Thu.Jul 07, 2022

article thumbnail

5 Proven Ways to Increase Your Google Rankings via @sejournal, @ChuckPrice518

Search Engine Journal

There's no "easy button" for SEO. But these 5 tactics have proven themselves a worthy part of your strategy. The post 5 Proven Ways to Increase Your Google Rankings appeared first on Search Engine Journal.

SEO 128
article thumbnail

The Greatest Sales Letter of All Time

CopyBlogger

In line with my advice to study headline writing and advertising copy that works, I thought I’d share what many. Continue Reading. The post The Greatest Sales Letter of All Time appeared first on Copyblogger.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Google Search Console Insights Finally Supports Google Analytics 4

Search Engine Roundtable

Google Search Console Insights, the cute analytics that joins Search Console and Google Analytics with a goal of making it easy to understand your content's performance, now works with sites that only use Google Analytics 4 (GA4). This is welcomed news for sites, like my new site - Lucid Insider, that was set up without Universal Analytics.

Analytics 127
article thumbnail

6 Best WordPress Review Plugins For 2022 via @sejournal, @JuliaGeekPack

Search Engine Journal

Overwhelmed by thousands of review plugin choices on WordPress? Discover these top 6 plugins so you can easily show off reviews from clients and customers. The post 6 Best WordPress Review Plugins For 2022 appeared first on Search Engine Journal.

Customer 123
article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

article thumbnail

What Has Changed in SEO? with Barry Schwartz

Internet Marketing Ninjas

Search Engine Optimization is one of the fastest-moving industries out there which is why it is so exciting. But what really has changed and what are some outdated myths that need to go? Jim Boykin, Founder and CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, are joined by Barry Schwartz to talk about the evolution of SEO and some common SEO myths.

SEO 120
article thumbnail

What marketers need to know about YouTube Creator Studio

Sprout Social

YouTube is not just a platform for sharing videos. It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. All with the help of a wonderful tool called YouTube Creator Studio. Whether you’re a creator or a brand, understanding how YouTube Creator Studio works can help you reach (and engage) a larger audience.

Analytics 113

More Trending

article thumbnail

Webinar: Accessibility, compliance and user experience improve SEO

Martech

When being compliant with the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG), it’s important to remember that web accessibility can enhance search engine optimization. Join a panel of agency, compliance and disability leaders to hear more about how web accessibility can work for your agency and your clients.

SEO 114
article thumbnail

7 Elements To Cultivate a Prosperous Content Culture

Content Marketing Institute

Frustrated by everybody doing content across your organization without helpful alignment? It’s time to create a better culture of content. Here are seven steps to help do that.

110
110
article thumbnail

DuckDuckGo, Ecosia, Qwant Pen Open Letter On Fair Choice via @sejournal, @BrianFr07823616

Search Engine Journal

In response to the Digital Services Act, Google rivals present 10 principles for fair choice in search engines and effective switching. The post DuckDuckGo, Ecosia, Qwant Pen Open Letter On Fair Choice appeared first on Search Engine Journal.

SEO 104
article thumbnail

Identity and the changing measurement landscape

Martech

Marketing is undergoing a monumental shift as third-party cookies are phased out, and the spicket on mobile data is down to a trickle. For most marketers, this ever-changing privacy and identity landscape is leading to seismic shifts in how marketers look at attribution and measurement. Fortunately, technology companies are investing heavily in alternate identity solutions to be the backbone of future attribution and measurement platforms.

article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

How to Be a Nanoinfluencer and Make Money With Under 10,000 Followers

Hootsuite

Not sure what a nanoinfluencer is? Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? Feeling ready to become one? You’ve come to the right place! Let’s start with the basics: Influencer marketing! It’s a relatively new strategy that lets brands work on campaigns with online personalities. These partnerships benefit both sides.

article thumbnail

Google Search Ranking Update Volatility July 5th & July 7th

Search Engine Roundtable

Over the past few days there has been some chatter within the SEO community about more Google search ranking algorithmic fluctuations and volatility. This comes after over a week of relative calmness in the Google search results.

SEO 101
article thumbnail

Introducing Instagram Reels Auto-Publishing in Buffer

Buffer Marketing

It’s finally here. Yesterday, after two years of waiting, Instagram unveiled its Reels API to all social media management platforms. We were so excited we started building immediately and now … Today, drafting, scheduling, and auto-publishing Instagram Reels are now available in Buffer. Want to try it out? Connect your Instagram account to Buffer, for free.

article thumbnail

What makes a product popular? The secret to viral marketing

Quikly

It’s an age-old question that plagues the minds of marketers everywhere: How can you get people to talk about — and fall in love with — your brand? There’s a science to getting people to spread the word about your brand, especially to the point of viral marketing.

Product 98
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Google Merchant Center Adds Auto-Tagging For All Free Listings Across All Of Google

Search Engine Roundtable

Earlier this year, Google Merchant Center added auto-tagging for free listings is now available in your Merchant Center account. But this only worked in the Google Shopping tab, now it works across all Google experiences.

97
article thumbnail

Getting Started with the Agile Marketing Navigator: Cycle Planning

Martech

We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.

article thumbnail

How to Make Data Hygiene Your Email Marketing Superpower

Litmus

Data hygiene may not sound like the most exciting part of email marketing—but it’s one of the most important steps to designing campaigns that perform. The fact is, your data impacts whether (and how well) you can personalize emails, the extent to which your subscribers engage with your messages, and whether they receive them in their inbox at all. But just as your subscriber data is always in a state of change—data hygiene is not a one and done proposition.

article thumbnail

Five human issues that can wreck a technology implementation

Martech

There’s far more than tech to martech. That may seem counterintuitive, but the longer I work in this field, the more I realize it’s true. Especially when it comes to implementations and integrations. While there’s always the risk of technical problems, people-related issues can wreak as much havoc, if not more. Let’s examine some of those. 1: Time passes slowly.

Law 101
article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Three Medical Device Companies Doing Instagram Marketing Right

Kuno Creative

Instagram isn’t just for influencers anymore. B2B organizations are jumping on Insta and gaining the attention they deserve. In one B2B sector, medical device companies, one particular niche, diabetes management devices, one can find robust Instagram accounts from several industry leaders. Medical device marketing is robust. Companies like Dexcom, Medtronic Diabetes and Novo Nordisk are sharing educational information, success stories and original user-generated content with the world, including

article thumbnail

Orchestrators: the second key persona for modern marketing operations leaders

Martech

This 4-part series presents a framework that helps rationalize the roles and responsibilities modern marketing operations leaders are taking on. This installment summarizes the framework briefly, and dives into how MOps leaders are now “orchestrators.”. In case you missed it, part 1 is here. Inspiration for this framework. Two years ago, marketing technology pioneer and chiefmartec.com editor Scott Brinker outlined the four key responsibilities of marketing technologists, summarized here.

article thumbnail

Google Ads Diagnostic Insights Now On Overview Page

Search Engine Roundtable

Google Ads has added the diagnostic insights on the Insights and Overview page of the ad console. Diagnostic insights help you identify common reasons why your campaign may not be serving or getting conversions.

76
article thumbnail

5 Best E-commerce Email Marketing Tools In 2022

OnPassive Marketing

An email marketing strategy is one of the most important aspects of running a successful E-commerce business. Email marketing can be a powerful tool to reach new customers and keep existing customers engaged with your brand. If you are looking for ways to increase your E-commerce sales, email marketing is a great place to start. There are many different email marketing software, so it can be tough to know which one to choose.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Microsoft Advertiser Gains Automatic Updates For Shopping Campaigns, Auto-Generated Remarketing Lists & More

Search Engine Roundtable

Microsoft announced a bunch of new features and other news for the Microsoft Advertising platform. These include automatic updates for Shopping Campaigns, auto-generated Remarketing Lists, more eligible UET tags migrating to the Microsoft Clarity insights experience, Customer match expanded to new markets and more.

article thumbnail

CMO Spotlight | Brandon Coleman III - Dave & Buster's

Set Up

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Brandon Coleman III , the Chief Marketing Officer for Dave & Buster’s. In the interview, Coleman shares how several marketing campaigns taught him the power of empathy, how being open to learning is the key to growth, and how specificity gets results. “ Marketers should focus on the experience they’re delivering because]

CMO 52
article thumbnail

Search Intent Across the Funnel: How to Break Down Search Journeys

SMA Marketing

Search is a powerful medium to engage with your audience across their entire journey. Many in the SEO world focus solely on "top of the funnel" content. While this may drive traffic, the quality and engagement can also suffer. In this video, I'll share how you can leverage the entire marketing and sales funnel to uncover high-intent search terms that drive quality traffic to your site.

SEO 52
article thumbnail

HubSpot-Stripe Integration: Use Cases, Limitations, and Differences

Six & Flow

Stripe is a payment processing company that allows businesses to accept debit and credit card payments online. When connected with HubSpot, you can manage customer interactions in order to deliver superior customer service, while also aligning your sales and marketing teams.

article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

article thumbnail

Daily Search Forum Recap: July 7, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today.

70
article thumbnail

The Way To Raise Your Prices Without Losing Customers

Duct Tape Marketing

The Way To Raise Your Prices Without Losing Customers written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jeb Blount. In this episode of the Duct Tape Marketing Podcast , I interview Jeb Blount. Jeb is the CEO of Sales Gravy and the author of 14 books including Fanatical Prospecting, Sales EQ, Objections, Virtual Selling, and his brand new book — Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers.

Price 86
article thumbnail

Google Bike Sign

Search Engine Roundtable

81
article thumbnail

18 Email Newsletter Examples We Love Getting in Our Inboxes

Hubspot Marketing

When you’re constantly inundated with social media, news, and emails, every day can seem like a case of information overload – trying to parse what’s important is a challenge. Subscribing to the right email newsletter can deliver the information you need. Done well, an email newsletter with a purpose is like a trusted source helping you cut through the clutter.

Promotion 145
article thumbnail

What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.