Diggity Marketing
SEPTEMBER 13, 2022
Thanks for the nice idea. One question: do i have to clone my site to both the middle and to the last destination as well? Having identical sites with 100% same content isn’t harmful for SEO?
The CMO Survey
SEPTEMBER 13, 2022
The past three years have disrupted life and business as we know it. Now that the world is emerging from a pandemic, what’s next? For insight, let’s flash back to 1920. The U.S. has just come through a deadly influenza pandemic, a world war, and was experiencing both substantial labor unrest and race riots across the country. It was in this context that then presidential candidate Warren G.
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Sprout Social
SEPTEMBER 13, 2022
The days of using fancy filming equipment to create video content for your brand are gone. TikTok has made it as simple as having a smartphone, the TikTok app and sometimes, a tripod or ring light—your call. But that also means you have to step up your social video strategy. After all, half of TikTok users buy from brands they see on the platform. And with 1 billion active users in TikTok , there’s a good chance your future customers are on the platform.
Search Engine Roundtable
SEPTEMBER 13, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There was a core update announced today.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
SEPTEMBER 13, 2022
Learn how to use social media analytics to determine the effectiveness of your social media marketing and advertising efforts. The post Social Media Analytics: A Guide To Get Started appeared first on Search Engine Journal.
CopyBlogger
SEPTEMBER 13, 2022
Do you use a blog post checklist before you publish? While planning your content calendar is the first part of. Continue Reading. The post The Meticulous Writer’s 12-Step Blog Post Checklist appeared first on Copyblogger.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Roundtable
SEPTEMBER 13, 2022
Just like with Google's consolidation of preventing spam on your site, Google did the same with its blog post on how to minimize A/B testing impact in Google Search. Google has repurposed that old blog post into an official help document in the Google Search developer docs.
Lynton Web
SEPTEMBER 13, 2022
For the first time in three years, Lynton employees were able to gather in person for our yearly company retreat. Our team descended upon Little Arrow Outdoor Resort Aug. 22-26, 2022, and met each other with hugs, cheers, and lots of laughs. Lynton has grown exponentially since our last virtual retreat in 2021 , so we had a lot of catching up to do and new faces to meet.
Hubspot Marketing
SEPTEMBER 13, 2022
Ever had a job where you clocked in, kept your head down for 8 hours, and clocked out? No staying extra hours to finish out a project or volunteering for tasks beyond your assignment workload. This is what Millennials and Gen Z are calling quiet quitting. Learn why it’s trending on social media and how companies should address it. What’s quiet quitting?
Quikly
SEPTEMBER 13, 2022
Scarcity marketing is a tactic often used to assist marketers in showing customers irresistible offers that won’t be available for long. Brands have been known to incorporate scarcity practices in their marketing to motivate consumer action. We’ve listed three of them below.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Roundtable
SEPTEMBER 13, 2022
Google Search has started to roll out the second broad core update of the year, the September 2022 broad core update. It started on September 12, 2022 at about 11:25 am ET and can take about two weeks to roll out.
Search Engine Journal
SEPTEMBER 13, 2022
The newest update to Microsoft Ads Smart Campaigns includes a coveted multi-platform feature, giving them a competitive advantage over Google. The post Microsoft Ads Unveils New Smart Campaign Features appeared first on Search Engine Journal.
Search Engine Roundtable
SEPTEMBER 13, 2022
Google's John Mueller said something he normally does not say, the word "never." He said Google will never penalize a site for not having an H1. John said this on Reddit, adding that it is good practice and low effort to have H1s but you won't be penalized for not having them on your site.
Hubspot Marketing
SEPTEMBER 13, 2022
The creator economy is bustling — so much so, a LinkedIn report found job postings for creators have nearly tripled since 2021. While the demand is there, one important question remains: is the salary keeping pace? Here, we'll cover the average salary of content creators , what influences the number, and strategies to increase your salary. Table of Contents.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
SEPTEMBER 13, 2022
Improve your content by collecting more data. Explore 3 different ways to add Google Analytics to WordPress to gain valuable insights into your website traffic. The post How To Add Google Analytics To WordPress appeared first on Search Engine Journal.
Martech
SEPTEMBER 13, 2022
Switzerland is known for its beautiful hills, delicious chocolate and world-class banking system. But 80 years ago, they were also known for their notorious neutrality. In both World War I and World War II, Switzerland refused to join any side. They weren’t naive. They built an impressive military and moved into defensive positions. However, they never engaged in war.
Pam Didner
SEPTEMBER 13, 2022
Facebook. Twitter. LinkedIn. Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). As a result, their marketing budget may get slashed, or the headcount may be reduced as a result of the company missing its revenue quota or the economy heading into a recession.
Search Engine Journal
SEPTEMBER 13, 2022
Consider Reddit to get to hard-to-reach audiences and test it as part of your social media strategy with this guide. The post Getting Started With Reddit Advertising: What You Need To Know appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Roundtable
SEPTEMBER 13, 2022
Google has updated its Google Maps contributor guidelines, specifically disallowing a business to incentivize those who leave negative reviews to remove those reviews. Previously, the guidelines only prohibited incentivizing leaving positive reviews.
Content Marketing Institute
SEPTEMBER 13, 2022
Even experts get the buzzword blues. How many of these industry clichés and overused terms will you hear at Content Marketing World or on #CMWorld this week? We don’t suggest calling anyone out – but we don’t mind if you keep score.
Search Engine Roundtable
SEPTEMBER 13, 2022
According to both RankRanger and Semrush, Google is showing fewer featured snippets in the search results since Thursday, September 8th. Personally, I am not seeing this when I search but this is what these two tracking tools are showing.
Martech
SEPTEMBER 13, 2022
Get ready for the biggest shopping season of the year. Black Friday and Cyber Monday are just around the corner, and this year is shaping up to be very different from previous years. With high inflation and low consumer confidence, plus the lingering effects of the supply chain crisis, nobody knows quite what to expect. But one thing is for sure: if you want your business to succeed, you need to be prepared with relevant, connected experiences across every customer interaction.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Digital Marketer
SEPTEMBER 13, 2022
Next month (October 2022), Google is updating the Destination requirements policy requiring that ad experiences on destinations (i.e. blogs and landing pages) follow the Coalition for Better Ads Standards. The impact on publishers and advertisers could be significant, as they’re used to having more control over their ad placements. To help you get ready for the new advertising policy requirements, we’ve put together a list of resources that includes information on what to expect and
Practical eCommerce - Marketing
SEPTEMBER 13, 2022
Creator-type entrepreneurs offer lessons to all merchants for optimizing a Twitter profile. We explain. The post Twitter Profiles Are Serious Sales Channels appeared first on Practical Ecommerce.
Search Engine Journal
SEPTEMBER 13, 2022
Ready to upgrade your web presence and boost results? Our new UX & SEO ebook has everything you need to know. The post UX & SEO: Strike The Right Balance. Achieve Maximum Results [Ebook] appeared first on Search Engine Journal.
Search Engine Roundtable
SEPTEMBER 13, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google announced a new core update yesterday and so far and early on.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Journal
SEPTEMBER 13, 2022
Twitter has added a Whatsapp share button for its users in India, the social media platform unveiled via tweet from its account dedicated to the country. The feature, which was announced as a test, replaces the share button and provides the exact same functionality. In other words, upon clicking the icon, users will be presented with options for copying the link to a tweet, sharing tweet via other social media platforms, sending it as a direct message, or bookmarking it.
Litmus
SEPTEMBER 13, 2022
Email marketing is foundational to any strong marketing strategy. It’s often the first communication people receive from your brand and it continues to build rapport throughout the customer journey. But getting in front of subscribers isn’t enough. They need to be engaged with your messaging and compelled to click and take action. Knowing how to measure and increase your CTR not only improves your email campaign performance, but keeps subscribers coming back for more.
Kuno Creative
SEPTEMBER 13, 2022
A vital aspect of successful marketing programs is staying up to date on the latest news, trends and best practices across the industry. Great resources for staying on the leading edge of what’s working and what’s not are the many blogs that report on the digital marketing industry — including topics ranging from search engine optimization to social media marketing to conversion intelligence.
Econsultancy
SEPTEMBER 13, 2022
Econsultancy has launched a new and innovative learning model to bridge the digital marketing and ecommerce skills gap. With marketing budgets facing the prospect of being cut back as a result of the recession, Econsultancy has developed a model to create highly effective and personalised training for digital marketers. As specialists in learning and development for marketing professionals.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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