SmartBrief - Marketing

DECEMBER 3, 2024

The saying may be “content is king,” but marketers are realizing that data has become the true king, especially first-party data and zero-party data collection. Data creates new growth opportunities if companies can collect and use it efficiently while respecting consumers’ privacy. The importance of first-party data was thrust into the spotlight when Google first announced its intention to phase third-party cookies out in January 2020.

Advertisers 126

Advertisers Advertising Marketing Marketers 126

Buffer Marketing

DECEMBER 3, 2024

Instagram hashtags are often a forgotten part of the humongous Instagram strategy. But when done right, they can provide an additional push to your overall Instagram reach with minimal effort. Here’s a no-frills guide to Instagram hashtags and how to use them. Are Instagram hashtags still useful? Yes! Despite the overwhelming number of new features ( broadcast channels , notes , and more), Instagram hashtags should be a part of your overall strategy.

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User-Generated Food Management Price 117

Martech

DECEMBER 3, 2024

The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. “AI is reshaping marketing and martech,” they write.

CRM 130

CRM User-Generated Management Customer 130

Hubspot Marketing

DECEMBER 3, 2024

Return on ad spend (ROAS) has become the default metric for many marketing teams. It's clean, precise, and makes CFOs happy. Spend X dollars, get Y dollars back. Simple … right? Not quite. Here's the issue: The more exact a marketing metric is, the easier it is to manipulate. Want a 2x ROAS? You can get it. Want a 20x ROAS? That’s possible, too. Just toggle a few levers — increase retargeting, run more discounts, reduce spend — and watch that ROAS number climb.

Advertising 118

Advertising Advertisers CMO Branding 118

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Martech

DECEMBER 3, 2024

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. Valued for being reliable and easy to measure, these legacy channels were key drivers for brand awareness and conversions.

Customer Journey 127

Customer Journey Influencer Marketing Customer Branding 127

Hubspot Marketing

DECEMBER 3, 2024

One tiny little layout change netted us an almost 20% increase in on-page conversions. They say a butterfly flapping its wings can cause a rainstorm on the other side of the Earth. Well, today’s story makes me think that maybe that’s true. Conjurer of conversion, Rebecca Hinton, is back with another test you can try for yourself. This time it’s all about social proof and where it belongs on your page.

Customer Journey 123

Customer Journey User-Generated Customer Branding 123

Martech

DECEMBER 3, 2024

Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. Cyber Week, the period just concluded from Thanksgiving to Monday, brought in $41.1 billion in U.S. online sales, up 8.2% year-over-year. Last year, the five-day period saw a 7.8% YoY increase , with $38 billion in U.S. ecommerce sales, according to Adobe.

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Shoppers eCommerce Retail Health 121

Hubspot Marketing

DECEMBER 3, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. No matter what fills your schedule every week (work, parenting, school, or everything in between), here’s a truth we all feel: our time is valuable. The way we build a business for long-term success is by caring about how we spend our time.

Product 106

Product User-Generated Transform Energy 106

Martech

DECEMBER 3, 2024

“The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform Demandbase. But what about the state of B2B marketing itself? People don’t seem to be sure about what works any more. “That’s our new reality, that’s for sure,” said Demandbase CMO Kelly Hopping. “It’s definitely a moving target in terms of what works today versus what worked six months ago.” In particular, there’s a gro

Marketing 121

Marketing Marketers Advertisers Advertising 121

The LeadG2 Blog

DECEMBER 3, 2024

In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily explore practical ways to leverage AI for B2B sales and marketing success. Together, they break down: The importance of testing different AI tools to see what works best for your business How AI can enhance sales enablement, streamline email communications, and improve lead scoring.

Communications 110

Communications Marketing Strategy Product Marketing 110

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Social Media Examiner

DECEMBER 3, 2024

Are you tired of creating social media content that falls flat? Want to know how AI can help you optimize your posts for maximum impact? In this article, you'll discover a data-driven AI approach for crafting social content that resonates with your audience and drives conversions. The Evolution of AI in Content Creation Before diving […] The post Using AI to Create Engaging Social Posts appeared first on Social Media Examiner.

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Marketing Insider Group

DECEMBER 3, 2024

Growing your audience organically on social media is all about building genuine connections and lasting engagement without the need for paid ads. The goal is to attract followers naturally by sharing content that inspires or informs rather than relying on promoted posts or paid campaigns. Unlike paid growth, which can quickly boost numbers, organic growth develops a loyal and genuinely interested audience.

Entertainment 110

Entertainment User-Generated Analytics Promotion 110

Hootsuite

DECEMBER 3, 2024

Social media measurement is all about using data to make informed decisions that support and align with business goals. In this post, we’ll explore how social measurement can drive real results for your business. Key takeaways Social media measurement involves tracking social metrics using analytics tools to assess the success of your social strategy and how it aligns with broader business goals.

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Analytics CRM Price Key Performance Indicator 115

Aspiration Marketing

DECEMBER 3, 2024

Slow loading times are the silent killer of website engagement. If your web pages take too long to load, visitors won't hesitate to leave your site. Fortunately, lazy loading can be the solution to this common problem, ensuring visitors have a seamless experience.

SEO 261

SEO 261

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Martech

DECEMBER 3, 2024

In an age where data privacy laws are rapidly evolving, businesses are in search of more than just the standard cookie banner solution. They need a comprehensive approach to navigate this intricate landscape and build stronger, trust-based relationships with their customers. Join us for this session in which we’ll explore the pivotal shift from traditional cookie consent to the dynamic world of Universal Consent and Preference Management (UCPM).

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Transform Law Management Customer 116

Customers.ai

DECEMBER 3, 2024

Black Friday might be over, but the party doesn’t have to stop. This year, Black Friday brought in a jaw-dropping $74.4 billion globally – a 5% increase year over year! While you might have cashed in on some of that, there’s a good chance a lot of that traffic just browsed, hesitated, or abandoned their carts. The good news? They’re still out there and they’re still interested.

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Shoppers Shipping Outbound Marketing Product 65

Set Up

DECEMBER 3, 2024

When Wicked debuted in theaters in 2024, it didn’t just break records—it created a cultural moment (some would say it defied expectations). With a jaw-dropping $164 million opening weekend surpassing other notable Broadway film adaptations like Les Miserable and Mean Girls, the beloved story featuring some of the world’s biggest stars was immediately a box office triumph and a marketing masterpiece.

Gen Z 59

Gen Z Millennials Marketing Marketers 59

Content Marketing Institute

DECEMBER 3, 2024

It’s been a challenging year in content and marketing. But tiny tweaks to how you view your work can help you feel grateful rather than burdened. (Spoiler: This column’s called Rose-Colored Glasses for more than one reason.

Marketing 91

Marketing Marketers 91

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

David Meerman Scott

DECEMBER 3, 2024

My friend Peggy Sullivan delivered a fabulous talk at TEDx Walden Pond last month titled “Eliminating time poverty by doing less”. Her message is a simple yet powerful one - “Eat, work, sleep, repeat” - busyness is the silent addiction that keeps individuals and organizations from reaching peak performance.

Branding 62

Branding 62

Zumvu

DECEMBER 3, 2024

Whether it be business, education, or doing a personal project, an effective presentation is needed to get ideas across. It takes a lot of time and effort to create an interesting slide presentation.

Education 52

Education 52

Six & Flow

DECEMBER 3, 2024

Technology has transformed every industry, and real estate is no exception. With countless contacts to manage, leads to nurture, and deals to close, adopting the right tools can make or break your business. A good customer relationship management (CRM) system helps you organise your contact database, track leads, automate tasks, and close deals faster.

Real Estate 52

Real Estate Transform CRM Management 52

Kuno Creative

DECEMBER 3, 2024

In many important ways, great B2B healthcare marketing has the same bones as any other successful B2B marketing strategy. A healthy understanding of your audience, the ability to clearly explain what you do and why it matters and, most importantly, a commitment to providing real value.

Marketing 52

Marketing Marketers Marketing Strategy 52

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Six & Flow

DECEMBER 3, 2024

If you're using AI to create content , summarise loads of information, and email drafts - your AI strategy could use a refresh. because there's so much more that you can do with AI!

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Zumvu

DECEMBER 3, 2024

The digital space has never been more cutthroat or dynamic. Today, as businesses and individuals interact with audiences through the internet, the necessity to control URLs cannot be overstated.

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Hootsuite

DECEMBER 3, 2024

Taylor Swift is the music industry’s most prolific singer-songwriter and pop star. Everything she touches seems to go to number one on the charts, and the superstar’s ongoing Eras Tour brings hundreds of millions of dollars to each city she performs in. The boost from the Eras Tour isn’t just in ticket sales, either. Whether she’s photographed dining at a particular establishment, wearing an article of clothing, or visiting the Melbourne Zoo — where Swift’s Eras Tour goes, economic impact

Branding 116

Branding Transform Social Media Marketing Fashion 116

Martech

DECEMBER 3, 2024

Previously, I listed six core competencies for marketers working with marketing, including: generalized system understanding , tool management , architecture vision , capability assessment and tool procurement. This article covers the last core competency, organization management and what it means. Understanding organization management Organization management in martech involves building and maintaining a team capable of supporting the current martech stack while continually evaluating how the o

Management 116

Management Marketing Marketers Education 116

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

illumin

DECEMBER 3, 2024

As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. However, with great power comes great responsibility.

Digital Marketing 105

Digital Marketing Advertising Advertisers Energy 105

Chief Martec

DECEMBER 3, 2024

Happy holiday season, ye merry marketing maestros! Here’s a marvelous way to get prepped and psyched for the New Year that’s right around the corner. Frans Riemersma and I just released our latest report, Martech for 2025. It’s 108 pages of our latest research and analysis of what’s actually happening with marketing technology in the maelstrom of AI madness.

User-Generated 102

User-Generated Branding Marketing Marketers 102

Customers.ai

DECEMBER 3, 2024

If you’ve spent any time crafting email flows in Klaviyo, you’ve inevitably dealt with the dreaded low open rates. Don’t worry, you’re not alone. A quick Google search pulls up hundreds of threads, forums, and comments from frustrated marketers asking the same thing. Why are my flow open rates so low in Klaviyo? Low open rates are a total vibe killer.

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Promotion eCommerce Retail Customer Journey 76