Aspiration Marketing
JANUARY 20, 2025
Your local clientele list matters and contributes to the growth of your small business beyond your borders. YouTube videos are useful for reaching out to this category of buyers. Use this approach to improve your local video SEO through an elaborate, scalable, and effective plan. Your approach may focus on geotagged content, keyword enrichment, allowing sharing, and creating engaging stories.
Buffer Marketing
JANUARY 20, 2025
The first rule of the Instagram algorithm means understanding that there is no single algorithm. In fact, according to a blog post shared by the Meta-owned platform, “a variety of algorithms, classifiers, and processes, each with its own purpose,” ensure that IG users see the content that most interests them. “We want to make the most of people’s time, and we believe that using technology to personalize everyone’s experience is the best way to do th
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Hubspot Marketing
JANUARY 20, 2025
Ive faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flop, or new hires dont work out. At times, it feels easier to just accept reality and move on. Well, that new hire wasnt the right person for our team right now. Well do better next time! But, if you dont understand why that hire didnt work out if you fail to understand the real problem youre bound to repeat it.
Marketing Insider Group
JANUARY 20, 2025
Creating consistent, high-quality blog content can be a challenge for any businesses juggling multiple priorities. Writing compelling, SEO-optimized posts requires time, skill, and research, which can be hard to sustain in-house. Outsourcing content writing to professional agencies has become a fantastic solution for businesses looking to keep a thriving online presence while focusing on what matters most to them.
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Martech
JANUARY 20, 2025
Metrics are a polarizing topic in customer experience. There are ongoing discussions about which CX metric is the best. Net Promoter Score (NPS) remains one of the most widely adopted metrics. However, it faces growing criticism, prompting many organizations to favor alternatives like Customer Satisfaction (CSAT) or Customer Effort Score (CES). Each year, a new metric emerges, championed by analysts or consultants claiming it solves the limitations of its predecessors.
The Marketing Operations Leader
JANUARY 20, 2025
The time to level up your marketing ops career is now—our workshop starts this week , and I don’t want you to miss out! This is your final reminder to join Lead with Confidence: A Practical Workshop for Marketing Ops Mastery. Why Act Now? The live sessions are all about simulations and practical exercises that will help you lead a marketing ops function with confidence.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
David Meerman Scott
JANUARY 20, 2025
The term Free Speech has been tossed around a great deal in the past few years. While I am one hundred percent all in for freedom of speech, the amplification of ideas on social networks like X and Facebook is quite different.
Martech
JANUARY 20, 2025
Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
yorCMO
JANUARY 20, 2025
Discover how fractional marketing offers flexible, cost-effective solutions for scaling your business with expert guidance and measurable results. The post Fractional Marketing: A Flexible Solution for Business Growth appeared first on yorCMO.
Practical eCommerce - Marketing
JANUARY 20, 2025
Social commerce platforms are proliferating, with or without a TikTok ban. The post TikTok Alternatives for Brands and Merchants appeared first on Practical Ecommerce.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Marketing Insider Group
JANUARY 20, 2025
More than half the worldnearly 64% of the global populationis on social media, spending an average of two hours and nineteen minutes a day scrolling, liking, and engaging. 1 Its where your audience spends their free time and where people and businesses can provide valuewhether through a helpful service or even just a laugh. While paid social media offers precise targeting, organic social remains the cornerstone of long-term brand visibility and trust.
Spiralytics
JANUARY 20, 2025
Its about time that traditional advertising evolved. Gone are the days when marketing relied heavily on rigid gender stereotypes: pink for girls, blue for boys, and roles that feel like theyre straight out of the 1950s. Todays consumers, especially Millennials and Gen Z, are looking for more. They want brands that speak to them as peoplenot just as a demographic box to check.
Use Insider
JANUARY 20, 2025
Businesses of all sizes use SMS as a marketing channel. However, enterprises face unique obstacles when trying to maximize their text messaging efforts and budget like massive contact lists, huge product catalogs, and customer data spread across many martech solutions. As a result, they require vastly different functionalities from their messaging platform beyond standard bulk SMS and simple personalizations that are enough for most small businesses.
illumin
JANUARY 20, 2025
On January 13 and 14, we had the pleasure of attending Brand Innovators Evolution of Retail and Commerce Summit in New York City. The summit promised to be dynamic and an unmatched change to highlight and absorb thought leadership from the brightest minds in marketing and media. It did not disappoint. Brands like Target, Mondelez, Lenovo, Steve Madden, Amazon, Macys, and more, met to discuss how they are working to redefine how marketers approach engagement and loyalty. illumin was proud to be a
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Businesses Grow
JANUARY 20, 2025
A common click-bait technique is to write a blog post with “The death of …” in the title. I’ve learned to ignore these, but I’ve seen such an avalanche of headlines with some version of “the end of brands” that it was time to comment. It’s not just a sensationally ridiculous idea, it’s a dangerous one.
illumin
JANUARY 20, 2025
CES was an incredible way to start the year. CES wasnt just gadgets this year, the illumin team took on Las Vegas ready to talk all things retail media. Retail Media (RM) has experienced unprecedented growth over the past few years. While Amazon has grown the most, it isnt the only business that stands to benefit from this boom. So far, traditional retailers’ growth has come mainly from repurposed marketing budgets, which were used to test the value of retail media.
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