Summary:
Around 50 million startups are created each year, but only about 10% of those find success in the long run.
That’s why it’s crucial that early-stage startups grow fast. The competition is intense, and making your mark in your industry means carving it out yourself. That’s where successful marketing comes in.
One early-stage company was able to use marketing to its advantage using the help of Fractional CMO Chris Daniello to establish a robust revenue model.
The company was ambitious and had substantial funding, but they were struggling to translate that funding into sustainable revenue streams and establish a strong foothold in their target market while managing lean resources effectively.
Let’s explore how they were able to tackle those challenges and come out the other end more profitable than ever.