Hubspot Marketing
NOVEMBER 30, 2022
Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it? Probably not. Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist.
Search Engine Roundtable
NOVEMBER 30, 2022
Duy Nguyen from Google's search quality team said in the Google office hours video that "backlinks as a signal has a lot less significant impact compared to when Google Search first started out many years ago.
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Content Marketing Institute
NOVEMBER 30, 2022
Engaging videos lead to powerful results. But crafting quality video takes significant effort. Repurposing lets you stretch the same ingredients across many platforms to satisfy different appetites. Try these ideas to turn your videos into a menu of epic content.
Search Engine Roundtable
NOVEMBER 30, 2022
Here is a good one-liner from Google's John Mueller on the technicalities of the Google index. John said on Twitter "A page's content doesn't need to be indexed for a page to be indexed.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
NOVEMBER 30, 2022
A social media content strategy is your treasure map to earning ROI from social media. Learn how to create one in 7 steps. The post Social Media Content Strategy: From Start To Finish appeared first on Search Engine Journal.
Search Engine Roundtable
NOVEMBER 30, 2022
Duy Nguyen from Google's search quality team said in the Google office hours video that Google has "algorithms to go after" those who post AI plagiarized content, he the algorithms can "demote site scraping content from other sites.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Roundtable
NOVEMBER 30, 2022
Google's John Mueller said on the last Google office hours that using HTTP/3 for your server will likely not have any impact on your SEO or rankings in Google Search. He said it also would not likely lead to much or any gains in terms of your core web vitals scores.
Search Engine Journal
NOVEMBER 30, 2022
A Googler remarked that links have "a lot less significant impact" today than they previously did in the past. The post Google: Links Have Less Impact Today Than In The Past appeared first on Search Engine Journal.
Search Engine Land
NOVEMBER 30, 2022
Google has filed a lawsuit against a company that allegedly was charging business owners money for free Google Business Profiles, selling fake reviews and promising first-page rankings. Why we care. If anyone claims they are calling on behalf of Google and demands that you pay money for a free service, just don’t. Protect yourself. Do your research.
Search Engine Journal
NOVEMBER 30, 2022
Ex-Googler Marissa Mayer says there's nothing wrong with Google Search, it's the web that's getting worse. The post Ex-Googler Answers Why Google Search is Getting Worse appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Land
NOVEMBER 30, 2022
LinkedIn just announced three new features for brands to promote products, monitor trends, and do more with newsletters. Let’s jump in. Generate more newsletter subscribers. With LinkedIn Newsletters , you can publish recurring Articles and build a subscriber community via a one-time notification to your Page followers and ongoing notifications to your Newsletter subscribers.
Search Engine Journal
NOVEMBER 30, 2022
Google says that disavowing random links that a tool has flagged is not a good use of time. The post Google: Disavowing Random Links Flagged By Tools Is A Waste Of Time appeared first on Search Engine Journal.
Search Engine Land
NOVEMBER 30, 2022
There are many questions about content length in SEO and what ranks the best. While Google says there’s no specific word count they recommend, some studies have shown that long-form content tends to rank higher than short-form. If you’re interested in writing long-form content, you probably want to make sure it’s going to rank, get read, and convert so you create an ROI for your effort.
Search Engine Journal
NOVEMBER 30, 2022
Google answers if a long article that is split into interlinked pages risks being seen as thin content. The post Google Answers If Splitting A Long Article Could Result In Thin Content appeared first on Search Engine Journal.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Land
NOVEMBER 30, 2022
In a recent survey led by Yelp and conducted by Material, 2,000 Americans were asked to reveal what they consider to be trustworthy reviews. The respondents said they read, on average, five reviews about a business to inform their spending decisions, and 77% say they’re reading more online reviews now than they ever have before. Key findings. In their survey, Yelp found the following: Respondents say they research and consider online reviews more for restaurants (67%), household repairs/wo
Search Engine Journal
NOVEMBER 30, 2022
Google’s Search Relations team confirms noindexed pages don’t adversely impact a website’s crawl budget, no matter how many a site has. The post Google: Noindexed Pages Do Not Impact Crawl Budget appeared first on Search Engine Journal.
Search Engine Land
NOVEMBER 30, 2022
There is a lot of fervor in the SEO industry for Python right now. It is a comparably easier programming language to learn and has become accessible to the SEO community through guides and blogs. But if you want to learn a new language for analyzing and visualizing your search data, consider looking into R. This article covers the basics of how you can produce time series forecasts in RStudio from your Google Search Console click data.
Search Engine Journal
NOVEMBER 30, 2022
Learn a simple, 3-step marketing method for combining your SEO & PPC keyword data to get better organic & paid results & more effective ROI. The post How To Combine SEO & PPC Keyword Strategies For More Effective ROI appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
NOVEMBER 30, 2022
Your B2B audience is full of avid TV watchers. In the days of linear television, it was nearly impossible (and very expensive) to target them accurately, which meant the TV screen was virtually off-limits for B2B marketers. Now, Connected TV has entered the scene, with digital roots and third-party data providers that allow for precision targeting of B2B audiences. .
Search Engine Journal
NOVEMBER 30, 2022
This article explains why you should end a client relationship, how to amend the relationship, and how to terminate the partnership. The post 8 Signs It’s Time To Fire A Bad Client & How To Do It appeared first on Search Engine Journal.
Martech
NOVEMBER 30, 2022
More than 150,000 companies are Salesforce customers. Salesforce’s share of the CRM market is about 25%. Few customers take advantage of the thrice-yearly release updates rolled out to every Salesforce user. I get it. Folks aren’t always paying attention to the releases because they’re focused on running their business, tending to the million things that come up each day.
Search Engine Land
NOVEMBER 30, 2022
Cyber Monday in the US this year brought in over an 8% increase in sales since FY21. Globally, sales hit $46.2 billion, a 2.4% increase YoY. Black Friday also saw an increase this year of about 12%. This brings total sales for the weekend to around $68 billion. The figures are not adjusted for inflation, which plays a big part in the cost of goods also increasing.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Roundtable
NOVEMBER 30, 2022
In the last Google office hours, Gary Illyes said that Google is not more likely to crawl or index shorter or more niche content better or worse than other forms of content. Just because the content is shorter and potentially cheaper to crawl, it doesn't mean Google will index that content faster or any better than longer content.
CMO Network
NOVEMBER 30, 2022
Infiniti faced a quandary when it was going to launch the all-new QX60 three-row SUV: Its target customer was moms, but most people interested in the car were male. Enter Erin Andrews.
Search Engine Land
NOVEMBER 30, 2022
Your B2B audience is full of avid TV watchers. In the days of linear television, it was nearly impossible (and very expensive) to target them accurately, which meant the TV screen was virtually off-limits for B2B marketers. Now, Connected TV has entered the scene, with digital roots and third-party data providers that allow for precision targeting of B2B audiences. .
Quikly
NOVEMBER 30, 2022
Some industries truly understand the value of consumer psychology as a marketing tool and quick-service restaurants (QSRs) are among them.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Journal
NOVEMBER 30, 2022
Not sure which SEO metrics are useful and which aren't as prioritized? Discover which metrics in-house, agency, and freelance SEOs agree and disagree on. The post SEO ROI: How To Ensure Performance Tracking Matches Goals appeared first on Search Engine Journal.
The Next CMO
NOVEMBER 30, 2022
As CMO, the responsibility of the marketing department falls solely on your decisions and predictions. Part of your responsibility is to give your best prediction for the future performance of the marketing and sales team. The executive team and board rely on your marketing forecast to predict future performance and optimize your product and strategies.
Search Engine Journal
NOVEMBER 30, 2022
Google security researchers are sharing new information about vulnerabilities detected in Chrome, Firefox, and Windows. The post Google Shares New Info About Vulnerabilities Found In Chrome appeared first on Search Engine Journal.
Marketing Insider Group
NOVEMBER 30, 2022
80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing. 1 Do these stats place your brand behind the eight ball or ahead of the game? Today’s saturated marketplace shouldn’t discourage companies from making meaningful impressions on their target audience.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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