Mon.May 02, 2022

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4 Smart Tactics For Advanced Google Ads Audience Targeting via @sejournal, @iambenwood

Search Engine Journal

Learn four advanced audience targeting tactics that will allow you to refine your PPC targeting to leverage budget and maximize return on ad spend. The post 4 Smart Tactics For Advanced Google Ads Audience Targeting appeared first on Search Engine Journal.

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The TikTok algorithm explained

Sprout Social

If your brand is using TikTok for marketing , you’re probably looking for ways to gain traction on the platform. How do you get more views and followers on TikTok? On that note, how do you get more people to discover your content in the first place? Understanding how the TikTok algorithm works is key to making this platform work for your brand. In this guide, we give you a breakdown of what the TikTok algorithm is and how it works.

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Google Launches New Digital Marketing Certificate via @sejournal, @MattGSouthern

Search Engine Journal

Google launches a new career certificate in digital marketing & ecommerce to help jobseekers and employers acquire the skills to be successful in online business. The post Google Launches New Digital Marketing Certificate appeared first on Search Engine Journal.

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What Marketers Get Wrong About Content’s Role in the New Buyer’s Journey

Content Marketing Institute

Are you missing an opportunity to help buyers with critical questions? You might be if your content focuses only on awareness. The answer (and the challenge) is understanding buyer intent at each stage in the modern buyer’s journey. Robert Rose explains.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Here’s Your B2B Multichannel Full-Funnel Strategy In 5 Simple Steps via @sejournal, @macuraa

Search Engine Journal

It can be challenging to attract research-based, info-laden, and regulation-driven buyers. Discover how to conduct full-funnel marketing for B2B with a multichannel strategy. The post Here’s Your B2B Multichannel Full-Funnel Strategy In 5 Simple Steps appeared first on Search Engine Journal.

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16 Leadership Resources for Any Stage of Your Career [+ 9 Extra Tools]

Hubspot Marketing

When you think of leadership resources, terms like ROI, budget, and management might come to mind. But the data is in. There's a new way to think about leadership. It's time to focus on the relationships that are essential to business success. According to a 2021 Gallup report, only 20% of employees feel engaged at work. Low employee engagement is a quality of life issue, and it’s also expensive.

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Best Times to Post on YouTube in 2022 [Research]

Hubspot Marketing

HubSpot Blog Research revealed that YouTube sees the highest usage among social media platforms by video marketers, more than TikTok and Instagram. It’s also where marketers will invest the most in this year. With so much emphasis placed on the platform, we wanted to know what times and days publishers saw the best results. Keep reading to learn what we discovered.

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Twitter Miscounted Users For Three Years via @sejournal, @BrianFr07823616

Search Engine Journal

When Twitter announced its quarterly earnings it also reveals it has accidentally been inflating active user numbers since 2019. The post Twitter Miscounted Users For Three Years appeared first on Search Engine Journal.

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Why WebOps is critical to digital marketing success

Martech

WebOps — a brand’s team of developers, designers, content editors, stakeholders and more — is often overlooked as a nonessential piece of marketing operations. “By WebOps, I mean a set of practices that facilitates collaboration and automates processes to improve the productivity of the whole web team,” said Steve Persch, director of technical marketing at Pantheon, in his presentation at The MarTech Conference.

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Google Ads Launches New Performance Max Features via @sejournal, @brookeosmundson

Search Engine Journal

As the migration to Performance Max campaigns begin, Google announces new features available for this campaign type. The post Google Ads Launches New Performance Max Features appeared first on Search Engine Journal.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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NBCUniversal launches self-serve programmatic ad portal for Peacock TV

Martech

NBCUniversal has unveiled a self-serve programmatic ad portal for its Peacock TV streaming service, allowing greater access for businesses of all sizes. What it does. Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement.

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Why Workplace Authenticity Matters More than Ever, According to Credly's VP of Customer Success

Hubspot Marketing

Pre-pandemic, it was relatively easy to keep tight boundaries between our personal and professional lives. But in a post-pandemic world, things have shifted. Now, people have their dogs or children in the background during Zoom calls. Others have yoga breaks and book clubs blocked into their work calendars. Companies have also put a bigger focus on their employees' mental and physical health: For instance, HubSpot began offering its employees access to mental health tool Modern Health , as well

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Survey Shows In-Office Workers Least Happy via @sejournal, @BrianFr07823616

Search Engine Journal

Study shows work-related stress and anxiety on the rise among full-time office workers. Inflexible return-to-office policies are negatively impacting the employee experience. The post Survey Shows In-Office Workers Least Happy appeared first on Search Engine Journal.

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Microsoft Advertising has new certification badges, levels and a new learning center

Search Engine Land

There are now three different exams you can take within Microsoft Advertising. The post Microsoft Advertising has new certification badges, levels and a new learning center appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Is WordPress really the answer for all businesses?

Martech

“Why can’t it be as easy to use as WordPress?” or, more pointedly, “Why can’t we just use WordPress?” These are the questions asked by many digital marketers frustrated with their enterprise-sanctioned Web Content and Experience Management (WCM) system. They may have previously used WordPress for a personal site or blog, or had an external agency build a microsite for them on WordPress.

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A guide to machine learning in search: Key terms, concepts and algorithms

Search Engine Land

Want to understand how machine learning impacts search? Learn how Google uses machine learning models and algorithms in search. The post A guide to machine learning in search: Key terms, concepts and algorithms appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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A Closer Look at ManyChat’s Recent Case Studies

Many Chat

In the first quarter of 2022, we’ve had the opportunity to complete some exciting case studies with ManyChat users. Before we get any further into the year, let’s look at these studies and how you can use ManyChat for similar results. The Dream Workshop Increased Leads by 2X. The Dream Workshop is the leading mattress retailer in Costa Rica.

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How Josh Luber And Fanatics Are Making Trading Cards Cool Again

CMO Network

As a 10 year old kid, Josh Luber loved nothing more than trading cards and sneakers. Decades later, Josh has made a career out of these passions, first as the founder of StockX and now as Chief Vision Officer at the recently launched Fanatics Collectibles.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Keep Track of Email Marketing Metrics: A Closer Look

Vertical Response

Did you know that, according to Review 42 , over 300 billion emails were sent (and received) every day of the year 2020? Additionally, in 2019, there were almost four billion users of email globally, and there are around over one billion Google email accounts globally. Considering these statistics, it’s clear how important it is for small businesses to focus on their email marketing efforts.

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Possible Google Search Algorithm Update May 1st With Rumbles All Week

Search Engine Roundtable

For the past week, I have been seeing a different pattern with a possible Google search ranking algorithm update. The forums and SEO discussion around a possible Google update was brewing a good part of last week but the automated tracking tools, most of them, didn't really pick up signs of a Google update.

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Roku expands measurement program to boost streaming advertiser experience

Martech

Streaming TV platform Roku announced it has expanded its Measurement Partner Program to include media mix modeling (MMM) so advertisers can fill in the measurement gap between older media and the growing streaming landscape. What it does. Media mix modeling is currently available on Roku through an existing partner, marketing research company IRI. MMM allows brands to track and measure ad performance at the campaign level and then allow advertisers to adjust their budgets accordingly.

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GA4 For Ecommerce Sites: A Step-By-Step Guide With Shopify Example via @sejournal, @KayleLarkin

Search Engine Journal

GA4 is an evolving product, but ecommerce tracking becomes easier. Here's a comprehensive guide using Shopify to prepare for the inevitable UA Sunset. The post GA4 For Ecommerce Sites: A Step-By-Step Guide With Shopify Example appeared first on Search Engine Journal.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Elon Musk taking over Twitter, but most marketers not worried 

Search Engine Land

Despite concerns about "free" speech, 58% of marketers we polled think Musk owning Twitter will be good for brands, marketers and users. The post Elon Musk taking over Twitter, but most marketers not worried appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Google: You Can Use Hashtags In Meta Descriptions (#shouldyou?)

Search Engine Roundtable

Google's John Mueller was asked if you could use hashtags in meta descriptions? He responded on Twitter saying #sure. But the bigger question is, should you use hashtags in meta descriptions?

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Google offers limited free training to U.S. companies

Search Engine Land

Need to reskill or upskill an employee? Google is giving up to 500 scholarships to companies – from SMBs to enterprises. The post Google offers limited free training to U.S. companies appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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From Reporting On War To Marketing Digital Therapy: These Under 30 Listers Are Impacting Marketing And Media Across Europe

CMO Network

These European journalists, entrepreneurs, marketers and designers are pushing the boundaries of what’s possible with storytelling, creativity and business.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Google SEO Office Hours Change: John Mueller Won't Record Answer To Live Questions

Search Engine Roundtable

Google's John Mueller said there has been a change to the SEO office-hours format he hosts often on Google Meet and YouTube. The change is that Google will only record and post the video of questions submitted ahead of time, live questions will not be recorded and shared in the recorded version.

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How Does Google Multisearch Affect SEO? via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller answers a question about multisearch and how that might affect SEO. The post How Does Google Multisearch Affect SEO? appeared first on Search Engine Journal.

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How to retain employees during the Great Resignation

Search Engine Land

How do you retain skilled employees during The Great Resignation? The solution is grounded in building a culture of trust. The post How to retain employees during the Great Resignation appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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Social commerce trends and misconceptions: What leaders need to consider

Sprout Social

When you think about social commerce trends, what comes to mind? As a consumer, you probably think about the convenience of being able to buy directly from your favorite social media app. But when it comes to your own business, the concept can be intimidating. So, we talk ourselves out of it. We convince ourselves that social commerce is just a trend—even though we know how much we enjoy it first-hand as consumers.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.