Thu.Jan 12, 2023

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Robo-Authors: The Future of Writing in the Age of Artificial Intelligence

Jeff Bullas

Artificial Intelligence has been promising for a long time to disrupt almost any industry that is knowledge based and relies on data and information. One platform is now starting to deliver. Open AI was founded in 2015 by Elon Musk and is expected to be valued at $29 Billion at its next round of funding. Open AI’s latest technology tool, ChatGPT was released on November 29, 2022.

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Looking to Improve UX? Start with Website Design

Aspiration Marketing

The user experience (UX) is one of the most important components of your website. When you get it right, UX meets customer needs simply and intuitively, reducing friction and making your website experience more satisfying and less frustrating. In other words, your customers can find what they need, do what they want, flow seamlessly through the customer journey, and complete transactions smoothly.

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Google Reiterates Guidelines On AI Written Content After Bankrate AI Content Writer Gains Attention

Search Engine Roundtable

Over the last few days or so, Bankrate has been gaining a lot of attention in the SEO space. They are using AI to write a lot of content and not hide it. With that, Google's Search Liaison, Danny Sullivan, responded to the SEO community about Google's stance on such AI-generated content.

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Looking to Improve UX? Start with Website Design

Aspiration Marketing

The user experience (UX) is one of the most important components of your website. When you get it right, UX meets customer needs simply and intuitively, reducing friction and making your website experience more satisfying and less frustrating. In other words, your customers can find what they need, do what they want, flow seamlessly through the customer journey, and complete transactions smoothly.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Google: Keep Your HTML Head Section Clean

Search Engine Roundtable

Google's John Mueller said when it comes to your HTML head section, you want to ensure that section is clean and tight. If possible, you don't want it to have broken syntax because it can break other parts of the page and make it hard for Google to read the page and your users.

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How to define and share your core brand values effectively

Sprout Social

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basi

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Google Chrome Team Shares Tips For Optimizing Core Web Vitals via @sejournal, @MattGSouthern

Search Engine Journal

Google's Chrome team shares an updated set of recommendations for optimizing Core Web Vitals to help you decide what to prioritize when time is limited. The post Google Chrome Team Shares Tips For Optimizing Core Web Vitals appeared first on Search Engine Journal.

SEO 121
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Google December 2022 link spam update done rolling out

Search Engine Land

Google has confirmed that the December 2022 link spam update is now finished rolling out. The update took 29 days to roll out, starting on December 14, 2022 and ending on January 12, 2023. Google has posted it was completed today, January 12. What is a link spam update. A link spam update looks to neutralize, or no longer count, links that Google finds to be spammy and against Google’s guidelines.

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How Tabitha Brown Turned Social Media Videos Into A Lifestyle Empire

Hubspot Marketing

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Over the past decade, being a content creator has evolved from a side hobby to a viable career path. While many content creators have made a successful pivot into entrepreneurship, creator Tabitha Brown has taken things to a whole new level effectively building a lifestyle empire from social media videos.

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Word Count & SEO: What Content Marketers Need To Consider via @sejournal, @ViolaEva1

Search Engine Journal

Word count is not a direct SEO ranking factor, but it still matters. Learn how content length can both indirectly help and hurt your rankings. The post Word Count & SEO: What Content Marketers Need To Consider appeared first on Search Engine Journal.

SEO 119
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Apple Business Connect: Manage Your Business On Apple Maps

Search Engine Roundtable

Apple has reannounced its toolset for businesses to manage their business listings on Apple Maps. It is now called Apple Business Connect, previously named Apple Places and prior to that Apple Maps Connect.

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Why You Struggle To Prove Content ROI – and How To Settle Up (or Down)

Content Marketing Institute

Traditional ROI formulas don’t always work to show content’s real value to the business. But you’re not off the hook for proving results. Try these ideas to describe your program’s value in the language of business – or decide you need to realign your goals.

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Google Search Tests Trending Stories From Country/Region

Search Engine Roundtable

Google Search is testing displaying news stories for users in a specific country or region, from a specific country or region. Google titles this section, "Trending stories from country/region" and then shows the country or region as the header.

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How To Track Customers & Revenue From SEO In Your CRM via @sejournal, @aaronbeashel

Search Engine Journal

Show how much revenue you think your SEO changes are going to make. Here's how you can set up tracking for customers and revenue. The post How To Track Customers & Revenue From SEO In Your CRM appeared first on Search Engine Journal.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Influencer Marketing, Storytelling and Content Creation in the Era of Chat GPT 3

Traackr

We explore what Chat GPT 3 is, and how it could affect influencer marketing, creators, and content creation.

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Microsoft Announces Store Ads & Other Updates via @sejournal, @brookeosmundson

Search Engine Journal

Microsoft makes its first advertising product announcements and updates of 2023. Here's everything advertisers need to know. The post Microsoft Announces Store Ads & Other Updates appeared first on Search Engine Journal.

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How to Use Facebook to Build a Community in 2023

Social Media Examiner

Want to develop a loyal and engaged following on Facebook? Wondering what types of content develops community? In this article, you’ll discover how to develop communities with Facebook. Your Community Is Already on Facebook Facebook is bigger than it has ever been. According to Meta’s official data, daily active users have reached almost 2 billion. […].

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Email Marketing Design Trends We’re Expecting in 2023

Litmus

What email design trends and best practices do we see on the horizon this year? In our recent Litmus Talks “ Email Marketing Trends in Focus for 2023 ” we spoke with experts Anne Tomlin (Owner, Emails Ya’ll ), Aaron Beatty (Director of Digital Engagement, Attain Partners ), and our very own email team Hannah Tiner (Email Design and Production Specialist, Litmus) and Jaina Mistry (Director of Email Marketing, Litmus) about top email marketing and design trends submitted by email geeks.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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What Is Paid Media: Types & Examples via @sejournal, @brookeosmundson

Search Engine Journal

Paid media is different from PPC advertising, but relates to a broader advertising scope. Learn the difference with these examples and find what works. The post What Is Paid Media: Types & Examples appeared first on Search Engine Journal.

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Google’s December 2022 helpful content update is now done rolling out

Search Engine Land

Google has confirmed that the December 2022 helpful content update is now finished rolling out. The update took 38 days to roll out, starting on December 5, 2022 but was first noticeable on December 6th, and ending on January 12, 2023. Google has posted it was completed today, January 12. As a reminder, Google’s helpful content update is a sitewide signal.

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How Do You Differentiate Goals From KPIs? via @sejournal, @tonynwright

Search Engine Journal

What is the difference between a goal and a KPI? Learn what each of them mean in the world of SEO. The post How Do You Differentiate Goals From KPIs? appeared first on Search Engine Journal.

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This day in search marketing history: January 13

Search Engine Land

Matt Cutts educates Washington, DC about Google. In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. offices.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Should You Use Outbound Links?

Neil Patel

How often do you include links in your content? Did you know there are different types of links for different purposes? Inbound links are the ones that point to your website from another site. Outbound links are the ones that you create on your website and point to other websites. So, why would you want to use them? What Are Outbound Links? Outbound links are links that you create on your website and point to other websites.

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A PPC guide to permission-based audiences

Search Engine Land

Audiences are at the heart of marketing. Knowing who your ideal prospects are and what will inspire them to engage with your brand is the main question all campaigns need to address. Digital marketing (particularly PPC) has been rather spoiled for the past decade on targeting options. We’ve been able to know exactly who engages with us and use lists to create our own targeting.

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6 Powerful Tips to Promote Your Brand On Facebook

Scoop.it!

Although Facebook was originally created to help people connect with friends and loved ones, it has now evolved into a powerful marketing platform. And marketers are leveraging this opportunity to increase their sales, boost their conversions and achieve their overall goals. But simply using Facebook for the sake of using it doesn’t help you get the results you want.

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Digital Transformation Begins With People And Ends With Brand – How Ingram Micro’s Chief Digital Officer, Sanjib Sahoo, Is Reshaping The Art Of Transformation

CMO Network

Digital transformation not only improves ones business model but can also positively impacts ones brand — allowing the business to become both more client-centric and culture-rich.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Don’t Be the Next Southwest: Upgrade Your Website

Kuno Creative

There are many attributions for the origin of “If it ain’t broke, don’t fix it.” Be it a bureaucrat in the Carter administration or your grandpa, the phrase has been applied to everything from a systematic way of doing things to a refrigerator. As long as something is humming along, doing its basic job, leave it alone. Unfortunately this could not be a more foolhardy suggestion when it comes to technology.

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Who Can De-Risk Your Transformation? The CMO.

CMO Network

The attributes required for successful transformation efforts are skills CMOs deploy regularly, and that can be readily applied to capture broader value across the organization.

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How To Build A Business That Builds Leaders

Duct Tape Marketing

How To Build A Business That Builds Leaders written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Robert Glazer. In this episode of the Duct Tape Marketing Podcast , I interview Robert Glazer. Robert is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency, and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row.

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C-Suite Leaders Feel Good, Despite The Davos Agenda

CMO Network

Let the Davos crowd debate all that's wrong in the world. CIOs and their C-suite peers are feeling good.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.