summary of the February 15th LiveClass with the MECLABS SuperFunnel Research Cohort. I have the byline, but in truth I didn’t really write this like the articles I normally write.

Content Marketing 76

Content Marketing Marketing Marketers 76

Search Engine Land

FEBRUARY 17, 2023

With all the talk of Google Bard and Microsoft’s Bing AI with ChatGPT over the past several days, we all keep thinking more about how search and publishing will change in the future. As we covered before, content creators are concerned about if there will be ROI in creating content that might not get clicks. When AI becomes the journalist. While that is a concern, I think the bigger concern is when AI becomes the journalist.

Entertainment 90

Entertainment SEO Marketing Marketers 90

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

CMO Network

FEBRUARY 17, 2023

It can be seen that most marketers’ perception of GenZ consumers is often a little confused. This is not surprising when you consider they are a generation that greatly differs from any before.

Gen Z 73

Gen Z CMO Marketing Marketers 73

Search Engine Land

FEBRUARY 17, 2023

Google pays Apple a share of revenue generated from Chrome search traffic, according to a new report from The Register. Revenue share reveal. In a 356-page report, published June 10, 2022, there was a key redaction: Google pays Apple a share of the search revenue it earns from browser traffic on iOS in the following contexts: in return for being the default search provider on Safari, Google pays Apple a share of revenue derived from Safari search traffic; and pursuant to various commercial arran

Marketing 88

Marketing Marketers SEO 88

Rock Content

FEBRUARY 17, 2023

Until the start of 2023, TikTok had quite the claim to fame: the fastest growing app. Since its start in China in 2016, the social media channel has quickly gained market share worldwide, and by 2020 it had more than 2 billion members worldwide. Tech and marketing experts have been enthusiastic, but many were admittedly baffled as to which elements came together to make this particular platform especially appealing to all ages and occupations, since everyone from teens to company executives seem

Gen Z 73

Gen Z Health Communications Digital Marketing 73

Search Engine Roundtable

FEBRUARY 17, 2023

What a week, we had another big unconfirmed Google search ranking algorithm update. Google Ads had a pretty massive bug with campaign disapprovals and suspensions. Google published a new SEO link best practices. Google has implied its guidelines.

SEO 70

SEO 70

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Rock Content

FEBRUARY 17, 2023

The content marketing universe is a wide space full of different possibilities, knowledge and experts. Inside it, we can find an endless variety of subjects that may help professionals and businesses succeed in their strategies. With so many topics to cover and subjects to specialize in, it is easy to understand the need for becoming an expert in specific areas of digital and content marketing.

CMO 54

CMO SEO Entertainment Marketing 54

Quikly

FEBRUARY 17, 2023

Having an online marketplace designed to meet consumer demand at the touch of a button is a no-brainer for many brands. But that doesn’t mean e-commerce comes without its own obstacles.

Marketing 52

Marketing Marketers Branding eCommerce 52

CMO Network

FEBRUARY 17, 2023

The report is a continuation of the first edition, that was first published in December 2022.

CMO 75

CMO 75

Search Engine Roundtable

FEBRUARY 17, 2023

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding