Thu.Oct 13, 2022

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Inbound Marketing Strategy: Revisit Your Marketing Plan & Goals

Aspiration Marketing

Contrary to what seems to be a commonly held belief, content marketing is not a one-and-done operation. Just as content marketing is itself a long game, you have to be in it for the long haul to see the kinds of amazing results you’ve read about. But then, we hope most of you already know this part.

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How small businesses are bouncing back in 2022

Unbounce

Operating a small business is nothin’ small. It’s not just the huge risk you take starting a business—it’s also the blood, sweat, and tears that go into keeping things running smoothly and attracting more of your target customers. And with things like the looming economic downturn , the Great Resignation, and post-pandemic pressures , it’s no wonder that small businesses have been feeling the heat.

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Unconfirmed Google Search Ranking Algorithm Update Around October 13th

Search Engine Roundtable

It has been a while since I reported on an unconfirmed Google search ranking algorithm update but it seems over the past 24 hours or so, we are seeing one. It probably started yesterday and is now continuing throughout today. There is some SEO chatter and the tools are now starting to light up.

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Google replaces its Webmaster Guidelines with Google Search Essentials

Search Engine Land

20 years is a long time, especially in internet days and that is how old the original Google Webmaster Guidelines are. Google has done a major refresh of those Webmaster Guidelines today, and with that, also renamed it to Google Search Essentials. Why the change. Outside of it being two decades old, Google said “a lot has changed since 2002” with the internet and Google Search in general.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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What Is An ESP? Everything You Need to Know About Email Service Providers

Hubspot Marketing

Research has shown that it takes around eight touchpoints to make a sale. This can be daunting for any salesperson as follow-ups take time and effort. This is one of the many reasons that email marketing is such an efficient strategy. Having the ability to contact your prospects or your current customers in a relatively unintrusive way (especially compared to phone calls), is essential to increasing your sales, customer engagement, and retention.

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Google Business Profiles Edit Ticket Prices Feature Added

Search Engine Roundtable

Google has added some new features around attraction and tour operators including the ability to edit your ticket prices directly in Google Business Profiles.

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More Trending

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SEO for Content Writers, Simplified

CopyBlogger

If you’re looking to get more website traffic, SEO for content writers becomes an unavoidable subject. SEO (search engine optimization) plays. Continue Reading. The post SEO for Content Writers, Simplified appeared first on Copyblogger.

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Microsoft Bing Is Getting An AI Image Generator via @sejournal, @MattGSouthern

Search Engine Journal

Microsoft Bing is getting an AI image generator in the coming weeks, which allows users to turn text into digital art. The post Microsoft Bing Is Getting An AI Image Generator appeared first on Search Engine Journal.

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Google Releasing Older Local Reviews For Some Businesses?

Search Engine Roundtable

There are reports from some local SEOs that Google is pushing out previously held reviews in Google Maps. Some are seeing dozens, if not over a hundred reviews being posted to local business profiles in Google Maps, some dating back a year or more.

SEO 120
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Foundry 360 Finds ‘Purrfect’ Content Mix With Award-Winning Business Model

Content Marketing Institute

Who said content and sales teams can’t get along? Not former journalist Diane di Costanzo, who leads a unique content practice at Foundry 360. Here’s the inside story of the compelling editorial and repeatable models for success that earned her the 2022 B2C Content Marketer of the Year title.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Google Image Metadata Now Supports Image Credits

Search Engine Roundtable

Google has added support for image credits for image metadata. Previously, image credit information was only supported with IPTC photo metadata.

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Goodbye Google Webmaster Guidelines, Hello Google Search Essentials via @sejournal, @MattGSouthern

Search Engine Journal

Google is officially rebranding the Webmaster Guidelines as “Search Essentials,” which comes with a simplified refresh consisting of only three sections. The post Goodbye Google Webmaster Guidelines, Hello Google Search Essentials appeared first on Search Engine Journal.

SEO 116
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Microsoft: Half Of Bing Crawls Are New BingBot User Agent

Search Engine Roundtable

Fabrice Canel updated us the other day that now half of all crawling Microsoft Bing does is over the new BingBot user agent. About a month ago, it was 20%, then two months prior to that it was 5%.

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How We Set Communications Expectations As A Fully Remote Team

Buffer Marketing

As an entirely remote team of more than 80 people, how we communicate is critical to how we operate as a company, collaborate, and build a solid remote culture. As they say, clear is kind. So we aim to be clear in our communication with each other across the team, and clear as a company what those expectations for communication best practices are so everyone can be aligned.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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4 common problems marketers and data analysts can solve together

Martech

Marketers and data analysts see the world in very different ways. Because they are often working together on the same project, this can cause a lot of problems. However, the increasingly complex nature of marketing and the growing need for data-driven insights mean they must find places to work together. “Because they come from different worlds, there can be some head-butting and some frustration,” said Steve Petersen, marketing technology manager for subscription management platform Zuora, at T

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Google Updates Image Structured Data via @sejournal, @martinibuster

Search Engine Journal

Google's update to image structured data makes it easier to add credit, creator and copyright information. The post Google Updates Image Structured Data appeared first on Search Engine Journal.

SEO 98
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Tools To Help You Develop an Awesome Local SEO Strategy

SMA Marketing

Looking to increase your local business visibility? In this blog, we're featuring our favorite local SEO tools. We use these tools in our agency to help our clients attract customers online and maximize their digital marketing efforts. We have 10+ years of experience serving local businesses, so we've tested a lot of local SEO tools. If you get one thing from this article, it is that you don't need a lot of tools to manage and track your SEO; you just need the right tools.

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Lowe’s and Yahoo team up for retail media partnership

Martech

Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. They are supported by Yahoo’s demand-side platform (DSP) and the Yahoo ConnectID identity solution. This marks the next step for Lowe’s network, which launched a year ago. Dig Deeper: Why we care about retail media networks. Off-site media. To power Lowe’s network, as well as media networks for other brands and retailers, Yahoo has created Yahoo Member Connect. .

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to get honest feedback from remote user interviews

AWeber

Honest feedback is absolutely necessary to create a product people love. But getting to the heart of what people need, and how they feel about what you've built is never easy. A remote world with challenges ranging from connecting over Zoom meetings, to audio issues, to the disconnection that comes from having a screen between you and them can make the process even more daunting.

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Practice Lead: Getting started with the Agile Marketing Navigator 

Martech

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.

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A Day In The Life Of A Content Marketing Manager via @sejournal, @seocopychick

Search Engine Journal

Interested in becoming a content marketing manager? Experience what a day is like for Jessica Foster, SEO and Content Marketing Strategist. The post A Day In The Life Of A Content Marketing Manager appeared first on Search Engine Journal.

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Revenue optimization: 3 ways to get your advertising efforts right

Search Engine Land

Marketing departments once believed it was a sales issue if the sales team couldn’t work the leads from marketing. Today, this is no longer the case. Optimizing for leads or marketing qualified leads (MQLs) is great, but optimizing for what drives pipeline and revenue is better. . Marketers exist in a new age where it’s no longer satisfactory only to drive leads alone.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Google On Solving How to Write Good Alt Text via @sejournal, @martinibuster

Search Engine Journal

Googlers discuss how to solve the difficulties of creating perfect image alt text for accessibility and SEO. The post Google On Solving How to Write Good Alt Text appeared first on Search Engine Journal.

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How to Create Clickable Phone Numbers with HTML in Emails

Litmus

A responsive email list is the first step to building brand awareness. Leveraging your email list to build your phone list is a good next step. . Luckily, you can integrate the two by embedding click-to-call buttons in your email. This allows your audience to give you feedback, raise pressing concerns quicker, and communicate with you from multiple platforms. .

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Google Launching Passkey Support for Android, Chrome via @sejournal, @BrianFr07823616

Search Engine Journal

As early adopters, Google Play Services Beta and Chrome Canary members now have access to passkey functionality, allowing for secure password autofill. The post Google Launching Passkey Support for Android, Chrome appeared first on Search Engine Journal.

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Webinar: How AI unlocks value from your single source of data truth

Martech

To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX. Precise data includes both first-party data as well as third-party data to enrich your total understanding of each consumer.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Webinar: How AI unlocks value from your single source of data truth

Search Engine Land

With customers’ increasing demands and expectations, marketers strive to improve the timing and impact and ROI of customer engagements. Achieving this vision remains an uphill battle challenged by the growing number of marketing technologies that generate data silos and complex customer journeys. Marketers work tirelessly with fragmented data sources without a single source of truth.

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NIL as well as pro female athletes attract big endorsements

Martech

Professional soccer player Alex Morgan is the most endorsed female athlete of 2022 with 27 brand deals, overtaking Ali Krieger, Serena Williams and Naomi Osaka after placing fourth in 2021. In another striking development, brands showed interest in NIL college athletes (now permitted to benefit from use of their “name, image or likeness”).

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How to Use Social Media Analytics to Personalize Your Content Curation Strategy

Scoop.it!

As a content marketer, chances are you’ve heard the phrase “content is king.” And it’s true. Content is one of the best ways to connect with your target audience and build relationships. But not all content is created equal. Personalized content is superior, with 72% of customers only engaging with personalized messaging. So how do you access the proper information to personalize your content curation strategy for each customer?

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Google AdSense First-Party Cookies Now Support Personalization via @sejournal, @MattGSouthern

Search Engine Journal

Google is updating first-party cookie support with ad personalization capabilities. This change will affect ads served through AdSense. The post Google AdSense First-Party Cookies Now Support Personalization appeared first on Search Engine Journal.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.