Wed.Dec 21, 2022

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3 Reasons Why You’re NOT Starting Your Online Side Hustle – And One Simple Way to Fix That

Jeff Bullas

‘I’ve got a great idea!’, you think to yourself. From a distance, all our ideas look good. We have a feeling they are going to work. Some of us even sit down and write a simple business plan , and share it with our partner, friends or even family. But as the dream and thought bubble takes form our humanity and fear show up on our shoulders, taking on the shape of demons in the center stage of our minds.

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Thriving in a Year of Uncertainty: A Discussion of Findings from The CMO Survey

The CMO Survey

In this webinar, Christine Moorman, Founder of The CMO Survey and the T. Austin Finch Sr. Professor of Business Administration and Suzanne Kounkel, Chief Marketing Officer of Deloitte discussed findings from the latest editions of the survey to offer marketing leaders insights on the opportunity to take a leadership position at this pivotal post-pandemic moment.

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SEO During A Recession (Does It Still Work?) via @sejournal, @tonynwright

Search Engine Journal

SEO should be an important part of your marketing plan, no matter what the economic conditions. The post SEO During A Recession (Does It Still Work?) appeared first on Search Engine Journal.

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Search and SEO in 2023: What do the experts predict?

Econsultancy

From Google announcing multi-modal ‘ multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive implications for web search, it’s been an interesting year in search and SEO. We reached out to a number of experts to get their thoughts on how they predict the key events of 2022 will impact 2023.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Expert SEO & Google Algorithm Predictions For 2023 via @sejournal, @lorenbaker

Search Engine Journal

Uncover the biggest SEO insights of this year, plus get expert predictions on what next year may hold. The post Expert SEO & Google Algorithm Predictions For 2023 appeared first on Search Engine Journal.

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What is a Persona?: Everything You Need to Know

Hubspot Marketing

Social Media Sara starts her day scrolling through TikTok. She is an avid fan of podcasts and handles social media strategy at her company. This is a snapshot of what a buyer persona looks like. You may have a great product or service, but without understanding your target customers, you might as well just market to the void. Buyer personas are the antidote to that.

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Why we care about marketing management

Martech

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive. Below, we introduce some of the basic concepts of marketing management. .

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Big Marketing Ideas for 2023 and Beyond

Businesses Grow

In the latest episode of The Marketing Companion, Mark Schaefer and Mathew Sweezey of Salesforce select the most impactful marketing moments of 2022 and peer into what’s ahead for 2023. Highlights include: The best commercial of the year. What the crypto collapse means to marketing. Will AR overwhelm VR as the metaverse champion? The phenomenal impact of having 2 million people on ChatGPT.

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How to Skyrocket Sales on Your ECommerce Stores with Explainer Videos

Zumvu

Staying ahead of the curve has always been challenging in the competitive nature of eCommerce platforms. While big brands keep closing deals day by day, smaller businesses may need help to thrive.

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How to Do Technical SEO for Your E-Commerce Website

Spiralytics

Technical SEO is an important aspect of building a thriving online store. It’s the structure that holds your site up. Of course, having engaging, well-written content on your website is crucial to your SEO. However, your site structure and ease of navigation are also factors that customers consider in an e-commerce website. Users need to be able to find what they are looking for and enjoy an overall positive experience when they visit your online store.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Are Javascript Redirects SEO Friendly? via @sejournal, @BrianHarnish

Search Engine Journal

Are JavaScript redirects the best solution? Ensure you are not wasting crawl budgets by learning when and where to use them for better SEO. The post Are Javascript Redirects SEO Friendly? appeared first on Search Engine Journal.

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Microsoft to go fully live with new Bingbot user-agent change in January 2023

Search Engine Land

Microsoft’s Fabrice Canel has said that in early January 2023, the new BingBot will be responsible for 100% of Bing’s crawling activity. The new user agent is now responsible for about 50% of all crawls. Some history. In 2019, Microsoft Bing announced new Bingbot user-agent names that fit better with its evergreen Bingbot crawling and rendering service.

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Webinar: Digital Shift Q1 2023 – Early session

Econsultancy

Join this live Q1 Digital Shift webinar hosted by industry expert Neil Perkin. This event highlights and discusses the key developments in digital marketing and ecommerce. Agenda points: The implications of generative AI: With ChatGPT and DALL-E creating a step change in democratised AI capabilities, what are the implications and techniques that will really matter for marketing?

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Marketing Benefits of Working with Creatives on Etsy

ConsumerTalk

Etsy content creators have become sought after for their unique designs and one-of-a-kind items you can't get anywhere else. Companies are beginning to form partnerships with Etsy content creators as part of their marketing strategies and to boost the CPG brand voice they utilize.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023

Martech

Marketers are going to be measuring and re-measuring their investments in 2023. Nearly two-thirds say they will be re-evaluating their media spend more frequently, with most doing so monthly, according to a new IAB survey. Ad spend will continue to grow. The overall ad spend is projected to be up 5.9%, according to the IAB’s “2023 Outlook Survey.” Every digital channel is expected to see increased ad spend, with CTV leading the way in a 14.4% increase.

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December 2022 Google Helpful Content Update Taking Longer, Said Google

Search Engine Roundtable

Google's Search Liason, Danny Sullivan, said that the December 2022 helpful content update would take longer to roll out than originally expected. The update started to roll out on December 5th and was expected to finish earlier this week.

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An In-Depth Guide To Get Started With Looker Studio (The New Google Data Studio) via @sejournal, @brookeosmundson

Search Engine Journal

Google rebranded its Data Studio product to Looker Studio. Here's an in-depth guide to help you navigate Google's free data visualization tool. The post An In-Depth Guide To Get Started With Looker Studio (The New Google Data Studio) appeared first on Search Engine Journal.

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Google Looking At Upper Limit Of Word Count? Probably Not But Get To The Point.

Search Engine Roundtable

Google's John Mueller again said word count is not a thing with SEO or Google Search. He said on Mastodon, "In general, when Google thinks of "thin content" in terms of #SEO, it's not about the number of words, it's more about the value that it adds to the internet." He added that internally at Google they think about the upper limit on words, they want to get to the point without the fluff.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How To Create A Survey Quickly In Google Forms And Microsoft Word via @sejournal, @ronlieback

Search Engine Journal

Creating an online survey promotes higher customer engagement and serves as a valuable lead generation and market research tool for your firm. Get started here. The post How To Create A Survey Quickly In Google Forms And Microsoft Word appeared first on Search Engine Journal.

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Google Business Profile Web Search Interface Gains Add Map To Your Website

Search Engine Roundtable

Google's new Business Profile interface, aka NMX (I hate the name), in the web search results, for some business profile listings, is showing an option to "add a map to your website." It says that adding a map to your website will "help customers find your nearest store.

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Is Neuromarketing Ethical?

CMO Network

Since its inception in the early 2000s, the ethical implications of neuromarketing have been debated. Today, we are closer to settling that debate.

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Google PSA: Sitemaps Are Hints, Not Orders

Search Engine Roundtable

Gary Illyes from Google said on LinkedIn the other day that sitemaps are hints, not orders. Meaning just because you submit an XML sitemap file to Google, it does not mean Google will index and rank that content.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Are You Gaslighting Your Customers?

CMO Network

Merriam-Webster designated "gaslighting" as the Word of the Year for 2022. It's all too common in customer service - here's how to stop gaslighting your customers.

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New Google Ads Policy Disallows Promoting Content That Risks Harming Users, Googlers Or Google Ads

Search Engine Roundtable

Google will update its Google Advertising policies to disallow the promotion of content or engaging in behavior that risks harm to Google users, Google employees, or the Google Ads ecosystem. If you do this, Google can restrict or block your ads or suspend your Google Ads account.

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How to Use Technology to Boost Productivity | Top Tools You Need to Know

Zumvu

Technology has revolutionized the way we work, and it's not just for the millennials anymore!

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Michael Cherman Put In His 10,000 Hours And It Paid Off

CMO Network

"At the end of the day, I just want to make t-shirts, and if I can inspire some people along the way, that's the goal.".

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Chris Blackwell Achieves Success on Multiple Fronts by Doing What He Loves

David Meerman Scott

As we prepare to enter 2023, let’s look at Chris Blackwell, a man who has spent a lifetime following his passions. It’s not just that he’s been super successful in the music business, having been inducted into the Rock and Roll Hall of Fame in 2001. More than that, he’s living life and doing business focused on his own enjoyment.

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Webinar: Digital Shift Q1 2023 – Later session

Econsultancy

Join this live Q1 Digital Shift webinar hosted by industry expert Neil Perkin. This event highlights and discusses the key developments in digital marketing and ecommerce. Agenda points: The implications of generative AI: With ChatGPT and DALL-E creating a step change in democratised AI capabilities, what are the implications and techniques that will really matter for marketing?

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A Deep Dive into HubSpot's SEO Tools

Six & Flow

HubSpot has an inbuilt system to scan your website and see how well you match up with your competitors.

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How Innovation Fits Into A Cost-Reduction Initiative

CMO Network

Innovation and cost-cutting can be allies. Look, for example, at how Capitec upended assumptions about retail banking. Its model offered low fees, customer delight, and very high profitability.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.